Leaders of Growth podkast

#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe …

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In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe.

Listen out for:

  • Importance of balancing vision and execution.
  • When should companies start with category creation?
  • How to compete against category creators.
  • Elements of category creation.
  • Challenges of category creation.
  • Whether category creation is the right strategy for businesses.

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