Retargeting Ads 101: How to Make Them Work For You

We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you should be following, including his own Skool community where you can learn how to build and optimise your ads for free.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issues, avoiding wasted ad spend, and optimising Facebook Ads Manager for better results. If your Meta campaigns aren’t performing, this episode offers the clarity you need to get back on track.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to hear Nick’s perspective on working with Meta’s AI versus relying on it entirely.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance.Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead generation forms, this episode is packed with insights to help you refine your Facebook Ads strategy and improve your campaign results.If you’ve been wondering why your Facebook ads aren’t performing as expected, this episode might just be the wake-up call your campaigns need.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success.Nick breaks down the core principles behind Facebook Ads budgeting, helping you determine the optimal daily or campaign-level spend based on your business size, goals, and expectations. From cost-per-lead calculations to scaling strategies, this episode provides a clear roadmap for maximising your return on ad spend.Get actionable advice to stop wasting money and start investing smarter in your Meta Ads campaigns.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial.Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting and optimising your lead generation campaigns. Whether you're struggling with ad fatigue, low conversion rates, or poor lead form performance, this episode delivers actionable insights that can help improve your Facebook Ads ROI.Tune in to learn how to attract the right audience, filter out junk leads, and make the most of your Meta Ads strategy.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with CRMs, and emphasises the importance of testing both formats due to Meta's ongoing changes.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad strategies. Whether you're just starting out with advertising or a seasoned veteran, this episode provides actionable advice to sharpen your creative edge in the Meta ads ecosystem.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns. Learn why traffic campaigns are ideal for testing, how to gauge audience engagement, and why understanding your ad hooks can dramatically improve your Facebook ad performance. Whether you're running e-commerce, lead generation, or email marketing funnels, this episode will sharpen your approach to creative testing and increase your ROI.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!