7 Marketing and copywriting trends to boost sales in 2025

Is the secret to growing your business actually going back to basics?With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations? In this episode, I’m sharing my personal experience with B-School, Marie Forleo’s renowned online business and marketing program, and why it was one of the best investments I ever made. I’ll walk you through the strategies that helped me build a thriving, flexible business and why getting back to marketing fundamentals—like email, content, and real human connection—can help you stand out in today’s unpredictable landscape.If you’re a Gen X woman looking for structure, clarity, and a supportive community to help you grow your business, this episode is for you. Plus, I’m revealing the exclusive bonuses I’ve created to help you implement what you learn and build a business that fits your lifestyle. Ready to find out if B-School is right for you? Hit play now!Topics We Cover in This Episode: Why “old-school” marketing strategies are making a major comebackThe biggest mistake I made before joining B-School—and how you can avoid itWhat makes B-School different from free business advice onlineThe one thing that will help you gain traction faster than anything elseGet your business and marketing fundamentals dialed in. To register for the free Business Bootcamp and find out about my bonus suite for Gen X business owners, visit kimkiel.com/bschool.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about the bootcamp, B-School and the EXTRA SPECIAL ways I’ll support you as you go through the program: www.kimkiel.com/bschoolEpisode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-marketEpisode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xerEpisode 128 - 7 Marketing and copywriting trends to boost sales in 2025: https://www.kimkiel.com/podcast-1/7-marketing-and-copywriting-trends-to-boost-sales-in-2025 I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!Topics We Cover in This Episode: A 2-second way to show you’re a safe space for marginalized communitiesHow to leverage your marketing to amplify diverse voices (without overthinking it)Real examples of brands using their values to drive loyalty and salesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Claire Pelletreau’s podcast and her use of pronouns:https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731Check out the values statements in the footers of these websites:https://carrieroseman.com/https://www.simplifysimplify.me/View CoordCrew’s Value Statements on their About page:https://coordcrew.com/pages/aboutSee Brittney McBean’s values statement on her contact form:https://brittanymcbean.com/contact/Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content.Topics We Cover in This Episode: Why playing it humble might be sabotaging your authority (and what to do instead)The sneaky psychology behind expert recommendations that makes your audience trust you moreA brilliant networking hack that turns content creation into relationship-buildingWant to help shape my new monthly writing prompts offering? Take the quick survey at www.kimkiel.com/WritingSurvey, and while you're at it, check out today's featured experts: Rebecca Vigelius (rebeccavigelius.com), April Stroink (aprilstroink.ca), and Megan Sumrell (megansumrell.com) for game-changing support in sleep, money, and time management!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey: www.kimkiel.com/WritingSurveyCheck out some of the experts I shout out in this episode:Certified Stress & Sleep Coach, Rebecca Vigelius: https://www.rebeccavigelius.com/Money Coach, April Stroink: https://aprilstroink.ca/Time management & productivity expert for women, Megan Sumrell: https://www.megansumrell.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. We’ll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025. Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let’s dive in!Topics We Cover in This Episode: Why the traditional sales funnel might be holding you back, and what to do insteadThe unexpected marketing channel that's making a comebackWhy certain trendy marketing tactics might be damaging your brandShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbookExplore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business?I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising your rates to embracing "B-minus work," these resolutions are all about finding more ease, success, and joy in 2025. I'll show you why spending time setting intentions is valuable, even if you don't achieve them all, and how you can use these resolutions as a compass whenever you're feeling stuck or stagnant in your business journey. Plus, I'm getting real about my own resolution struggles and sharing a powerful self-forgiveness practice that helped me move past 2024's challenges.Topics We Cover in This Episode: Why taking yourself less seriously might be the key to bigger successThe "BAM" method that makes any goal more achievableA powerful self-forgiveness practice for letting go of past "failures"Find me on social or email me with any New Year's resolutions you'd add to your list!Show notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Want to set yourself up for an incredible 2025? Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you through a series of thoughtful questions that will help you celebrate your wins, acknowledge your challenges, and craft an intentional vision for the year ahead.Starting with a grounding meditation to help you get centered, I'll lead you through ten transformative questions that go beyond basic goal-setting. This episode is perfect for anyone looking to close out their year mindfully and step into 2025 with clarity, purpose, and a solid plan for their business messaging and copywriting needs!Topics We Cover in This Episode: A unique way to reverse engineer your copywriting needs based on your visionHow to tap into what I call "limitless abundance" to expand your business possibilitiesThe micro-step strategy that turns big, bold visions into actionable plansFeel free to go grab yourself a coffee or tea, your journal and your favourite pen. Light a candle and settle into a comfy spot. Pause this episode after each question, if you’d like, and give yourself the space to really think through these questions and your answers. Enjoy!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Book an intro & strategy call to share your goals and identify steps to get there: https://bookacallwithkim.as.me/introcallKara Lowentheil's podcast: https://schoolofnewfeministthought.com/podcasts/Jen Horvath & Heartlifted coaching: https://www.heartlifted.com/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.Topics We Cover in This Episode: The mysterious "golden formula" that transforms gravy-making from stressful to sublimeWhy imperfect, joy-filled content can be more powerful than constant teachingA secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)How sharing personal delights can revolutionize your audience engagementThe moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business Grab the Content Remix Strategy: www.kimkiel.com/remixGet the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898Get more tips and strategies in my newsletter: https://www.kimkiel.com/magneticJoin the Joy of Copy Club: https://www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out?In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From creating "greatest hits" collections to resharing past podcast episodes and exploring creative ways to repackage your best work, I'll walk you through practical techniques that can help you stay visible and valuable to your audience—even when you want to take a well-deserved break. Whether you're an entrepreneur, content creator, or business owner looking to maintain momentum without constant content creation, this episode is your ultimate guide to working smarter, not harder.Topics We Cover in This Episode: The secret Hollywood-inspired technique for recycling content without feeling repetitiveHow to transform a single piece of content into multiple formatsSneaky ways to leverage past presentations and guest appearancesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Get the Content Remix Strategy - Holiday Edition download: www.kimkiel.com/remixI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach. I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum. Topics We Cover in This Episode: The hidden reasons why your marketing might be falling flatHow to diagnose and overcome your copywriting bottlenecksA surprising technique for generating consistent marketing momentumWhy your current sales strategies might need a complete refreshShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Episode 122: 8.5 Things I’m grateful for in 2024: https://www.kimkiel.com/podcast-1/8-things-im-grateful-for-in-2024 Check out the Joy of Copy Club: www.kimkiel.com/copyclubLook at some of my services: www.kimkiel.com/servicesBook an intro call to see which copy service is a best fit for your business: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How do you find joy and gratitude during challenging business years? I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty.From celebrating my incredible family and rediscovering the magic of reading to appreciating in-person events and my supportive clients, I open up about the things that have kept me grounded and inspired. This episode is about resilience, gratitude, and finding light even when professional challenges threaten to overshadow personal growth.Topics We Cover in This Episode: How I’ve been tapping into fiction as a source of unexpected joyWhy community matters more than revenue numbersWhy gratitude isn't just a practice, but a strategic mindsetThe hidden gifts within professional setbacksHow personal connections can fuel professional resilienceThe unexpected benefits of vulnerability in business storytellingIf you've enjoyed this podcast in 2024, I'd be grateful if you would leave a 5-star rating and review in the podcast app.Please share the things YOU'RE grateful for with me - find me on social or shoot me an email [email protected] notes are always available at https://www.kimkiel.com/podcast!!I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!