Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix}

In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll learn how to think strategically, playfully, and profitably about Q4 sales.From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birthday.Resources:Daysoftheyear.comStudy: https://www.meteorspace.com/2022/08/25/ecommerce-peak-seasons-statistics-all-online-businesses-need-to-know/For full show notes and resources, visit https://kimkiel.com/podcast Text me a question or comment!

In this episode of ill communication: copywriting tips and sales strategies for small businesses,  Kim Kiel dives into:Copywriting tips to simplify your sales message and attract more clientsHow to avoid jargon and write copy that resonates with your audienceWhy formal “corporate-sounding” copy is holding you backSimple strategies to make time for writing compelling, conversational copyView the invitation letter to see if the Joy of Copy Club is right for you: www.kimkiel.com/copyclubFor full show notes and resources, visit https://kimkiel.com/podcastText me a question or comment!

In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy.In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. You can learn more and join here: Join the Spark Community.It’s time to use your business as a force for good, and I’ll show you how.Resources:Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo Listen to Claire Pelletreau’s podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites:https://carrieroseman.com/ https://www.simplifysimplify.me/www.kimkiel.com View CoordCrew’s Value Statements on their About page:https://coordcrew.com/pages/about See Brittney McBean’s values statement on her contact form:https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop Text me a question or comment!

Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.)This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one.If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert.This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers.Resources Mentioned:Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2 Listen to episode 93: How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-docSales Copy Scorecard: https://kimkiel.com/scorecard Show notes are always available at: https://kimkiel.com/podcast Text me a question or comment!

This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.But here’s the problem. Most people are using it wrong.A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work.You’ll learn:What the 9-word email actually is (and why it works)The right time and audience to send it toMistakes that make you look out of touch (and how to avoid them)Real-life examples you can swipe and test todayWhether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly.Need help crafting your own 9-word email or sales sequence? Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/Additional resources:Find out more about Dean and subscribe to his newsletter: moredean.comAsk me anything! (send a voice message to Kim)https://www.speakpipe.com/kimkielText me a question or comment!

Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches.Over the past 6 years, I’ve quietly built a chill, service-based business that has brought in over one million dollars in lifetime revenue. No complicated funnels. No viral Reels. No fancy productivity hacks. Just a handful of habits that keep me grounded, creative, and in motion.In this Summer Remix episode of the Ill Communication Podcast, I’m bringing back one of my favourite episodes of all time: 20 Tiny habits that help me generate $1million as a Gen X business woman.It's fast-paced, fun, and packed with unconventional wisdom you can apply right away (whether you're a fellow Gen Xer or not).Show notes are always available at 👉 https://www.kimkiel.com/podcastCheck out my favourite tools and resources that support these habits!Find links to my fave books, office gear and other essentials that support my tiny habits on my resources page: https://www.kimkiel.com/resourcesAdditional Resources Mentioned:Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way Episode 13: How to write a compelling sales message without being cheesy or sleazy (P4): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQText me a question or comment!

Welcome back to the Ill Communication podcast! This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead.Today’s episode is all about the power of picking a niche (something that can feel intimidating when you're trying to grow your business). But narrowing your focus doesn’t mean shrinking your opportunities… in fact, it does the opposite.If you want to stand out and sell more in 2025, it starts with dialing in your niche.Let this episode guide you toward more clarity, confidence, and aligned clients.Take a break from creating content (without looking like it) Pretend you're a DJ and remix your best content with my Content Remix Strategy✅ Save time✅ Get inspired✅ Take a break from scratch content👉 Grab the jam-packed 8-page Google Doc for free at kimkiel.com/remixText me a question or comment!

If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. Right now, one of the biggest trends is having a clear point of view. Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way. Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement. If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement. Listen in for the full details on how to create yours. Resources Mentioned:Listen to the episode all about writing your bio: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula Text me a question or comment!

Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!)This week, we’re revisiting an episode originally released at the very start of 2025.In it I share 7 copywriting and marketing trends that will boost sales this year (even if we are halfway through). ✨ You will hear:Why human-centered marketing is non-negotiableThe rise of audio, video, and live eventsA shift toward flywheels instead of funnelsWhat slower, longer sales cycles mean for your launchesThe untapped power of direct mailWhy now’s the time to go localHow to use AI without sounding robotic So grab your sun tea, your notebook and pen, and start taking notes about the trends you need to be aware of and integrate into your business for the rest of 2025. Resources Mentioned:🎧 Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025 kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025🎧 Episode 127: 25 No-BS Resolutions for GenX business owners kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025🎧 Episode 75: Top 6 Copywriting Trends for 2024 kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024🎙️ Get the brand voice audio series and workbook kimkiel.com/voiceworkbook📞 Book a call to work together in 2025 bookacallwithkim.as.me/introcallText me a question or comment!

The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”We cover:How to clarify your core message so your dream clients immediately know you’re talking to themWhy your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launchThis episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.🔥 Join me around the campfire at https://kimkiel.com/copycampQuestions about Copy Camp or the Joy of Copy Club? Hit me up!Facebook: www.facebook.com/KimKielCopyInstagram: www.instagram.com/kim_kiel_copyLinkedIn: www.linkedin.com/in/kimkielVoxer: kimkielcopyText me a question or comment!