EP247: Inside Ivy Boys ft Aaron Chang on Style & Illustration

In this episode, we sit down with Tony Nourmand, founder and editor-in-chief of Reel Art Press, and a leading figure in visual culture publishing. With a background in vintage movie posters, Nourmand has spent decades shaping how we experience film, music, photography, and fashion through books. He discusses the vision behind Reel Art Press and the stories behind standout titles such as Black Ivy, a powerful exploration of Black style and its influence on fashion and identity, alongside works like 100 Movie Posters that celebrate the artistry of cinema.Throughout the conversation, Tony reflects on uncovering rare archives, collaborating with photographers and creatives, and publishing books that document everything from Hollywood’s golden age to street style, subcultures, and iconic fashion movements. His work highlights how fashion intersects with music, film, and social history, capturing moments that define cultural change.This episode offers a compelling look at the art of publishing and the enduring power of visual storytelling across film, fashion, and beyond.

In today’s episode, we’re joined by Aaron Chang  a celebrated illustrator and the founder of Ivy Boys, a platform that has carved out a distinctive voice in the world of menswear. Known for his sharp eye and signature artistic style, Aaron has built a loyal following by capturing the essence of classic and contemporary men’s fashion through illustration. We explore Aaron’s journey into the industry, the story behind Ivy Boys, and how his work has gone on to collaborate with heritage icons like J.Press and Ralph Lauren  bringing to life some of the most enduring Ivy League inspired looks through his illustrations. From the influence of traditional Ivy League aesthetics to the evolution of modern menswear, Aaron shares his perspective on where the culture is headed and why storytelling through art still matters. Whether you’re a dedicated menswear enthusiast or simply curious about the intersection of fashion and creativity, this episode offers a thoughtful look into one of the most distinctive voices shaping the space today.

Hello everyone, I hope you all had a wonderful Easter.Just a quick update to let you know that we’ll be back next week with a new episode. It’s a special one, and we’re still working out exactly how we’re going to bring it to you! Our guest is very well known in the menswear world, and this will be a real first for menSwear by a Woman Podcast.Fingers crossed, everything goes smoothly on the day 🤞🏽We can’t wait to be back to our regular episodes next week. See you then!

What happens when three friends Sachit, Utkarsh and Sai with no background in the perfume industry decide to create a fragrances brand about memories? In this episode, we dive into the story of Rahasya a brand born not from expertise, but from curiosity, creativity, and a shared belief that passion can outshine convention.We explore how the founders took a leap into an unfamiliar world, navigating challenges, learning the art and science of scent, and building something truly their own. From experimenting with notes and identity to carving a space in a competitive market, Rahasya’s journey is a testament to intuition, resilience, and the power of starting before you feel ready.Tune in to hear how breaking the “rules” sometimes leads to the most authentic creations and why not coming from the industry might have been their greatest strength.

In today’s episode, we sit down with Sid and Ann Mashburn, the husband and wife founders behind the beloved brand Sid Mashburn. Before launching their own company, both Sid and Ann had already built successful careers, but they made the bold decision to step away and take a chance on creating something of their own. That leap of faith became Sid Mashburn a brand now widely recognized in the world of menswear for its timeless style, strong sense of ethics, and thoughtful approach to design and retail. Ann saw something distinct in Sid’s style and vision she recognized exactly what the brand could and should be about, and helped shape that idea into reality. Together, they brought that vision to life and built something truly lasting. In this conversation, we explore their journey from established careers to entrepreneurship, the philosophy that defines their brand, and how they built something enduring from the ground up. It’s a story about trust, creativity, and the power of believing in your own path.

In this episode, we’re joined by writers Max Leonard and Henry Iddon, co-authors of Mountain Style - British Outdoor Clothing 1953-2000 , a book that explores the rich history and cultural impact of clothing designed for life in the mountains.Both Max and Henry share a deep enthusiasm for outdoor clothing and the stories behind the gear that climbers and mountaineers rely on. What began as a curiosity about why certain jackets, fabrics, and designs became iconic grew into a deeper exploration of how mountain clothing evolved through innovation, necessity, and the creativity of the people who designed and wore it. In our conversation, they talk about how their fascination with outdoor apparel developed and how that passion eventually led them to research and write Mountain Style. We discuss the evolution of technical gear, the stories behind legendary garments, and how the aesthetics and functionality of alpine clothing have influenced both outdoor culture and everyday fashion. Whether you’re a climber, a gear enthusiast, or simply curious about the origins of the clothes built for the elements, this episode offers a fascinating look at the intersection of adventure, design, and history.

Today’s episode features Michelle Kohanzo, the President of The Tie Bar, the Chicago based brand known for making quality men’s accessories accessible without compromising style. Michelle shares her journey leading the company, how The Tie Bar has evolved in the modern retail landscape, and what it takes to build a brand that blends timeless style with a direct to consumer approach. We also talk about why a tie isn’t just an accessory it plays a huge role in a wardrobe. The right tie can elevate an entire outfit, while the wrong one can stand out for all the wrong reasons. Michelle shares her perspective on the details that truly make the difference. Whether you’re building a brand, leading a team, or simply interested in how businesses grow, this conversation offers plenty to take away

In this episode, we sit down with Matteo Bellentani, Creative Director and Product Developer at Clarks Originals, the heritage footwear label known for timeless silhouettes and cultural impact.Matteo takes us inside the creative engine of one of Britain’s most iconic brands, sharing how he balances innovation with tradition while honoring the legacy of Clarks. From reimagining classic styles to developing future forward collaborations, he reveals the process behind crafting products that resonate across generations and global subcultures. We explore his journey into design leadership, his philosophy on storytelling through footwear, and how cultural movements from music to street style continue to shape the identity of Clarks Originals. Matteo also opens up about product development challenges, sustainability considerations, and what it takes to keep a heritage brand relevant in today’s fast-moving fashion landscape.Whether you’re a designer, entrepreneur, or simply passionate about culture and craftsmanship, this conversation offers rare insight into the mindset behind one of the world’s most enduring footwear brands.

Five years. Half a decade. A journey we never could have imagined when we first pressed record. In this special anniversary episode, we reflect on everything that has unfolded not just within the podcast but in our personal lives, too. Through life’s highs, challenges, changes, and growth, this space has remained its own world. A constant. A creative sanctuary. A place where passion always outweighed pressure. What makes this milestone even more meaningful is the unwavering support behind the scenes. To my mum, my biggest supporter, and the very first fan of this podcast, thank you for believing in me before anyone else did. And to my dad, who always said, “Menswear is in her blood no one can take it away from her.” Those words have carried me further than you’ll ever know. And to everyone who has listened, supported, shared, and grown with us over these past five years you’ve been part of every step. 🤍 This episode is about gratitude. Growth. Resilience and friendship. And the beautiful reminder that when something is truly part of who you are, it never leaves you. Here’s to five years and to many more to come. 🎙️✨

In a world where luxury is often defined by excess, logos, and exclusivity, House of Tengri offers a radically different vision  one rooted in stewardship, humanity, and the quiet power of nature. In this episode, we explore the story behind the brand and its founder, Nancy Johnston, a  entrepreneur who set out to redefine what “true luxury” really means. After living among nomadic yak herding communities in Mongolia, Nancy witnessed first hand the fragile balance between land, livelihood, and global fashion demand. What she discovered was an overlooked fibre  rare, noble yak fibre and a powerful opportunity to create a luxury model that restores ecosystems, protects cultural heritage, and shares value with the communities at its source. Founded in 2014, House of Tengri connects remote herders to world class craftsmanship in London, producing timeless garments and interiors from traceable, regenerative fibres. But this is more than a fashion story  it’s a blueprint for a new economic mindset. One where transparency replaces exploitation. Where patience replaces speed. And where luxury is measured not by price, but by purpose. Join us as we unpack how Nancy is challenging the industry’s status quo and why the future of luxury may lie not in scarcity, but in responsibility. Because true luxury isn’t about having more. It’s about honoring where it comes from.