The Great Rebrand of Everything

This week on Unscriptify, we’re unpacking The Great Rebrand of Everything: how war becomes “stabilization,” layoffs become “rightsizing,” surveillance becomes “personalization,” and somehow we’re all expected to nod politely. From New Coke to Samsung’s quality reboot to the darker side of legacy branding, we break down when rebranding is real change and when it’s just accountability dodging with a nicer font.

Hey, it's your co-host Luka here. As great Tony Stark said: "Part of the journey is the end" so thank you for every episode you've listened to up to now; I really appreciate it. Unscriptify Podcast will continue, so stayed tuned, and I'll see you around. Cheers!

Debates like Messi or Ronaldo, whether LeBron or Kobe will catch up to Jordan, and if 2021 is the greatest season of F1 marked our generation's sports experience, but it is always the ultimate question in almost every discipline of who is the GOAT. In this episode, we discussed how greatness is "measured", undoubted generational bias, whether individual achievements matter in team sports, and similar topics. Enjoy!

Essential for free expression and healthy democracy, the right to privacy and anonymity protects individuals from arbitrary interference, surveillance, and forced disclosure of identity. In this episode, we discussed how our attitude towards privacy changed in Digital Age, "costliness" of remaining private today, why Hamilton wrote in the Federalist Papers under a pseudonym, and more. Enjoy!

At this moment Meta, Alphabet, Amazon, Apple, Microsoft, and a handful of other tech companies rule the marketplace in the physical and digital worlds, hosting your e-mail address, your social media accounts, calendars and photos and providing you with phones, laptops, and other products. How did this come to be? What is the ceiling for Big Tech? Is data really the currency of the 21st century? We talked about this and more; enjoy!

July 20th is one of the monumental dates in human history; Man walked on the moon for the first time with over 600 million people watching the moment live. We spoke about the influence of the legendary mission today mainly through upcoming Artemis IV effort, cultural and scientific breakthroughs it started off, next frontier for humanity and similar. Enjoy!

We are back! Season 7 starts off with us talking about one of the more positive happenings in the world or in this case a bit out of it; the Artemis II mission. We spoke about the success of mission, how "space craze" feeling started running again with prospects of future missions, how geopolitics might influence space exploration further and if Artemis IV could be "Apollo 11" of our generation. Enjoy!

Almost 5 years ago, we made an episode on then new project of newly named company we knew as Facebook, Metaverse. In this season's finale we look back on the grim predictions we made about the possible impact of it and just how wrong we were given the multi billion dollar failure it came to be while reflecting on impact VR made in gaming industry. Enjoy and see you in season 7!

One of the most important figures in the US history, face of the 100 dollar bill and a true uomo universale. Yes, we talked about Benjamin Franklin, his legacy in politics, science and entrepreneurship as well his autobiography and many contributions to the intellectual growth of the United States. Enjoy!

The concept that originated from the Renaissance humanism, uomo universale describes the potential for individuals to excel in multiple fields of knowledge and skills, reflecting the belief in the importance of human capabilities and education. We spoke about this concept in era of "specialization" that we live in, how modern polymaths differ from figures like Da Vinci and Alberti and joy of achievement. Enjoy!