Applying Sonic Insight to Brand Experiences with Steve Keller of SXM Media
Steve Keller, Sonic Strategy Director at SXM Media's Studio Resonate, supporting advertisers on SiriusXM, Pandora, and Soundcloud, reveals how sound informs brand perception and connection. He shares behavioral science expertise and the results of fascinating experiments with sonic stimulus to demonstrate its impact on what people convey and feel. We discuss how our instinctive emotional responses play an outsized role in our conscious thoughts and behavior. Steve shares research insight around the use of AI voice versus human voice and how each affects trustworthiness of the message, as well as research on diversity in voice casting. We also talk about how our brain interprets multi-sensory stimulus, and ways brand experiences can become more engaging when they go beyond visuals, into experiences that include sound, taste, smell and touch.
Contact Info:
Steve Keller - https://www.linkedin.com/in/stevekeller1/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
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