
What we covered:
– It's been a few months since our last podcast, and in that time, we've seen a huge increase in the number of schools wanting to use Math Academy for this upcoming school year.
– Now, if you've been following our podcast, you already know that one of the recurring themes at Math Academy is that before you automate something, you gotta first do it manually so you really understand what you're automating.
('Cause if you skip that step, and you jump straight to automation without really getting your reps in, getting your arms around the problem, you end up building a whole bunch of infrastructure that not only does not solve the problem, but in fact just scales your confusion. And then you gotta unwind all of it later. It puts constraints on more things that you build once you actually know what you're doing. It's just terrible.)
– So just like Jason did with individual customers at the beginning, onboarding hundreds of people over hour-long Zoom calls, getting those manual reps that have been really such a vital component of building a system that really solves the problem... Well, that's what he's doing again with schools. And that's what we'll talk about in this episode.
– We'll talk about the anatomy of Jason's onboarding sessions, why onboarding a school is way more challenging than onboarding an individual, and what successful school implementations look like. In particular, why it's most sustainable for each school to start small, lock in some wins, get solid in managing students who are using the system, and then gradually scale up to more classes and teachers.
Outline:
2:44 - Onboarding lots of schools recently
6:39 - Different types of customers
9:13 - Why conversations with customers matter
15:05 - Streamlining inevitable school sign-ups
17:10 - Identifying high-leverage tasks
18:35 - Manual school account creation
19:30 - Manual processes make sense in the beginning
22:05 - Learn the workflow before automating
23:28 - The hidden costs of new software features
25:25 - Keeping product scope minimal
27:40 - Anatomy of a typical school onboarding session
37:26 - Intentionally growing without a sales team
40:11 - Schools promote students without requiring mastery
42:20 - Why every school onboarding call is different
43:48 - Building automated school onboarding
51:05 - Validate success at a small scale before scaling up
55:30 - Sustainable growth over rapid expansion
58:41 - Looking ahead: proctored exams
Follow on X:
Math Academy - https://x.com/_MathAcademy_
Justin Skycak - https://x.com/justinskycak
Jason Roberts - https://x.com/exojason
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