Ep. 42: An Introduction to "Microcopy."

(And we're back!) These are the top 27 skills you need to become the most successful copywriter you can be.

Clients throwing work at you is great. Clients throwing work at you without any kind of guidelines or instructions is one of the most stressful experiences you can have as a copywriter. Let's talk about a non-negotiable: copywriting briefs! CONNECT WITH ME:  YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw  INSTAGRAM @LETSTALKCOPY  TIKTOK: @COPYWRITINGCOURSES COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

As a copywriter or content writer, your skills are more valuable now than ever before, and generative AI is truly putting the importance of writers center stage. If you’re on the receiving end of the “Help! I fired my writer and tried to use artificial intelligence to do a job that is literally the foundation of my business and it didn’t work!”, then this is for you. CONNECT WITH ME:  YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw  INSTAGRAM @LETSTALKCOPY  TIKTOK: @COPYWRITINGCOURSES COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

Low keyword difficulty, high search volume keywords with SERP features are a goldmine for your SEO and can help you build the foundation for a massively successful content strategy. Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/  CONNECT WITH ME:  YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw  INSTAGRAM @LETSTALKCOPY  TIKTOK: @COPYWRITINGCOURSES COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

Effective copywriting goes FAR beyond resonating statements and doing deep, deep, deep on pain points. As they say, the difference hides in the details. And in copywriting, the details are in your microcopy. --- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/  CONNECT WITH ME:  YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw  INSTAGRAM @LETSTALKCOPY  TIKTOK: @COPYWRITINGCOURSES COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

As an agency owner, I’m not worried about AI copywriting. At all. And if you’re a good copywriter, you shouldn't be, either. Businesses using them on the other hand? Well…it could go one of two ways. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons of copywriting courses so that you’re ready to make an income while traveling full time. Or, maybe you’re a copywriter already, and you’re trying to figure out just exactly what you need to know to keep your copywriting business on the road to success while you’re on the road to wherever you feel like going. I’ve been digital nomad-ing off and on for the last thirteen years, and I can tell you, these five things are crucial if you want to be a copywriter on the road. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell. Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form. That can, however, be a double-edged sword. One one hand, you can always find work. On the other hand, sometimes you have so much work that you don’t have time for other tasks. And time, as we all know, is your most valuable resource. There are so many things I don’t have time to do, or can’t do, and just don’t have the time to learn. Enter: service swaps. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM

If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche. Guest posting helps you build your personal brand, showcase your expertise, and create solid social proof. Sounds good, right? Let’s talk about how guest posting can help grow your copywriting business and how you can score publications. --- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM