Diedre Parrish

When Deidre Parish stepped into the role of superintendent of Amarillo ISD, she inherited responsibility for one of the largest organizations in the Texas Panhandle—serving nearly 30,000 students and leading thousands of employees across the district. But for Deidre, leadership starts with listening. In this episode of Hey Amarillo, Deidre shares her approach to guiding Amarillo ISD through a rapidly changing educational landscape. We talk about the opportunities and challenges that technology brings into the classroom, the realities facing today's students, and why schools need to do a better job telling the success stories that often go unnoticed. Thoughtful, passionate, and deeply committed to public education, Deidre offers an inside look at what it means to lead a school district and prepare students for the future.

John Marmaduke spent decades building one of America's most recognizable entertainment retailers. As President and CEO of Hastings Entertainment, he transformed a small collection of struggling stores into a nationwide chain that became a destination for books, movies, music, and more. In this conversation, John reflects on the rise of Hastings, the dramatic changes that reshaped the music and entertainment industries, and the business principles that guided his leadership along the way. His approach to running successful companies is surprisingly straightforward, grounded in understanding people, managing finances wisely, and focusing on fundamentals. Along the way, John shares stories from a remarkable career that brought him into contact with everyone from Sam Walton to Michael Jackson to Brooks & Dunn. Part walk down memory lane to a world of CDs, video rentals, and bookstore browsing, and part masterclass in business, leadership, and entrepreneurship, this conversation offers valuable lessons for anyone interested in how great companies are built—and how industries evolve.

Kari Bachman, Senior Services Director at the Warford Activity Center, has spent her career helping people thrive. From serving in the Peace Corps to leading camps and nonprofit organizations across the country, her work has always centered on building connections, strengthening communities, and supporting those who need it most. Today, that mission continues through her leadership at Warford, where she and her team are creating opportunities for Amarillo's older adults to stay engaged, connected, and supported. Kari shares how Warford partners with organizations, volunteers, and neighbors across the community to ensure seniors feel valued and cared for, while honoring the dignity and wisdom that come with aging. In this conversation, we explore what it means to age with dignity, why communities should prioritize caring for older adults, and the lessons we can learn when we take the time to listen to those who have spent decades building the world around us.

Few people get a closer look at a community than a police officer. Over the course of his career with the Amarillo Police Department, Matt Adams has served in roles that have taken him into nearly every corner of the city—from patrol and school resource officer assignments at local campuses to the juvenile gang unit, and now moving into homicide investigations. Each position has offered a different window into the challenges, struggles, and resilience of the people who call Amarillo home. In this episode of Hey Amarillo, Matt shares what he's learned from years spent meeting people on some of the best—and worst—days of their lives. We talk about how public perceptions of law enforcement have changed, the realities officers face today, the challenges confronting our community, and the lessons he's learned about grace, empathy, and human nature along the way. It's an honest conversation about policing, but it's also a conversation about people. Matt's perspective is thoughtful, grounded, and surprisingly hopeful—and it's a reminder that understanding often begins with grace.

Daniel Rosenbach and his family are restoring Amarillo's historic helium plant and transforming it into a new community gathering place. In this conversation, we explore the fascinating history behind Amarillo becoming the "Helium Capital of the World," including the plant's role in wartime efforts and its decades of operation before being decommissioned. We also talk about the challenge of preserving the history and character of a place while bringing it back to life for a new generation.

Amber Asher is a neuroscientist focused on brain health and aging, but the work she's doing extends far beyond research. Alongside her mother—a longtime nursing home nurse—Amber is helping communities have more honest, informed conversations about dementia, Alzheimer's, and the mental health challenges that often come with aging. Together, they're combining science, lived experience, and practical care to make difficult topics feel more approachable and less isolating for families. It's a thoughtful conversation about caregiving, compassion, and the importance of understanding the people we love as they age.

Ricky Treon is the director of publishing at Blue Handle Publishing—one of Amarillo's own small, independent publishing houses. Ricky's path into publishing isn't a straight line. He came up in the newspaper world, witnessing firsthand the rapid shifts and challenges that reshaped the industry. From there, he moved into writing, explored acting, and ultimately found himself helping bring other people's stories to life. In this conversation, we talk about what it actually takes to move a story from your head onto a bookshelf, the evolving media landscape, and what it means to commit to small business in an economy dominated by large-scale corporations. It's also a reminder that meaningful, creative work is happening right here in Amarillo—and that there's still space for independent voices to be heard. If you've ever thought about writing a book, starting something of your own, or just wondered how creative industries are changing, this one's worth your time.

In this episode of Hey Amarillo, we sit down with Paige Nester, the owner of Creek House Honey Farm—a place that's so much more than its name suggests. What started as an apiary has grown into a full experience: a farm, café, event venue, shop, and home to everything from handcrafted mead to skincare products. Paige is thoughtful, sharp, and genuinely funny, and our conversation follows the path of how she built something so multifaceted—and how it continues to evolve. We talk about the story behind that long name (it means more than you'd think), the unexpected and fascinating history of the land they're on, and what it really looks like to grow a business that's both rooted and constantly changing. And of course, we talk about bees—their importance, the benefits they bring, and the very real challenges of working with them.

This week on Hey Amarillo, I sit down with Jamelle Conner, president of Amarillo College. We talk about her upbringing in Florida and the path that eventually brought her to Amarillo, along with what it's really like to lead one of the most important institutions in our community. Jamelle is sharp, thoughtful, and deeply focused on the work that still needs to be done—both for students and for Amarillo as a whole. It's a conversation about leadership, purpose, and showing up for a community in meaningful ways.

Episode Description Jody Holland has spent his career studying people—how we think, how we change, and what actually makes that change possible. As an executive coach, he works with leaders and teams to improve the way they show up and work together. But this conversation goes beyond titles and into something more practical: the patterns we all fall into, the psychology behind them, and the tools that can help us better understand ourselves and the people around us. We talk about what gets in the way of change, what makes it stick, and how small shifts in awareness can lead to something bigger over time. Jody brings both depth and humor to the conversation, making complex ideas feel accessible and immediately applicable. It's a thoughtful, engaging conversation filled with insights you'll likely find yourself coming back to.