How YouTube Actually Brings in Real Estate Clients • The YouTube Lab • Sarah Maslowski

Jason Caspert, Director of Sales at Courted, explains the “Moneyball” approach to recruiting and retaining real estate agents. D.J. and Jason break down how Courted’s AI-powered platform mines MLS data to show brokers and team leaders exactly who to call, when to call, and what to say – including predicting which agents are most likely to move. They also share practical, real-world tactics for using data to personalize outreach, celebrate agents’ wins, and strengthen retention, not just chase new recruits. If you’d prefer to watch this interview, click here to view on YouTube! This episode is brought to you by Real Geeks and Courted.io.

In this episode D.J. talks to our in-house mindset coach, the high-performance hypnotherapist Paul Salter to unpack why most agents don’t have a systems problem but they have a mindset problem. Paul describes how fear, anxiety, and old stories stop us from doing simple, high-impact actions like going to the gym, making prospecting calls, or reconnecting with past clients, even when we know exactly what to do. Paul shares practical tools for shifting from unconscious reaction to conscious response using mindfulness, daily rituals, and identity-level work, along with real client examples of agents who rebuilt their relationship with success to earn more while feeling better. If you’d prefer to watch this interview, click here to view on YouTube! Schedule a high-performance hypnotherapy and mindset coaching session with Paul here. Learn more about mindset and performance coaching for real estate agents here. Check out Paul’s “The Scratch Golfer’s Mindset Podcast” here. This episode is brought to you by Real Geeks and Courted.io.

Welcome to the first episode of YouTube Lab with Sarah Maslowski. In this episode, Sarah discusses why YouTube works when nothing else seems to. Sarah also talks about what type of YouTube videos agents should make to bring leads and to make sure these videos appear in AI engines. Sarah also talks about the importance of consistency with YouTube videos and the equipment agents would need to start. If you’d prefer to watch this interview, click here to view on YouTube! Sarah Maslowski can be reached at [email protected] and +1(470) 577-6472. This episode is brought to you by Real Geeks and Courted.io.

In this episode Real Estate Video Coach Kim Rittberg talks about how to make your videos more appealing for the public. Kim discusses the importance of clarity in your videos and also stresses the importance of the hook. Last, Kim talks about her Video Bootcamp and what she teaches there this February. Please enroll to Kim’s Video Bootcamp here. If you’d prefer to watch this interview, click here to view on YouTube!  Sign up for Kim’s “5 Videos Every Real Estate Agent Must Make to Sell More Homes“. Follow Kim on Instagram. Subscribe to Kim on YouTube. This episode is brought to you by Real Geeks and Courted.io.

Welcome to our series Better Your Business With Ben. In this episode Ben Lalez breaks down the real difference between average agents and top producers. Ben shares concrete examples of what an 8am–8pm, opportunity-focused schedule actually looks like, plus how to turn everyday conversations into business instead of missed chances. Ben and DJ also reveal a major marketing gap – most sellers want personalized social media videos, but very few agents provide them – creating a huge edge for those willing to execute. If you’d prefer to watch this interview, click here to view on YouTube!  Ben Lalez can be reached at 312.789.4054 and [email protected]. This episode is brought to you by Real Geeks and Courted.io.

Andrea Gordon talks about her unconventional career transition from theater director and playwright to real estate. Andrea discusses how creative skills and deep listening translate into powerful client relationships and early success. Andrea breaks down how to identify your “best fit” client and how to build trust. Andrea also reveals her evolved marketing machine, from cohesive branding and media to community philanthropy, and how decades of hyper-local experience allow her to accurately predict sales prices in multiple-offer situations. If you’d prefer to watch this interview, click here to view on YouTube! Andrea Gordon can be reached at 510-421-6818 and [email protected]. This episode is brought to you by Real Geeks and Courted.io.

Amanda Pendleton, the Zillow house trends expert, unpacks fresh data on today’s buyers and sellers. Amanda discusses  the growing importance, and fragility, of buyer loyalty, why repeat clients often don’t return to their original agent, and the re‑engagement strategies top producers use to stay top of mind for 10–15 years between moves. Next, Amanda talks about how online research and AI are changing how consumers find agents, what a powerful digital presence and brand should look like in 2026. Amanda also emphasizes that GenZ is a bigger force in the market than most agents realize. Last, Amanda explores what today’s sellers really want and how data-driven agents can use Zillow’s insights to win more listings and build long-term loyalty. If you’d prefer to watch this interview, click here to view on YouTube! This episode is brought to you by Real Geeks and Courted.io.

Welcome to The Inner Game of Real Estate Success with high-performance hypnotherapist and mindset coach Paul Salter. In this episode of The Inner Game of Real Estate Success, Paul breaks down how past experiences create beliefs and behaviors designed to protect you in the moment—but often end up holding you back as you try to reach the next level. You’ll learn why these patterns form, how they quietly shape confidence, decision-making, and communication under pressure, and why more information or strategy won’t resolve them. This episode introduces memory reconsolidation and explains how hypnosis works to help you safely unlearn outdated beliefs and behaviors at the subconscious level. Paul clarifies what hypnosis is not, what it actually is, the science behind it, and how he uses it with high-performing real estate agents to release protective patterns that once served them—but now limit growth, leadership, and next-level performance. If you’d prefer to watch this interview, click here to view on YouTube! Schedule a high-performance hypnotherapy and mindset coaching session with Paul here. Learn more about mindset and performance coaching for real estate agents here. This episode is brought to you by Real Geeks and Courted.io.

In this episode Real Estate Video Coach Kim Rittberg talks about what the first page of your social media handles should look like what little tweaks you should make. Kim gives tips on how to write you bio and ultimately what content you should be making. Please enroll to Kim’s “The Client Conversion Framework 5 Insider Secrets to Attract Clients through Social Media” free webinar here. If you’d prefer to watch this interview, click here to view on YouTube!  Please enroll for Kim’s Real Estate Video Kickstart and 10-Day Video Challenge here. Sign up for Kim’s “5 Videos Every Real Estate Agent Must Make to Sell More Homes“. Follow Kim on Instagram. Subscribe to Kim on YouTube. Listen to Kim’s 5 minute mini-master classes on marketing every Friday on The Exit Interview with Kim Rittberg podcast. This episode is brought to you by Real Geeks and Courted.io.

We are thrilled to announce our newest monthly segment The YouTube Lab with Sarah Maslowski. The YouTube Lab will be a monthly segment hosted by Sarah Maslowski, a real estate agent who has closed over $150 million in sales from YouTube without any paid ads. Each episode will focus on teaching agents how to be successful with YouTube—what to post, how to structure their videos, how to attract the right leads, and how to convert those leads into clients. You’ll also hear interviews with agents who are actively using YouTube to grow their business, with honest breakdowns of what’s working and what’s not. If you’d prefer to watch this interview, click here to view on YouTube! Sarah Maslowski can be reached at [email protected] and +1(470) 577-6472. This episode is brought to you by Real Geeks and Courted.io.