Why Creative Diversification Is Key to Facebook Ad Success in 2025

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIf you’re a small business owner running Facebook or Instagram ads, this video is for you. The Meta Andromeda Update has left many advertisers (especially small and medium-sized businesses) feeling confused about what’s changed, how to adapt, and whether their current strategies still work.In this full guide, Nick Boddington and Olivia Tutt break down exactly what Andromeda means for your ad accounts, budgets, and creative testing. No jargon, no panic - just clear, proven steps you can use right now to keep your ads performing profitably under Meta’s new AI-driven system.We cover:✅ What Meta Andromeda actually is (in plain English)✅ How AI and Advantage+ campaigns are changing ad performance✅ The best account structure for small and medium-sized businesses✅ How to test creatives and concepts efficiently, even on small budgets✅ Why you don’t need to panic or rebuild everything overnight✅ Practical examples of how to scale from £20/day budgetsBy the end of this video, you’ll know exactly how to structure your campaigns and move confidently into the new Meta era without wasting ad spend.#MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinicIn this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns.Nick dives into:🚀 How Meta’s Andromeda is reshaping the way advertisers structure campaigns inside Ads Manager🧩 The importance of creative diversification and his new “Olympic Rings Framework” for building high-performing ad creatives🧠 Why testing angles—not just iterations—is key to finding long-term winning ads📈 Navigating the Meta Ads algorithm changes, seasonal ad performance trends, and how to capitalise on the Q4 buying cycle🔍 How to simplify your campaign structure and focus on what’s actually working in your Meta advertising strategyNick also shares insights from live client campaigns and offers a sneak peek into his upcoming live Ads Clinic session, where he’ll go deeper into structuring campaigns for consistent growth and scalability.If you’re ready to adapt to Meta’s latest updates and get your Facebook ads performing like never before, this episode is a must-listen.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to keep doing right now, and what to watch for as Meta’s algorithm continues to evolve.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads with Nick Boddington, we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and improving campaign results. He explains how ad strategies have changed, how this new approach fits into modern ad strategies, shares insights from The Ads Clinic community, and offers practical tips on structuring creative tests, refining audience targeting, and scaling campaigns more effectively.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarMeta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares the exact ad strategies he’s used to scale over 200 businesses profitably, breaking down what’s working now (and what’s dead) in Facebook and Instagram advertising. If you’re still running ads like it’s 2020, you’re leaving money on the table. Tune in to discover how to adapt your Facebook & Instagram ads strategy for 2025 and beyond.#metaads #facebookads #socialmediamarketing #facebookadsmanagerBUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget. I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns, why lazy marketing no longer works and how to stand out with the right creative. Whether you’re a small business owner or a marketer looking to improve your Meta Ads strategy, this episode gives you a real-world case study and actionable tips to launch high-performing Facebook Ads that bring in leads without overcomplicating things.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, Nick Boddington  breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns, broad targeting, and campaign budget optimisation can help you get better results without juggling endless ad sets and placements. Nick shares a real-life client story—complete with creative testing, emotional hooks, and winning angles—that shows exactly how to focus on Facebook and Instagram ads that convert. If you’re ready to cut the clutter, master creative testing, and scale your campaigns profitably, this episode is your roadmap.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads. We break down why the “set it and forget it” days of Facebook advertising are over, how data-driven decisions beat gut feelings every time, and the mindset shift you need to scale profitably. From ROAS and campaign testing to adapting in a tougher ad landscape, discover how to run smarter, not more sentimental, Facebook ads.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you.Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targeting, retargeting strategies, and creative sequencing really work in Meta Ads Manager. You’ll hear why sales and lead objectives often outperform awareness campaigns, and how simplicity in structure can still drive serious ROI.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and conversions, this episode gives you practical insights to optimise performance and understand what your audience is really doing.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!