Ep082: Creating A Digital Marketing Plan & DIY or Outsource?

If you run a business by yourself, you quickly discover you need to be an expert in everything, from delivery and finance to marketing and sales. The only alternative is to outsource what you DON'T want to do, so you can focus on what you DO. However, both of these options have their pros and cons. So today I chat with Rebecca of Digital Marketing Vibes about how to develop the right Digital Marketing Strategy for YOU and then how to know when you're ready to outsource it so you can focus on pushing your business forward. I ask her about the common challenges facing business owners when they do their own marketing, while also covering what happens if you outsource your marketing too soon... ... (spoiler, you don't get the results you want, leaving you asking yourself whether it's your product/service or the marketing agency / social media manager and having to try to figure it out again on your own!) We also cover how to keep your marketing simple but effective and what you need to do BEFORE you outsource.  And if you want to connect with Rebecca, you can find her at www.instagram.com/digitalmarketing.vibes/

With the launch of my 'Sales Made Simple' Membership - Consistent Leads, Predictable Sales last month, we've been chatting about the schedule of topics we will cover over the next few months.   So on this episode of Mindset and Method, I will run through a mega short version of my '4 Elements Of Consistent Sales' that includes...   - What you're selling - and believe me, so many people get this wrong!   - Who you're selling it to - you need people with the problem you fix AND the desire and money to fix it   - How you sell - your sales strategy needs to fit with your goals (not be copied from a competitor) and also fit with the price of your product/offer.   - Your mindset - you have to have confidence in yourself, money and your offer to maximise your chance of easy, consistent sales.   Have a listen to find out how these 4 elements come together to give your consistent leads/enquires and predictable sales!   And for more information about my new membership, you can now find the details at www.jennidonato.com/sales-made-simple/

So many small business owners or solopreneurs feel they need to 'ramp things down' to take time off, leaving them struggling to grow a consistently profitable and predictable business...   ...so with the Summer holidays looming, I thought I would give you my advice on how to grow and shift your business into one that can work for periods without you - and still bring you in money - while continuing to provide a great service (and impact/results) for your clients and customers - no matter your industry!   Have a listen to this episode to hear more about my 3 P's - the 3 areas of your business you need to nail to build a profitable, low-stress venture that can work for you while you step away.   And if you would like to know more about building a business that works around your complicated life AND bring you in the money you want, you can book a free strategy bullet call now by heading to www.jennidonato.com/bullet

So many people are scared by the word 'funnel', but if you have something to sell, you need a way to attract people to buy it - which is effectively all a funnel is. On today's 'Business Backstage' episode, I chat with the incredible Donna Eade, our Podcast Host and Mentor on my business growth immersive coaching experience Altitude. We chat about how important it is to find your voice as a business owner, and how you can get your 'business personality' in front of your audience - and (maybe rather obviously) podcasting comes up as one of the options for how you can do this. We also chat about how - with the introduction of AI - the world of business is changing. Now more than ever it is crucial to shine as a business, a brand and a voice with something worth saying and on the episode, we chat about how you can do this through podcasting. Donna shares the benefits of podcasts and tips on how to build a loyal audience of people who want to buy from you through a podcast. To find out more about Donna, you can find her, unsurprisingly, through her podcast 'Mindset & Action' right here - https://donnaeade.com/podcast

When it comes to sales, many business owners focus on the wrong things. So today's episode of Mindset and Method is all about the most important elements of sales - which aren't actually about the sale. There is so much more to sales than the end sales conversation and whether the buyer decides to buy! If we look earlier on in the buyer's journey and expand our view of the whole process, there are 3 things you need to look at. The audience - finding or creating an audience who is relevant to what you're offering, is engaged with your message and trusts you enough to consider buying from you Strategy - having the right process and strategy to be visible and clear to that audience about what you offer. Then having the right journey to invite those people to consider the purchase - different strategies are needed for different businesses depending on who you are, how you love to show up for your audience and whether you have a low-priced product or service or a high-priced one. Your mindset - Having the right growth mindset and the resistance to do the work it takes to understand, refine and continuously improve the back end of your business to make a regular and consistent stream of sales come your way. Listen to the episode now to hear more about how to nail these three elements of the pre-sales process to create a business that works for you and creates the stream of leads you want, on demand! And if you're interested in hearing more about Altitude, or would like to know my thoughts on where you could improve your sales process, you can book a 15-minute Business Bullet Call with me now at jennidonato.com/bullet/    

Marketing is one of the skills you don't realise you need when you start your business, so once you have nailed what you're selling (and if you're not quite there yet with your offer, go back and check out episode 72 with our amazing Hils Crisp) dive into this episode... ...where Katie Spreadbury, our Ideal Client Attraction Expert here at Altitude, and I chat about how important it is to know who your offer is for - and then market it in the right way. We chat about niching, the all-or-nothing feeling of going all in on business and what happens when you DON'T get the messaging right. Because if you try to speak to everyone with your messaging, you normally end up speaking to no one. We then chat about how you can nail who you can help and how you get it right and Katie takes us through a process to  Nail who your offer is for and get to the bottom of what their problem is - and how you can solve it - and why it's so important not just to rely on what's in your head. Go out and chat with your ideal client and do some simple market research to understand this at a deeper level. How you keep your marketing/market research simple and move with the times while staying true to what you love to do and how you love to show up. How you get the right balance with your content and marketing to get the right people buying your thing. To connect with Katie, you can find her at OrangeSheep Research on social right here https://www.facebook.com/9orangesheep You can also find out more about Altitude, our Immersive Coaching Experience for female business owners ready to simplify their business and make it more profitable, easy-to-run and fun right here https://www.jennidonato.com/altitude/ 

Many business owners struggle to get social media working for them. The focus is too often on just the content, but there might be something you're missing that will make things a lot easier and allow you to get a more consistent and predictable lead flow to sales. In this week's podcast episode, I cover… - the potential social media marketing has right now for business - the difference between the marketing element and the social media element - and how to balance the two - the 5 different content types you should be posting - and how to pull it all together to make social media marketing work for you and your business If you know there’s something that’s not quite working for you with what you’re doing on social, but can't quite figure out what it is, you can book a quick 15-minute call to see if I can help you find the weak point by clicking here - https://www.jennidonato.com/bullet/

So many women in business struggle to show up with confidence and authenticity online. So today on our Business Backstage Series, I've asked another of my Supporting Coaches on my Immersive Coaching Experience Altitude to join me to chat about why we suffer and what we can do about it. Cat Googe is an Empowerment Coach and Joy Queen. She can often be found sharing Laughter Yoga on festival stages, online, in schools and in front of large audiences, so is perfect for today's topic of showing up authentically and with confidence.  In this episode, we chat about... why female entrepreneurs often struggle to show up with confidence online how we find who we really are as business owners and build our brand in alignment with our vision and with excitement and passion and how we build consistency in our online marketing to start to showcase what we do with ease Cat also shares her biggest tips on how to tap into your online confidence to grow your business in a way that you're going to enjoy, now and in the future. To follow and find out more about Cat, click here

Today on the Business Backstage Series - where I chat 'behind the scenes' with our amazing Altitude Business Growth Experts - I welcome Dr. Jemma, an Empowerment Coach and Mentor and we chat about how you can create a business that feels good and works for you and your buyers. On this week's episode, we cover... ✅ What is Empowerment and why do so many women in business struggle to feel empowered when running their own business. ✅ What difference it makes if you run your business from an empowered energy. Including a boost in confidence, how you present yourself and ultimately what results you get from your business. ✅ How to get to an empowered state and how to transition your business into one that you love and that works for you. To connect with Jemma, you can find her on Instagram at www.instagram.com/_dr.jemma/

One of the things in business that is the most crucial, but people often find the hardest, is designing in consistency and predictability - both in terms of workload and income. In this episode, I cover why it seems so hard to build this into your business and the three things that will help you achieve it, including... ✅ Streamlining what you deliver to make sure you have an offer that sells - that also gives maximum value but is not linked to your time. ✅ Designing the right sales and marketing strategy for you so you can build consistency into your lead generation process and turn your warmest leads into sales every single month. ✅ Knowing your numbers so you can build predictability into your business. So you can take the holidays off with your kids and know where your next sale is coming from and how you're going to continue to deliver top quality, even when you don't want to be working. And if you'd like to book a Business Bullet Call with me, you can find out more right here www.jennidonato.com/bullet/