
Personal Branding inside a Global Company with Henkel's Corporate Influencer-Lauren Gesing
What does corporate visibility really mean inside a global organisation—and why is it still so uncomfortable for so many professionals in Germany?
In this episode, we speak with Lauren Gesing, winner of the Rising Star of the Corporate Influencer Awards 2026, about what it truly takes to move from being excellent at your job to being visible for your expertise. Drawing on her experience at Henkel, Lauren breaks down the myths around corporate visibility, personal branding, and self‑promotion in a traditionally modest corporate culture.
We explore the unspoken taboos of self‑promotion in corporate Germany, the fear of being judged by colleagues, that often comes with putting yourself out there. Lauren also shares how she draws the line between her personal brand and Henkel’s corporate brand, how corporate influencer marketing fits into broader communications strategy, and what freedom—and responsibility—comes with having a public voice.
From approvals and guidelines to turning deep technical expertise into compelling content, this conversation offers a grounded, honest look at visibility, credibility, and authenticity inside large organisations.
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