Why physicians make great founders // Cheryl Netterfield

There is no roadmap to successfully building a medical innovation company. There isn’t even a road. You need to rely on people who have found their way despite the odds. Howard Rosen is one of them.This was a great conversation with a veteran of the industry. Whether you’ve been in medical technology innovation for decades or you’re just starting you, you can learn from Howard’s experience.Check out Howard’s company, Nova Insights, if you want to work with him.If you’re investing in, acquiring or selling a digital health company, get in touch - you need technical due diligence. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

The point of medical technology is not technology. The point is improving human health. Given time and consistency, the relationship physicians develop with their patients can be a cornerstone in comprehensive, life-long healthcare.Yet the relationship between a patient and a care provider continues to be under-appreciated. Some technology even aims to replace that relationship altogether.That’s just one reason why it’s critically important for medtech and digital health companies to have physicians embedded in every aspect of their product and market strategies.Dr. Keith Thompson is helping commercialize a powerful technology with NuraLogix - but he wants to see that technology used to enhance, rather than replace, those relationships. He joined me on Magic or Medtech to talk about NuraLogix remote photo plasmography technology, its potential use cases, leveraging technology on a population level before the individual level, the crisis in family medicine, and what physicians should know about entrepreneurship.— NuraLogix This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

Ask 100 startup founders in digital health what motivates them and you’ll get 100 variations on “I want to make a meaningful difference in people’s health.”Thiv Paramsothy, CEO and co-founder of Hera Fertility, has found a way to do that for a group of people who rarely even talk about their problem… much less take the often awkward steps towards solving it: men experiencing fertility issues.I had a chance to talk with him about the current state of male fertility testing and treatment, the practical and psychological barriers men have to overcome to seek out treatment, and how he knows he’s on the right track.Hera Fertility This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

It’s not easy to find accurate, up-to-date medical information. There aren’t many places with curated and vetted research to make it useful and understandable for the average person - so as a patient, you just need to hope your doctor is up to speed on your condition and can communicate it to you.Faisal Khudud is on a mission to change that for concussion recovery.Faisal is the founder of neuroapp.ai, a tool that helps people get the information they need to educate themselves and advocate for themselves.We talk about the current state of concussion treatment, the difference between providing information and making claims, how to find good people for fractional roles, and the unique challenges of being a solopreneur.—neuroapp.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

Adding value doesn’t have to mean inventing something new. Sometimes it can mean bringing things together in a new way.That’s what Jim Closs is doing with CareTech Solutions. He takes existing research and technology to assess fall risk in seniors using biomarkers like gait and strength.I had a chance to talk with Jim about the severity and prevalence of falls, the impact they have on the healthcare system, what providing value actually means, and why he’s the general contractor of fall prevention.CareTech/CareFall This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

There’s an almost incomprehensible amount of data in healthcare - and it’s not being used to its full potential.That’s why Shawn Mondoux is on a mission to moneyball healthcare. Shawn is the founder and CEO of Prognostiq Health, where he is creating a system that informs physicians on their own patient outcomes. We talk about the current state of insight into clinical outcomes, the incentive structures of Canadian hospitals, what it takes to start a digital health company, and the path Canadian medtech companies often take through the American healthcare system. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

Cheryl Netterfield is the founder and CEO of Pomme Health, a digital health company that’s tackling the problem of coordination in complex care plans.You’ll learn about her experience as a military physician, how complex care works in Canada, why she thinks physicians make great founders, and how to find the right people to talk to in large institutions like hospitals and healthcare networks.----POMMe Health: https://pomme-health.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

Dallas Barnes is the founder and CEO of Reya Health, a company that helps people find their best birth control options.We talk about her personal experience finding birth control and why she started her company, how to start a digital health company without a technical or medical background, how to build a team, femtech and the importance of women's health, and her work with StartOut Canada and LGBTQ entrepreneurs.----Newsletter and previous episodes: magicormedtech.comTalk to me about digital health and medical software: https://calendly.com/clark-t4cb/30min This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

This week’s guest is Emile Maamary.  Emile is the co-founder and CMO of Steadiwear, a company that builds a battery-free glove that reduces tremors for patients with Parkinsons and essential hand tremors.You’ll learn how to build credibility, market your early stage medical device, and network with important early stakeholders. ----Steadiwear: https://www.steadiwear.comMagic or Medtech newsletter: https://www.magicormedtech.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com

Lisa Voronkova is the founder of Ova Solutions, a medical device development firm that works with medtech founders from the research and ideation phase all the way through to a finalized product.We talked about how she balances innovation and limitations, the opportunities she sees in the wearables market, her mindset advice for medical device founders, why she uses TikTok to stay up to date, and how she ended up owning a chain of coffee shops in Chile.-----Magic or Medtech newsletter: https://magicormedtech.substack.com Talk to me about software development: https://calendly.com/clark-t4cb/30minFollow me on LinkedIn: https://www.linkedin.com/in/clark-teeple This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.magicormedtech.com