EP387: Broke, Bruised, and BACK! – Alex Walker’s No-Excuses Return to the Top
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Welcome to Part 1 of a two-part series where I’m joined by Alex Walker—a Torquay-based haircutting specialist, educator and the founder of AW Hair and Alex Walker Education. We recorded this episode inside Alex’s purpose-built education studio in Torquay, Devon (UK)—a dedicated space away from the salon where hairdressers can learn through in-person sessions, small groups, and online education, while staying connected to real, commercial salon work.
Alex’s journey began at 17, when he fell into hairdressing almost by accident. What started as a job became a craft. He went all-in on haircutting—especially short hair—with a mission to raise standards and help hairdressers understand the why behind what they do.
We dig into the realities of ambition, rapid growth, and salon ownership—and the moment everything changed. After his businesses went into liquidation, Alex was left asking: “I haven’t got five days’ worth of clients… what am I gonna do now?”
This is a powerful conversation on resilience, rebuilding, and staying commercially relevant.
Chapters:
11:11: The Journey of Self-Belief
21:27: Transitioning from Hairdresser to Salon Owner
22:54: The Hard Lessons of Business
27:55: The Shift to Education
32:34: Financial Insights and Stability
38:30: Balancing Family and Career Dreams
Resources from todays episode:
Join the waitlist for Spotd HERE
Follow Spotd on Instagram @getspotdapp
Alex Walker Salon CLICK HERE
Connect with Alex on Instagram @alexwalkereducation
Alex Walker online haircutting education HERE
For everything else Alex Walker CLICK HERE
View our video podcast with Alex Walker on YouTube @howtocutit
Connect with How To Cut It on Instagram @howtocutit
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