The Growth of the Running Industry

In this episode we apply the famous Hero’s Journey framework to marathon training and talk about how you can overcome obstacles, transform into a stronger runner, and gain the wisdom to inspire others! [powerpress] [box] Links Mentioned in This Episode Run Coaching. Work with a MTA running Coach. STEP SPORTS TOKYO -a newly renovated flagship running store. Show them this episode and get 7% off plus tax-free service. Valid until the end of March 2026. Shokz- the industry leader and pioneer in open-ear headphone technology. Use code MTA for $10 off! IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000. AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2. [/box]

In this episode we chat with Keira D’Amato author of the new book, 'Don’t Call it A Comeback -What Happened When I Stopped Chasing PRs and Started Chasing Happiness'. Keira ran competitively in college but was sidelined with an ankle injury and decided to step away from running. After having two children she started running again to get in shape and have time for herself. Fast-forward to 2022, she broke the American record in the marathon, at the age of 37, with a blazing-fast time of 2:19:12! [powerpress] [box] Links Mentioned in This Episode Run Coaching. Work with a MTA running Coach. UCAN -get the Trial Sample Pack for free with our link, just pay shipping! The Richmond Marathon on November 15, 2024 -America's Friendliest Marathon! Shokz- the industry leader and pioneer in open-ear headphone technology. Use code MTA for $10 off! Don't Call It a Comeback -book by Keira D'Amato to be released on September 9th 2025. [/box]

In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport.  Brands today are focusing on: localism, sustainability, digital integration, and experiential retail.  What does that mean for you as a consumer of running-related products and culture? Christina Henderson is the director of The Running Event -North America’s premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the "25 Women to Watch" in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin. [powerpress] [box] Links Mentioned in This Episode: Run Coaching. Work with a MTA running Coach. Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order! IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000. AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2. The Richmond Marathon on November 15, 2024 -America's Friendliest Marathon! Drury Hotels -clean rooms and free food and drinks at the 5:30 Kickback. Use our link for 10% off! The Running Event -massive trade show and industry conference on December 2-4, 2025. [/box]

In this episode we speak with Renee McGregor -sports dietitian and author of the book, 'Fuel for Thought: A Practical Guide to Fueling for Your Adventures'. [powerpress] Renee McGregor is a leading sports dietitian, specialising in Eating Disorders, REDs, The Female Athlete, Athlete Health and Performance. She's worked with athletes across the globe, including supporting Olympic (London, 2012), Paralympic (Rio, 2016) and Commonwealth (Queensland, 2018) teams. We want to give listeners a head’s up that we will be talking about eating disorders and REDs during this episode. What is REDs (Relative Energy Deficiency in Sport) The basis of REDs is low energy availability, or insufficient energy in the body to allow for the work that the individual wants to do. Low energy availability comes with a cost to our sport but also is costly to all the biological processes in our body, including the brain, heart, lungs, hormonal, and digestive systems. When low energy availability is combined with under recovery (training and general life stresses can all contribute to this) it throws the body into REDs. Some people can have unintentional or accidental REDs where the person doesn’t understand how much energy is required to maintain their biological functions and the training load. On the other hand, intentional REDs is a conscious decision to restrict intake or overtrain and usually involves some aspects of disordered eating and/or exercise dependency. [box] Sponsor Links Run Coaching. Work with a MTA running Coach. Shokz- the industry leader and pioneer in open-ear headphone technology. Use code MTA for $10 off! MetPro.co -For the first time ever, MetPro is offering MTA listeners a full 30-day experience for just $95 with absolutely no strings attached! See what it’s like working with your own metabolic coach. Limited to the first 30 people. AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2. Fuel for Thought -book by Renee McGregor [/box]

In this episode we speak with Kitty Robinson, a listener to the podcast who shares what it’s like to keep running through pregnancy, raising a large family, and surviving both brain and heart surgery. Kitty exemplifies the saying, “You can do hard things”! She's author of two books: 'Sometimes Courage' and 'The Runaway Housewives of the Appalachian Trail'. [powerpress] [box] Links Mentioned in This Episode Shokz- the industry leader and pioneer in open-ear headphone technology. Use code MTA for a discount! IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000.. AG1 Next Gen -get a FREE bottle of AG D3K2, an AG1 Welcome Kit, AND 5 of the upgraded AG1 travel packs with your first order. Run the London Marathon in 2026 with Sports Tours International USA. They have guaranteed bibs! [/box]

In this episode we bring you to the Swiss Alps as we run from village to village with listeners to the MTA podcast. Plus we recap the legendary Eiger Ultra Trail race, which is part of the UTMB World Series. *Special thanks to James and Susie Jin, Brad Rudler, Marcia Salovitz, Ryan Shea, Bekah Shininger, Robin Walters, Liz Sur, Marcia Mathison, Candis Ubiles, Mindy McCune, Kate Mattern, Alistair Crompton, Marion Giro, and Run the Alps! [powerpress] [box] Links Mentioned in This Episode Run Coaching. Work with a MTA running Coach. COROS Watches will help you train according to heart rate. Use code MTA and get an additional free watch band with your purchase! Just pick the band you want, add it to your cart, and use code MTA. Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order! UCAN -get the Trial Sample Pack for free with our link, just pay shipping! The Richmond Marathon on November 15, 2024 -America's Friendliest Marathon! [/box]

In this episode we speak with Joe De Sena an accomplished athlete, leader, and founder and CEO of Spartan. His goal is to get 100 million people off the couch. His new book is called, Extreme Balance: Paradoxical Principles That Make You a Champion. Life will throw many obstacles in your path, learn how an "unfixed mindset" can truly elevate your game. [powerpress] [box] Links Mentioned in This Episode Shokz- the industry leader and pioneer in open-ear headphone technology. Use code MTA for a discount! IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000.. AG1 Next Gen -get a FREE bottle of AG D3K2, an AG1 Welcome Kit, AND 5 of the upgraded AG1 travel packs with your first order. Run the London Marathon in 2026 with Sports Tours International USA. They have guaranteed bibs! The Richmond Marathon on November 15, 2024 -America's Friendliest Marathon! Extreme Balance -book by Joe De Sena, Ben Askren, and David Sacks, Ph.D. [/box]

[powerpress] We have another international running adventure planed this year and you are invited. We are going to Ireland to run the Dublin Marathon on October 26th 2025. Do you want to go? We have 6 spots left. Please email us or sign up with this link. Enter code MTA at checkout. Dates: Friday October 24th to Tuesday October 28th 2025 (3 night or 4 night options) The Dublin Marathon is the fourth largest marathon in Europe and requires a lottery or charity entry. The lottery has ended but worry not, we have guaranteed race entries through our sponsor Sports Tours International. The course is relatively flat course with a 7 hour cut-off. It passes through many of Dublin's famous 18th century Georgian streets and the beautiful Phoenix Park, Europe's largest urban park. The race crosses the city, north and south of the river Liffey. [box] What is included: Guaranteed race bibs for up to 2 runners 3-4 nights accommodation at the 4 star Hyatt Centric The Liberties Hotel Daily complementary breakfast Welcome reception Friday evening Shakeout run Saturday morning and escorted trip to the expo. MTA meet-up later that day Post-race party for all guests [/box] The Jamison Extension The next day, for those who want to stay an extra night, we are visiting the Jamison Distillery where the famous Jameson whiskey is made for a cask draw and tasting. We will have a guided tour of their warehouse and hear all about our ‘Grain to Glass’ process. Then we plan to visit a famous pub or two like the Temple Bar Pub.   Spots are limited, so please email us if you are interested or sign up on the Sports Tours website with this link: https://sportstoursinternational.com/event/irish-life-dublin-marathon/ Enter code MTA at checkout to get notified about special events and meetups with Trevor and Angie in Dublin! Cheers!

In this episode we interview Henry Abbott -sports journalist and author of the book 'Ballistic, The New Science of Injury-Free Athletic Performance'. Plus, Angie and I run down our 7,000 mile road trip across the USA.

In this episode we visit with Olympic runner and Boston Marathon champion Des Linden. Hear about how she has used the words of doubters to her advantage; her shift to ultra and trail running; her thoughts on super shoes and more! [powerpress] [box] Links Mentioned in This Episode Run Coaching. Work with a MTA running Coach. COROS Watches will help you train according to heart rate. Use code MTA and get an additional free watch band with your purchase! Just pick the band you want, add it to your cart, and use code MTA. Riverbend Ranch -quality beef raised on American Ranches without hormones or antibiotics. Taste the difference for yourself. Use code MTA at checkout to receive $25 off your first order. Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order! The Richmond Marathon on November 15, 2024 -America's Friendliest Marathon! The Drury Hotel Company -we stayed at the downtown Cleveland Location and loved it! Use our link for 10% off! AG1 Next Gen -get a FREE bottle of AG D3K2, an AG1 Welcome Kit, AND 5 of the upgraded AG1 travel packs with your first order. Des Linden Instagram: @des_linden [/box]