Ep 284 [REPLAY] How to Pitch Local Media

When a new inquiry comes in, how do you approach it? In today's episode, Jeremy Sulek of Jetset World Travel shares his less conventional approach to handling every inquiry and effectively booking clients. If you cautiously vet potential clients when inquiries come in, expecting them to prove that they are worth your time and energy, Jeremy will challenge your mindset. Learn how to maintain a positive outward posture, even with potentially unsuitable clients. Plus, learn strategies for restructuring qualification processes and approaching your travel business with a business mindset.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

We asked listeners on our Instagram what topics you want to hear on the podcast, and the topic of "incentive travel" was one. So today, Brittney Tromanhauser of Avery Travel Group shares about her journey as a corporate incentive travel specialist. She discusses the transition from leisure travel to focusing on corporate group travel and the ins and outs of that sector.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

How to pitch the media is a topic our guest on today's episode knows inside and out. Listen in as Jenn Lee, now President and CMO of Travel Planners International, lays out an easy-to-follow formula for reaching out to different media sources. Pitching the media, when done right, can help legitimize you, your business, and the business of travel advisors everywhere.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Join Brianna and guest Erica Carr for a conversation on their innovative approaches to scaling a travel business with an employee model, from implementing unique incentive programs to understanding the evolving roles within a travel agency. They delve into the significance of hiring ahead of growth, the shift in industry norms post-Covid, and the vital role of technology in adapting to change. Plus, they share their personal experiences in assembling teams that complement their strengths and drive business success, highlighting the balance between independent contractors and employees, the value of understanding employee motivations, and strategic hiring decisions that prioritize team dynamics and client satisfaction.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Love travel and planning it, but hate the sales part? In this episode, Brianna and guest Glenda from The Art of Selling Travel delve into the art of sales and client relations. Glenda shares her seasoned approach to pricing negotiations and reframing rejection, all while maintaining an authentic human connection. She provides invaluable insights on asking the right questions and building rapport that help build connections with clients. Through this candid discussion and personal stories, they unravel the complexities of selling travel experiences, advocating the power of conversation over assumption.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Mindset is a topic that we hear about in our personal lives and in our professional lives. It is a topic that lingers behind all decisions that we make, especially as an entrepreneur. If we asked ten people, or ten advisors, what mindset means to them we would get 10 different answers. On today’s episode of Masters in Travel, Whitney is joined by Lina Sutton and Danielle Gaerte. Three travel advisors talking about their experiences and their challenges in running a travel business and their mindset related to being an entrepreneur.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

In this solo episode, Brianna closes the loop on her recent AmaWaterways Soulful Experience sailing through Portugal’s Douro River and reflects on what the trip taught her as both a traveler and a travel advisor. After previously sharing how to turn fam trips and personal travel into a marketing engine, she now pulls back the curtain on what actually worked, what surprised her, and how the experience shaped the way she thinks about river cruising. Brianna is clear that one sailing does not make someone a river cruise expert, but it can reveal where deeper product knowledge needs to grow. She shares why river cruise itineraries require more nuance than simply choosing a ship or destination, especially when the river itself shapes the pace, access, views, and traveler experience. She also offers a thoughtful firsthand perspective on AmaWaterways’ Soulful Experience, including the sense of community, cultural storytelling, and emotional resonance that made this sailing feel so meaningful. For travel advisors, this conversation is a reminder that strong product fit is about more than destination alone, it is about understanding the traveler, the itinerary, the community, and the story being told.

You may be interested in being a travel advisor, but are you also interested in being an entrepreneur? Sometimes running a travel advisor business requires much more than just planning travel. You may have to ask yourself if you’d rather join a team to help with the workload, or go solo to control more of your business. On today’s episode of Masters in Travel, Whitney is joined by Korrine Johnson to dive into this big question, considering all of your options, and how to figure out what will work for your business.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

In this episode of Masters in Travel, Brianna sits down with Olivia Tambosso, a luxury travel advisor whose career began on the inside of one of the world’s most respected luxury hotel brands: Aman. After years in guest-facing operational roles in Morocco, Thailand, and Japan, Olivia brings a rare perspective to the travel advisor side of the industry. Together, Brianna and Olivia explore what true luxury looks like behind the scenes, from anticipating client needs to understanding the operational realities that shape a hotel stay. Olivia shares how her time at Aman taught her to communicate more clearly, advocate more thoughtfully, and view hotels as collaborative partners rather than simple suppliers. This conversation is a reminder that luxury travel is not just about beautiful rooms or impressive amenities. It is about care, nuance, relationships, and the small details that make clients feel deeply seen.

In this solo episode, Brianna walks travel advisors through the exact mindset shift and planning process that turns a trip from a one-time experience into a long-term marketing asset. As she prepares for seven weeks in Europe, including a Portugal river cruise with AmaWaterways, she shares how she thinks through audience, intention, content capture, and post-trip visibility before she ever boards the plane. Brianna breaks down why firsthand experience is one of a travel advisor’s greatest competitive advantages, but only when it is used with purpose. She also shares her approach to daily storytelling, identifying anchor moments, using honest reactions as content, and extending a trip into a 90-day content window. This episode is a practical reminder that the most valuable content often starts before the trip begins and continues long after the suitcase is unpacked.