Episode 2: Branding London College of Fashion

Canadian brand Kit and Ace is a future-focused technical clothing brand that is in constant pursuit of innovation. Kit and Ace have commercialised 50 versions of their proprietary fabrics this year, and are leading the way in technical design, construction as well as an experiential retail business model. Brand manager, Christina Albe speaks about the brand's founding values, why the physical store experience is important, and how they are responding to an omni-channel consumer through the brand's "supper clubs" and Copper Hour.

Noami Richmond-Swift, Head of Brand at London College of Fashion, speaks about what is involved in creating and nurturing the London College of Fashion brand, the Fashion Space Gallery, as well as the college's upcoming initiatives.

Charlotte Jacklin, Editor and Founder of Betty, a magazine empowering and unifying women with a youthful state of mind and a nostalgic heart, speaks to us about how to build authentic brand communities.