41: Behavioral Economics in Advertising

We have Raphaelle March, Head of Behavioral Design at Cowry Consulting, joining us to share how behavioral science can provide creative and effective solutions to solve complex problems across industries. She shares some interesting case studies from construction and insurance industry. Hosted by Professor David Just and Afshan Husain

Behavioral Scientist Matt Walleart joins us to talk about his passion for behavioral science, what drew him to the field, and his diverse experience in applying behavioral science. Listen to his take on what he thinks is the future of behavioral science. Hosted by Professor David Just and Afshan Husain

Anisha Singh, Research Director at Busara Center for Behavioral Economics joins us from Nairobi to share her experience in applying behavioral science in the Global South. Join us in this exciting episode to understand how behavioral science learnings are contextualised across different cultures and economies. Anisha shares great insights about the challenges of running field experiments in developing countries. Hosted by Professor David Just, Afshan Husain and Stuti Agarwal.

Dr. Jason Riis, founder and president of Behavioralize joins us to talk about his journey applying behavioral science in solving problems in food consumption and healthcare. He is passionate about analysing behavioral biases and shares some fascinating work that Behavioralize is doing in the behavioral consulting space. Hosted by Professor David Just, Afshan Husain and Stuti Agarwal.

We are back! For the first episode of 2020 we have Mr. Daniel Bennett, Director of Behavioral Consulting Unit at Ogilvy UK. He talks to us about his some really interesting applications of behavioral theory in marketing and advertising to solve rather sticky problems. Hosed by Professor David Just and Afshan Husain.

For this episode we’re joined by Octaviano Canuto of the World Bank to talk about how gender equality promotes development. Hosted by Yudong Rao, Elaine Qiu, and Professor David Just.

In this episode we are joined by Dr. Richard Swannell of WRAP (Waste and Resources Action Programme) to discuss food waste. We talk about how we can reduce food waste by interpreting labeling and extending the life of a product. We also talk about the economic benefit of reducing food waste at home and for industries. Hosted by Yudong Rao, Elaine Qiu, and Professor David Just.

For this special episode we’re joined by Dean Lynn Perry Wooten, Dean of the Dyson School to talk about the incoming Dyson class and its constitution at the undergraduate and MPS level. From there we explore the greater makeup of our fields, discus the diversity therein and how to attract a wider array of people to them. He also talk about the dearth of diversity of CEOs and in C-Suites in general except for under some notable circumstances. Finally we quiz Dean Wooten about various topics in the context of overrated/underrated (borrowed from Planet Money’s, The Indicator). Hosted by Elaine Qiu, Yudong Rao, and Professor David Just.

We are joined by Dr. Feng Han, co-founder of Elastos and visiting scholar at Columbia University, to talk about his expertise in blockchain. We cover how blockchain can be adopted to help to inform consumers about the products they consume and how it can act as reassurance in communication and transactions. We also talk about how it might be adopted at a larger scale. Hosted by Yudong Rao, Yin Yu, and Professor David Just.

Today we’re joined again by PhD candidate Jakina Debnam to talk about sugar-sweetened beverage (soda) taxes in Berkeley, Philadelphia and elsewhere. We talk about who these taxes affect the most and the reactions to the taxes from their local populations. We also talk about how similar taxes may be levied on other goods. Hosted by Yudong Rao, Elaine Qiu, and Professor David Just.