Victoria Watters - Famous TikTok Dad, Marketing Complex Products, Brand Strategy for Crypto [Ep. 52]

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Austin Rief. Austin is the co-founder of Morning Brew. We discuss why there isn't a newsletter bubble, the future of media, and creator led media companies. If you want to be a member of BrandStreet, use the coupon "LEWIS" to save 20% off a yearly subscription. Visit BrandStreet.co Follow Austin on Twitter: https://twitter.com/austin_rief Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Victoria Watters. Victoria is VP of Marketing at Galaxy Fund Management. We discuss her father's rise to fame on TikTok, marketing complex products, and brand strategy for crypto companies. If you want to be a member of BrandStreet, use the coupon "LEWIS" to save 20% off a yearly subscription. Visit BrandStreet.co Follow Vic on Twitter: https://twitter.com/vic_watters Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Danny Miranda. Danny is a student of life. He runs the podcast The Danny Miranda Podcast and a weekly newsletter called Tuesday Treasure. We discuss his decision to be a full-time content creator, his path to 25,000 podcast downloads, and embracing the content grind. If you want to be a member of BrandStreet, use the coupon "LEWIS" to save 20% off a yearly subscription. Visit BrandStreet.co Visit Danny's site: https://dannymiranda.com/ Follow Danny on Twitter: https://twitter.com/heydannymiranda?lang=en Check out his podcast: https://dannymiranda.com/podcast/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Robbie Crabtree. Robbie is a trial attorney and a public speaking expert. Robbie is the founder of Performative Speaking, a program that teaches you to be a better speaker. It was recently acquired by On Deck. We discuss launching a paid course, using Twitter to build domain authority, and becoming a better speaker. Visit Robbie's site: https://www.robbiecrabtree.com/ Follow Robbie on Twitter: https://twitter.com/RobbieCrab Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ryan Sneddon. Ryan is the founder of Naptown Scoop, a local media company covering the city of Annapolis, Maryland. We discuss the state of local media, growing his newsletter using Instagram, and building a dedicated subscriber list. Follow Ryan on Twitter: https://twitter.com/sneddymobbin Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Yaro Bagriy. Yaro is the founder of Newsletter Crew, a community focused on helping creators build newsletters. We discuss building a newsletter community, focusing on a niche, and buying and integrating communities. Follow Yaro on Twitter: https://twitter.com/yarobagriy Sign up for Newsletter Crew: https://newslettercrew.com/  Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Max Rofagha. Max is the founder of Finimize, the world’s best finance community. We discuss building fans across the globe, transitioning from free to paid membership, and scaling to a million registered users. Sign up for Finimize: https://www.finimize.com/ Connect with Max on LinkedIn: https://www.linkedin.com/in/berlinmax/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Stew Fortier. Stew is the co-founder of Compound Writing, a community-powered writing workflow driven by some of the internet's best writers, editors, and experts. We discuss starting an online community, the importance of writing online, and turning membership into a habit. Follow Stew on Twitter: https://twitter.com/stewfortier Connect with Stew on LinkedIn: https://www.linkedin.com/in/stew-fortier-7422b829/ Visit Stew's Site: https://stewfortier.com/ Join Compound Writing: https://www.compoundwriting.com/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and  Candace Amos. Candace is Director of Audience Development and Social Media for the Daily Beast, an American news publication focused on politics, media, and pop culture. We discuss audience growth using non-paid acquisition channels, best practices for audience retention, and transitioning from reporter to the business side of media. Follow Candace on Twitter: https://twitter.com/CandaceAmos Visit Candance's Site: https://candaceamos.com/ 32 Letter: https://32letter.com/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Joe Ferraro. Joe is a teacher, professional speaker, and podcast host. He runs the One Percent Better Podcast where he has interview people such as James Clear and Seth Godin. We discuss how he built and scaled a podcast, how to ask great questions for a podcast and life, and how to find great podcast guests. Follow Joe on Twitter: https://twitter.com/FerraroOnAir Listen to Joe's Podcast: https://podcasts.apple.com/us/podcast/the-one-percent-better-podcast/id1254121785 Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/  Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A