23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens

Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark Sucrese, head of marketing technology and dealer platforms at Ford Motor Company, shares why he believes effective marketing leadership in the automotive industry depends on combining customer insight, adaptable technology and responsible innovation.  Mark discusses how his team enhances both dealer and customer experiences by leveraging technology to strengthen brand connections throughout the customer life cycle. He explains the need to strategically manage customer data in a B2B2C environment and describes Ford's focus on achieving small, high-impact wins—particularly through hyperpersonalized experiences enabled by advances in AI.   The conversation underscores the importance of balancing the art and science of marketing, embracing experimentation, and integrating decisioning models with robust data and flexible technology. Adopting a thoughtful, measured approach to AI and new technologies is becoming essential for responsible, future-ready marketing leadership.    In this episode, you'll learn:  How Ford uses smart decisioning to transform diverse data into highly personalized customer experiences  Why embracing experimentation and learning quickly from failure can accelerate growth and innovation  Which technology trends Mark believes could reshape the automotive industry's future    Key highlights:  [00:00] Introduction   [00:55] Celebrities: They're just like us  [02:45] Mark's path to Ford  [05:05] The scope of his dual role  [06:10] Managing data in the B2B2C model  [07:20] Personalization and the data needed to power it   [08:55] Leadership lessons  [10:15] Perspectives on decisioning  [12:25] A measured approach to AI integrations  [14:30] The future of technology for the automotive industry  [16:05] An experience that defines you: A hard career truth    [17:10] Advice to your younger self: Embrace a "fast fail" mindset  [18:00] A topic marketers need to learn more about: Take a tech approach     [18:55] Subcultures and trends to follow: Overlanding  [19:50] Largest opportunity and threat to marketers today: AI adoption and resistance     Resources mentioned:    Ford Motor Company  Shah Rukh Khan    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Mark Sucrese and Ford Motor Company:  Mark Sucrese on LinkedIn  Ford Motor Company on LinkedIn  Ford Motor Company on Instagram   Ford Motor Company on YouTube    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads    

Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era defined by rapid advances in AI and increasing complexity around data responsibility.  OneTrust is a global software company that provides a platform for data governance, security, privacy and compliance. As it moves into the emerging category of governing AI, Michael draws on his sales experience to explain the importance OneTrust places on deeply understanding the evolving needs and potential risks facing their customers. He candidly describes OneTrust's journey to create a unified narrative across its product suite, emphasizing that AI governance is not just about compliance, but about protecting brand trust and enabling innovation at speed.  Michael encourages marketers to avoid complacency, challenge old habits, and continuously ask themselves if their current approaches fit into a changing world. He also highlights the importance of empathy, continuous learning, and adopting responsible AI practices internally before advising others. For marketing leaders, Michael issues a call to drive change with curiosity, data and a commitment to responsible growth.    In this episode, you'll learn:  Strategies for modern governance that can help you act fast while protecting trust  Why questioning "business as usual" can keep you ahead of the competition  The importance of deeply understanding your customers' evolving needs    Key highlights:  [00:00] Introduction   [01:00] Human Google alerts  [02:25] Micheal's path to OneTrust  [07:30] His first nine months in the role  [08:50] Marketing a new category  [10:10] What is AI governance?   [13:45] AI governance in practice  [15:05] AI at OneTrust  [16:50] The stakes are high  [18:35] "Enabling innovation through the responsible use of data and AI"  [19:55] An experience that defines you: Being the son of an artist and an engineer   [21:30] Advice to your younger self: Take more pictures  [22:40] A topic marketers need to learn more about: Innovative AI use cases    [24:25] Subcultures and trends to follow: Storytelling trends in media   [27:35] Largest opportunity and threat to marketers today: Complacency    Resources mentioned:    OneTrust    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Michael Schanker and OneTrust:  Michael Schanker on LinkedIn  OneTrust on LinkedIn  OneTrust on Instagram  OneTrust on YouTube  OneTrust on X    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads      

Justin Schwartz, commercial IT leader at Marathon Petroleum, shares how his team is bringing people and technology together to drive meaningful change across the business. He highlights that understanding the needs of different users, from field staff to traders, is key to shaping effective solutions—and emphasizes the importance of starting with the real business problem rather than simply chasing new technology. Justin explains how field experiments with AI agents are helping his team learn in real time and improve performance, all while keeping humans at the center of innovation. He encourages leaders navigating rapid transformation to build an inclusive culture, engage teams early, and manage change with transparency and curiosity. Justin also notes that the pace of technology is only increasing, and that actively absorbing information and quickly adopting new ways of working is essential for long-term success.    In this episode, you'll learn:  Why engaging your people first, pinpointing real business challenges and designing solutions with clear value are crucial for leading successful transformation  Ways to accelerate progress by making experimentation a habit, learning alongside your teams and quickly applying new insights  Strategies to build a resilient team that is equipped to handle rapid transformation together    Key highlights:  [00:00] Introduction   [01:00] Zone defense: Four kids under 12   [02:00] Justin's path to Marathon   [02:40] The scope of Marathon   [03:30] Transformation throughout Justin's career   [04:50] Doing "transformation" right   [06:00] Justin's favorite transformation   [07:50] Fostering culture during transformation   [10:10] Experimenting with AI agents   [11:40] Staying human-centric  [13:20] An experience that defines you: Learning from challenges  [15:20] Advice to your younger self: Focus on listening  [16:20] A topic marketers need to learn more about: Deeper understandings   [17:10] Subcultures and trends to follow: Human elements of digital transformation   [18:20] Largest opportunity and threat to marketers today: The rate of change    Resources mentioned:    Marathon Petroleum Corporation   Dreamforce    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Justin Schwartz and Marathon Petroleum Corporation:  Justin Schwartz on LinkedIn  Marathon Petroleum Corporation in LinkedIn  Marathon Petroleum Corporation on Instagram  Marathon Petroleum Corporation on YouTube    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads    

Oliver Steil, chief executive officer (CEO) at TeamViewer, shares how his team is reshaping the digital workforce across industries by enabling remote access, facilitating proactive issue remediation, and increasing productivity through automation for both frontline and technical workers. He details the importance of making information easily accessible to specialists wherever they are, explains how AI-powered automation can proactively address issues before they impact users, and highlights the value of strong business collaborations to achieve seamless workflows. Oliver encourages marketing leaders to embrace new technology to drive productivity, speaks about the potential risk of falling behind in a faster-paced, competitive environment, and advocates the importance of staying network-focused and open to change.    Key highlights:  [00:00] Introduction   [01:00] Dreamforce  [02:00] Olivers path to TeamViewer  [03:25] The scope of TeamViewer  [05:35] Alan's manufacturing experience   [07:45] Bringing the digital experience to the floor   [09:55] How AI is changing work   [12:20] Proactive issue remediation  [15:55] Remote work   [17:20] Collaboration opportunities   [19:30] Collaborations at scale  [21:15] Understanding your role  [22:30] An experience that defines you: Shifting from engineering to consulting   [25:05] Advice to your younger self: Network even more   [25:40] A topic marketers need to learn more about: Seeing opportunity in disruption   [26:50] Subcultures and trends to follow: International politics  [28:45] Largest opportunity and threat to marketers today: Increased productivity    Resources mentioned:    TeamViewer  Dreamforce    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Oliver Steil and TeamViewer:  Oliver Steil on LinkedIn  TeamViewer on LinkedIn  TeamViewer on Instagram  TeamViewer on YouTube  TeamViewer on Threads    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads      

Dion Smith, senior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens reveals how the 175-year-old and highly diverse organization, is transforming complexity into clarity by breaking away from historical silos with its "one tech mission." This strategic shift aims to unify their data, enabling Siemens to solve larger challenges and deliver better client results. He also highlights the strategic importance of collaboration and the use of marketing development funds (MDFs) and dual registration to foster alignment and measurable success for all sides.    Dion offers clear advice to leaders navigating their transformations: prioritize the customer journey and let data guide every major decision. Through a candid account of how his dyslexia became a professional superpower, Dion urges others to see value in different perspectives, to fail fast, stay focused on the future, and embrace how AI is freeing people from repetitive tasks to tackle higher-value strategic work. From his perspective, using AI for smarter personalization and predictive insight must always be balanced with respect for consumer trust, ensuring outreach feels supportive rather than intrusive.    In this episode, you'll learn:  How finding commonalities in complex data leads to clarity and unified strategies  Ways to connect marketing investments to measurable outcomes that drive more effective collaboration campaigns  Strategies to balance AI-driven personalization with consumer trust for ethical, impactful engagement    Key highlights:  [00:00] Introduction   [01:15] A near-death experience   [03:30] Dion's path to Siemens  [05:10] His role and the scope of the company   [06:45] The "one tech mission"  [08:00] Managing a large amount of complexity  [10:15] Lessons learned through transformation   [12:55] The role of MDFs and dual registration  [16:20] Advice for leaders driving transformation  [17:55] An experience that defines you: Embracing dyslexia   [22:30] Advice to your younger self: Delay reactions until you have the data  [24:00] A topic marketers need to learn more about: Finding clarity in complexity  [28:55] Subcultures and trends to follow: Agentic AI  [31:30] Largest opportunity and threat to marketers today: Consumer trust around AI practices    Resources mentioned:    Jeff Bezos "Why It's Always Day One" video  INSEAD Business School  Dreamforce  Hewlett-Packard (HP) Garage Origin Story    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Dion Smith and Siemens  Dion Smith on LinkedIn  Siemens on LinkedIn  Siemens on Instagram  Siemens on YouTube    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads    

Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to share his perspective on how leaders can navigate the fast pace of change in technology and marketing. Steve reflects on his journey from early entrepreneurial ventures to modernizing Salesforce's marketing technology, emphasizing how consumer expectations are shifting and how AI Agents now empower companies to unlock hyper-personalization at scale. He discusses how interconnected company data is essential to delivering more efficient, personalized experiences, and why executives should be fully invested in shaping strategies to break down barriers to innovation. Steve explains that the intersection of people and technology delivers the strongest results and shares his prediction that as AI evolves, marketers will spend less time managing technical details and more time focused on high-level strategies that empower them to create personalized customer experiences across all touchpoints.    In this episode, you'll learn:  How AI agents shift consumer expectations    Areas for organizations to address to meet evolving consumer expectations   How unified company data unlocks more personalized, efficient customer experiences    Key highlights:  [00:00] Introduction   [01:15] Finding rest on the farm   [02:45] What is Agent Force Marketing?  [03:50] Steve's path to Salesforce  [06:50] Keeping up with the pace of change  [08:55] The organizational elements needed to adapt shifting consumer expectations  [10:40] The intersection between people and technology   [14:35] The state of Salesforce marketing solutions  [18:10] Personalization at scale  [20:50] An experience that defines you: Experiences different cultures   [22:25] Advice to your younger self: Deliver on your vision  [23:30] A topic marketers need to learn more about: What is real and what is hype?  [25:00] Subcultures and trends to follow: The future of work  [26:30] Largest opportunity and threat to marketers today: Apathy    Resources mentioned:    Salesforce.com    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Steve Hammond and Salesforce:  Steve Hammond on X  Steve Hammond on LinkedIn  Salesforce on LinkedIn  Salesforce on Instagram  Salesforce on YouTube    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads    

How can brands use innovation to stand out and improve the customer experience?    Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on a mission to improve lives through the power of sleep. Together, they explore how brands can leverage technology and creative strategies to improve customer experience and stand out in competitive markets.   Lisa highlights the Reverie Innovation Summit, describing how this event not only showcases emerging sleep technologies and ideas but also helps deepen relationships with key industry collaborators. The Innovation Summit plays a key role in Reverie's approach by serving as a platform for collaboration, knowledge sharing, and goal alignment. Reverie's approach to sleep technology goes beyond product innovation and focuses on transforming the customer experience. By integrating advanced sleep technology solutions, Reverie helps ensure that every customer interaction is personalized and impactful.    Lisa also explains how integrating artificial intelligence (AI) and advanced marketing tech stacks enables Reverie to understand and engage their audiences better. Throughout the conversation, she emphasizes the importance of business relationships, continuous learning, and adapting to ever-evolving consumer behaviors to create lasting connections.    In this episode, you'll learn:  Creative approaches Reverie uses to enhance customer experience when working with distributors    The importance of marketers understanding their organization's tech stack    How Reverie uses an in-person summit to gather feedback and promote innovation in sleep technology    Key quote:  "As a CMO of a SMB [small and medium business], being able to understand, like really understand how all of the tech stack works and integrates is critical for success." - Lisa Tan, chief marketing and strategy officer at Reverie      Key highlights:  [00:30] Introduction     [01:25] Growing up in Los Alamos    [02:55] Lisa's path to Reverie    [05:50] Reverie's sleep technology origins    [07:55] The evolution and scope of the business     [11:35] Reverie's go-to-market strategy    [13:20] Reverie's direct-to-consumer strategy    [14:55] The role of technology in customer experience    [18:20] Why marketers must understand the tech    [19:55] Reverie Innovation Summit    [24:25] An experience that defines you: Time spent waiting and wandering    [26:20] Advice to your younger self: Don't be afraid to be a beginner    [27:10] A topic marketers need to learn more about: Human motivation and trends     [28:55] Subcultures and trends to follow: Childhood cosmetic obsessions    [32:00] Largest opportunity and threat to marketers today:  AI    Resources mentioned:    Reverie  MIT AI study    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Lisa Tan and Reverie:  Lisa Tan on LinkedIn  Lisa Tan on Instagram  Reverie on LinkedIn  Reverie on Instagram  Reverie on YouTube    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads    

In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing briefs are the most important document in the agency-marketer relationship, how approaching briefs as contracts may influence results, and the effect that clarity in briefs has on creativity. Matt and Pieter-Paul also share insights from the BetterBriefs Project, the first-ever global study on marketing briefs, revealing a widespread disconnect between marketers and agencies that can lead to billions in wasted budgets. In addition, they share findings from the follow-on BetterIdeas Project, showing that many brands lack criteria, tools and training to evaluate ideas properly, fueling the trust gap between agencies and marketers.  Matt and Pieter-Paul have won more than 20 marketing effectiveness awards, including two Grand Effies. With decades of experience managing thousands of briefs across global markets, they bring deep expertise and practical insights on how to improve briefs and evaluate ideas more productively. Their company, BetterBriefs, trains marketers worldwide on how to brief better and realize more effective ideas.    In this episode, you'll learn:  Why poorly written briefs can waste large amounts of budget and stall creativity  Ways to write better briefs that lead to more effective ideas  Why treating marketing briefs as contracts improves agency results  Strategies that help build trust between marketers and agencies for better collaboration    Key quotes:  "The more people we get to decide on which idea is right for our business, the more we end up being that child in kindergarten, mixing all the paint together. And we all know what kind of color we end up with." - Pieter-Paul von Weiler, co-founder of BetterBriefs  "If our strategy [in a brief] is ill-defined, we're not setting agencies up for success." - Matt Davies, co-founder of BetterBriefs  "You commission an artist and let them roam free so they can do their best work. Agencies need to be guided... and they need to be informed on what they need to do and how they apply their commercial creativity." - Pieter-Paul von Weiler, co-founder of BetterBriefs  "Just because you have an opinion [on an idea] doesn't mean that that opinion is informed [or] justified." Matt Davies, co-founder of BetterBriefs    Key highlights:  [00:30] Introduction   [02:30] Why are there two guests here?  [03:20] The brutally honest collaboration origin story   [08:50] Strategies to waste less money  [11:35] The brief is a contract  [14:45] Balancing clarity with room for creativity   [17:55] Briefs versus ideas  [19:00] Tips to improve relationships between markets and agencies  [23:20] Contributing factors for poor idea assessments  [28:00] An experience that defines you: Diversity of experience and getting fired  [33:15] Advice to your younger self: Be a student of the industry and stop trying to outsmart everyone  [35:15] Where marketing science fits in  [38:15] Largest opportunity and threat to marketers today: Tighter budgets and the need to write fewer briefs while being more effective     Resources mentioned:    BetterBriefs  BetterBriefs research  2021 marketing briefs study  Apple's "1984" Super Bowl Ad  Sony Bravia's Bouncy Balls  Guinness's "Surfer"   The Effie's  The IPA Effectiveness Awards  The Ehrenberg-Bass Institute for Marketing Science  Dr. Byron Sharp  Dr. Karen Nelson-Field  Peter Field  Les Binet  Adam Morgan  System1  Jan-Benedict Steenkamp    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Pieter-Paul von Weiler, Matt Davies, and BetterBriefs:  Pieter-Paul von Weiler on LinkedIn  Matt Davies on LinkedIn  BetterBriefs on LinkedIn     Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads      

In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at Dirt Is Good. Together, they explore global brand strategy for balancing consistency with local relevance, the origin and evolution of the Dirt Is Good brand, and the brand's deliberate movement through distinct "eras."   Tati discusses the importance of identifying which parts of the brand are "sacred" and must remain unchanged, versus those elements that can be evolved and iterated to stay culturally relevant. She notes the brand's intentional move to highlight women athletes as main characters, showing its response to evolving consumer expectations. Drawing on her experiences as a mother and her life across multiple countries, Tati shares how these perspectives have shaped her approach to global brand strategy and her management of a diverse portfolio of brands across regions. As a highly awarded marketer, she offers insights into the role of industry recognition in building high-performing teams. She emphasizes the importance of maintaining brand distinctiveness while encouraging influencer authorship. Tati also reflects on the future of creativity in an artificial intelligence-driven landscape, her concerns about the growing "sea of sameness" in marketing, the dynamics of superfan culture, and the value of taking life a bit less seriously.    In this episode, you'll learn:  Ways to balance a global brand strategy with local execution  How Dirt Is Good has evolved while maintaining consistency and relevance  The impact advertising awards have on creativity and execution     Key quotes:  "We understand what trends are happening out there, what the company strategy is, and try to combine those two things to maintain the fresh brand." - Tati Lindenberg, chief brand officer at Dirt Is Good  "I'm really concerned that everybody seems to be doing the same thing... we need to keep asking ourselves, are we modern enough? Are we culturally relevant? Are we compelling enough for consumers?" Tati Lindenberg, chief brand officer at Dirt Is Good    Key highlights:  [00:30] Introduction   [01:25] From São Paulo to the United Kingdom  [03:45] Tati's path to Dirt Is Good  [07:55] The scope of the fabric cleaning business  [09:50] Balancing a global brand strategy with local execution  [12:45] The Dirt Is Good origin story   [15:20] A new way to manage brand portfolio  [17:00] Balancing consistency with fresh ideas  [20:50] In their women's sports era  [22:00] The importance of awards  [24:40] An experience that defines you: Coca-Cola Christmas  [28:10] Advice to your younger self: Take it easy  [29:35] A topic marketers need to learn more about: Availability and affordability of tools  [32:45] Subcultures and trends to follow: Superfans  [33:45] Largest threat for marketers: "The sea of sameness"    Resources mentioned:    Cannes Lions International Festival of Creativity  Dirt Is Good  Arsenal Football Club    Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with Tati Lindenberg and Dirt Is Good:  Tati Lindenberg on LinkedIn  Tati Lindenberg on Instagram  Dirt Is Good on LinkedIn  Dirt Is Good on Instagram    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads      

In today's episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building.   Klarna is a financial technology company that is well-known for its "buy now, pay later" (BNPL) options. David highlights the macroeconomic trends that he believes are contributing to the continuing growth of BNPL, while also sharing Klarna's efforts to diversify their offerings with digital banking and mobile phone plans. Innovation and experimentation are core to Klarna's culture, and can be seen in initiatives like their interactive customer hotline featuring an AI avatar of their chief executive officer. David also outlines how he and his team encourage employees to use AI internally by actively measuring AI usage, using it as a team on a daily basis, and challenging team members to complete tasks that would be impossible without it. However, despite Klarna embracing AI usage and adopting new technologies, David emphasizes the essential role of human creativity in creating resonant messaging. He also discusses his interest in "anti-trends", like long-form content, as open spaces to build brands and tell stories.    In this episode, you'll learn:  How building an AI-driven culture can boost innovation and efficiency  Why combining technology with creativity can be key to brand success  How expanding and educating beyond your core offering can drive growth    Key quotes:  "We're not doing anything new based on AI. We're only doing the things we used to do, but way more efficiently, way faster, at a way lower cost." - David Sandstrom, chief marketing officer at Klarna  "I think our investment in AI culture has been more important than our investment in AI infrastructure" - David Sandstrom, chief marketing officer at Klarna    Key highlights:  [00:30] Introduction  [01:05] What's new for Klarna  [01:50] David's career path  [03:25] The key to David's CMO longevity  [04:00] Growth of BNPL  [05:20] Extending beyond BNPL   [06:15] Moving to digital banking  [08:00] Creating a culture to embrace AI  [11:30] The impact of AI on the creative process  [13:40] An experience that defines you: Being born to a juxtaposing pair  [14:25] Advice to your younger self: Enjoy the ride  [14:55] A topic marketers need to learn more about: How to build a brand today  [16:00] Subcultures and trends to follow: Anti-trends and long-form  [17:30] Largest threat to marketers today: Becoming too data-driven     Resources mentioned:    Cannes Lions International Festival of Creativity  Klarna's AI chief executive officer report     Follow the podcast:    Listen on Apple Podcasts    Listen on Amazon Music   Listen on Audible   Listen on iHeart Radio  Listen on Spotify      Connect with David Sandstrom and Klarna:  David Sandstrom on X  David Sandstrom on LinkedIn  Klarna on X  Klarna on LinkedIn  Klarna on Instagram    Connect with Alan Hart and Deloitte Digital:     Alan Hart on X  Alan Hart on LinkedIn   Deloitte Digital on LinkedIn   Deloitte Digital on Instagram   Deloitte Digital on YouTube   Deloitte Digital on Threads