Was the Moonswatch a big mistake?

In a recent discussion, we dove deep into Omega’s sales and their representation in the market. Many believe the brand is struggling, but is it as dire as it sounds?Today we go a bit further and talk about how the Swatch Group is handling  Omega's numbers, and why this has raised eyebrows. Are they hiding something, or  misrepresenting the situation?Give us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

In today’s episode Ralf chats with Sebastian Vivas, the Heritage and Museum Director of AP. He takes us back to the origins of Audemars Piguet, and discusses 150 years of watchmaking history.Give us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

In today’s episode Ralf chats with Sebastian Vivas, the Heritage and Museum Director of AP. He takes us back to the origins of Audemars Piguet, and discusses 150 years of watchmaking history.Give us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Summary:This episode features an in-depth discussion of Swatch Group’s open letter regarding the recent Morgan Stanley watch report, industry transparency, and the impact of data inaccuracies on luxury watch brands. We analyze this letter and comment on the credibility of industry data, brand positioning, and recent market developments, providing our insights.Timestamps:00:00 Current Situation in the UAE02:15 Public Response and Leadership During Conflict04:34 Comparative Safety: UAE vs. Other Regions06:46 Government Response to Crisis09:54 Travel Challenges and Solutions12:26 Evacuation Efforts for Stranded Tourists15:39 Crisis Communication and Government Support16:51 Watch Talk: Personal Stories and Preferences26:00 The Swatch Group's Response to Criticism30:00 Analyzing Morgan Stanley's Research Methodology34:46 Discrepancies in Sales Data and Brand Performance39:55 The Need for Transparency in Watch Industry Data51:53 New Developments in the Watch Industry53:08 Exploring New Watch Designs58:38 The Value Proposition of Tutima Watches01:01:10 Norqain's New Releases and Pricing Concerns01:04:13 Innovative Features in Tag Heuer's  Aquaracer01:07:51 Breitling's Sponsorship of Aston Martin and Market PositioningGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Summary:In this episode, we analyze the latest watch industry trends, market share shifts, and the impact of marketing strategies. We also delve into detailed insights from the 2025 Morgan Stanley watch report, discussing brand performances, market dynamics, and future outlooks.Timestamps:00:00 Introduction and Watch Talk02:59 Selling the NIbadan Grenchen and Watch Preferences06:00 Brand Marketing and Consumer Perception09:00 Tudor's 100th Anniversary and Future Releases11:50 Rolex vs Omega: Market Share Dynamics18:00 Insights from the Morgan Stanley Watch Report24:07 Swatch Group and Brand Performance Analysis29:42 The State of the Swiss Watch Industry31:58 Emerging Brands and Market Dynamics35:07 Rolex's Market Dominance and Business Model39:07 Market Trends: Value vs. Volume43:10 The Impact of AI on Market Insights47:02 High-End Watch Market Trends51:13 The Future of Watch Brands55:02 The Role of Smartwatches in the Market59:52 Conclusion and Predictions for 2026Give us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Summary:In this week’s conversation, we discuss various watch-related topics, including personal experiences, recent trips, and the latest releases from brands like Casio, Rolex, and Grand Seiko. We delve into the intricacies of watch certifications, collaborations, and the challenges faced by brands like Swatch Group. The discussion also touches on auction insights and rumors surrounding Rolex discontinuations, providing a comprehensive overview of the current watch landscape.Timestamps:00:00 Introduction and Watch Talk03:00 Exploring Watch Brands and Experiences06:00 Diving into G-Shock and Casio Watches08:59 The Appeal of the Rolex Explorer11:58 Limited Editions and Collaborations in Watchmaking15:03 Comparing New Releases and Innovations20:19 The Importance of the First 15 Minutes21:41 Design Changes in the Green 15 Watch23:03 Branding and Quality of Christopher Ward Watches24:59 Pricing and Value of Limited Edition Watches26:16 Return Policies and Movement Guarantees28:32 Custom Features of the SW 300 Movement30:19 Collaboration Insights: Adrian Barker and Christopher Ward32:10 Introduction of Excellence Chronometer Certification36:12 Comparing COSC and Excellence Standards40:05 Magnetic Resistance and Household Appliances43:01 The Evolution of Quartz Movements46:55 Swatch Group's Corporate Challenges51:02 Brand Identity and Market Positioning56:58 The Future of Iconic Watch Models01:01:13 Auction Insights and Limited EditionsGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Summary:In this episode, we explore the boutique experience of Tudor, the pricing trends in the market, and the latest releases from Audemars Piguet. The conversation also touches on the impact of watch prices on collectors, the introduction of new movements, and predictions for future watch trends. The episode wraps up with a discussion on what watches we would consider selling their current collection for.Timestamps:00:00 Introduction to Watches and Personal Styles03:00 Auction Insights and Personal Watch Sales06:07 Tudor's Market Trends and New Releases09:05 Tudor Boutique Experience and Watch Comparisons11:59 Price Trends in the Watch Market14:59 Discussion on Audemars Piguet's New Releases18:09 Final Thoughts on Watch Trends and Market Dynamics31:22 Design Language and Aesthetic Critique34:28 Anniversaries and New Releases in Watchmaking37:20 The State of Jump Hour Watches38:27 G-Shock Innovations and Market Trends43:31 Hanhardt Moby Dick: A New Classic46:16 Vacheron Constantin's Peripheral Rotor Turbillon48:41 Exploring HMT Watches and Their Legacy55:33 Upcoming Anniversaries and Predictions for the FutureGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Summary:In this engaging conversation, along with our special guest George,  we delve into the challenge of rebuilding our collections from scratch, exploring what we would buy again and what we would do differently. We discuss our personal watch preferences, sizing, durability, and the sentimental value of certain timepieces. We explore our must-have watches, the evolving nature of watch collections, culminating in each of us sharing our final selections for a three-watch collection.Timestamps:00:00 Introduction to the Episode02:33 Wrist Check: Personal Watch Collections21:48 The Challenge: Rebuilding Watch Collections26:54 Choosing the Most Important Watch27:44 The Decline of Luxury Watch Appeal30:04 The Search for the Perfect Watch33:00 Vintage vs. Modern: The Watch Dilemma36:00 The Allure of the Submariner39:59 Personal Preferences in Watch Collections43:54 The Value of Birth Year Watches48:04 The Speedmaster: A Timeless Classic52:26 Reflections on Watch Value and Regret55:01 Watches as Family Heirlooms56:40 The Market Dynamics of Luxury Watches01:00:06 Choosing the Perfect Watch Collection01:04:49 The Emotional Connection to Watches01:10:03 Final Selections and Future DiscussionsGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

In this episode, Ralf and Marton discuss the evolving landscape of watch brands, focusing on Doxa's strategic shift towards dive watches. They explore the implications of brand identity, pricing trends, and the challenges faced by various brands, including Zenith. The conversation also touches on personal experiences with watches, particularly Doxa, and concludes with insights from an interview with Jan Edöcs.Timestamps:00:00 Introduction to the Episode01:12 Doxa's Shift to Dive Watches02:35 Wristwatch Check and New Releases04:45 Speedmaster Variations and Pricing08:30 Price Increases and Market Trends10:48 Comparing Omega and Rolex12:59 Brand Identity in Watchmaking15:03 Challenges for Zenith and Other Brands19:30 Doxa's Unique Position in the Market21:58 Personal Experiences with Doxa Watches34:21 Conclusion and Insights from Jan Edöcs’ InterviewGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Summary:In this episode, we discuss the recent Louis Vuitton Watch Week, where we critique the new releases from TAG Heuer, particularly the larger Carrera models, and discuss the implications of size changes in watch design. We also touch on the competitive landscape of luxury watches, highlighting the challenges faced by brands like TAG Heuer and Zenith, and the need for these companies to adapt to market demands and consumer preferences.As the episode progresses, we delve into the complexities of brand identity and market positioning, particularly for Zenith, which we feel has lost its way. We discuss the importance of understanding consumer perceptions and the need for brands to innovate rather than simply rehashing old designs. Timestamps:00:00 Introduction and Listener Engagement03:45 Louis Vuitton Watch Week Highlights04:57 TAG Heuer's New Releases10:57 The Challenges of Luxury Brands19:25 The State of Zenith and Brand Identity40:10 Reflections on the Watch IndustryGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters