How Club Brugge uses technology to drive fan engagement, with Thomas Rypens [part 1]

Hey everyone! This time we're discussing loyalty software integrations. Specifically, moving past out-of-the-box limitations. Initially, at the RFP phase, out-of-the-box integrations sound like a dream. But if you have a complex tech stack and use case scenarios, they are not enough. The goal of this episode is to address integration challenges and discuss the benefits of adopting a composable approach. Here’s what we discuss in the episode: The typical challenges with out-of-the-box integrations for enterprises and vendors The reasons why vendors display multiple integrations, but in reality have only 2 or 3 basic ones The integration challenges using a Shopify example How businesses approach loyalty software integrations The benefits of adopting the composable approach Whether it’s time to try out the composable approach with a Proof of Concept (PoC) Link to the on-demand webinar: https://www.openloyalty.io/events/loyalty-software-integrations-webinar Connect with us: Karol Wieteska: https://www.linkedin.com/in/karol-wieteska-9726644a/ OEX: https://oex.pl/en/ Maciej Tyczyński: https://www.linkedin.com/in/mtyczynski/ Omnivy: https://omnivy.io/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

This is the second part of our discussion with Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group. The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional. In this episode you’ll get Chadi’s advice on: how to build a successful ecommerce loyalty program how to make sure that your loyalty program fits into the overall business strategy Ekuep case study: https://www.openloyalty.io/clients/ekuep Connect with us: Chadi Alabbassy: https://www.linkedin.com/in/chadiashraf/ Ekuep: https://www.ekuep.com/en Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

This time we're discussing how to grow a B2B ecommerce business with a loyalty program. The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional. And our guest is Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group. Chadi is in charge of Rowad, a customer loyalty program for ekuep, the largest online restaurant and cafe equipment supplier in the Gulf Cooperation Council region. Here’s what we discuss in the episode: today ecommerce challenges the role of loyalty programs in ecommerce key business results improved by Rowad key components of a successful program integration with overall business/marketing strategy Ekuep case study: https://www.openloyalty.io/clients/ekuep Connect with us: Chadi Al Abbassy: https://www.linkedin.com/in/chadiashraf/ Ekuep: https://www.ekuep.com/en Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

Mando-Connect, in partnership with YouGov, recently published a white paper titled “Understanding Loyalty in Europe.” It’s packed with data, insights, and case studies from: Canon Club Oracle Red Bull Racing Paddock Matas There’s also a contribution from our own expert, Paweł Dziadkowiec, covering the Polish market. The goal of this episode is to share findings from the European Loyalty White Paper and present case studies to inspire you to innovate your loyalty initiatives. Read the full white paper: Understanding Loyalty in Europe 2.0 Connect with us: Charlie Hills: https://www.linkedin.com/in/charlie-hills1/ Mando-Connect: https://mando.co.uk/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

This is the second part of the interview with Geoffrey Schiavon, Head of Marketing & Client Success and Jonas Minke, Head of Product at dacadoo. The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results. In the second part we explore: different gamification mechanics real-life use cases and share advice for businesses interested in using composable tech to build customer engagement and loyalty Connect with us: Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/ Jonas Minke: https://www.linkedin.com/in/jminke/ Irek: https://www.linkedin.com/in/iklimczak/ dacadoo case study: https://www.openloyalty.io/clients/dacadoo dacadoo: https://www.dacadoo.com/ Open Loyalty: https://www.openloyalty.io/ The Loyalty builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

This time I’m so excited, because we're discussing successful strategies for acquiring, engaging, and retaining customers with our own customers! The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results. Here’s what we discuss in the episode: acquiring, engaging, and retaining customers with gamification designing and implementing effective loyalty and gamification mechanics real-world examples and use cases Connect with us: Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/ Jonas Minke: https://www.linkedin.com/in/jminke/ Irek: https://www.linkedin.com/in/iklimczak/ dacadoo case study: https://www.openloyalty.io/clients/dacadoo dacadoo: https://www.dacadoo.com/ Open Loyalty: https://www.openloyalty.io/ The Loyalty builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

In this episode, we're discussing loyalty tech in the fuel retail industry and the reasons for transitioning from monolithic software to a modern composable approach. The goal of this episode is to inspire fuel retailers to adopt composable technology by showcasing the opportunities it offers. Our guest is Łukasz Słoniewski, CEO at Omnivy and an expert in implementing and integrating loyalty technology to achieve true omnichannel experiences. Here’s what we discuss in the episode: The changes in fuel retail businesses including customers getting used to the phygital experiences, and the growing importance of the mobile applications The specifics of a fuel retail business The evolution of loyalty tech what that composable architecture means + a great analogy How to move from a monolith to a composable tech Elements of a composable tech stack for fuel retailers Link to the Composable Tech Stack for Fuel Retail Loyalty white paper: https://omnivy.io/fuelwhitepaper Connect with us: Łukasz Słoniewski: https://www.linkedin.com/in/lslo/ Omnivy: https://omnivy.io/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

This is the second part of our discussion with Thomas Rypens, Direct to Consumer Director at Club Brugge. This part is co-hosted by Hubert Świątkowski - our expert in fan engagement and loyalty in sports. In this episode Thomas covers: the key performance indicators his team uses to learn and grow technology that opens the team towards innovation the future trends in fan engagement. Connect with us: Thomas Rypens: https://www.linkedin.com/in/thomasrypens/ Club Brugge: https://www.clubbrugge.be/en Hubert: https://www.linkedin.com/in/hubert-swiatkowski/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: ⁠[email protected]⁠

This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge! The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results. Joining us today is Thomas Rypens, Direct to Consumer Director at Club Brugge. Here’s what we discuss in the episode: Club Brugge's vision for fan engagement Key technologies driving fan engagement Design thinking methodology at Club Brugge The team structure and tech that allow for innovation Connect with us: Thomas Rypens: https://www.linkedin.com/in/thomasrypens/ Club Brugge: https://www.clubbrugge.be/en Hubert: https://www.linkedin.com/in/hubert-swiatkowski/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey. As Daniel said: “It’s not magic, it’s engineering” Here’s what we discuss in the episode: How to use loyalty programs to enrich ecommerce data Suggestions for businesses who want to transform into data-driven businesses Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size How a loyalty program can help you build a better churn prediction model Connect with us: Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/ Nostre: https://www.valueships.com/nostre-data-science Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]