Escaping the Cult

Normally, removing "friction" from our marketing processes is wise and highly effective. But not always...

Think of "ad nauseum" not so much as a latin term describing something happening to a sickening extent... as the simplest of marketing strategies.

A lot of the received wisdom is a fantasy. A picture of the world as you would like it to be. Not the world how it is.

True story.

Some sales wisdom. From a waffle house.

Clearly, with a postcard, your space is very limited, but what's interesting is how often these three essentials are missed, regardless of format...

No-one much likes getting customer complaints, but there's a right way to deal with them. Next time you get one, use the L.E.A.R.N. formula to resolve it...

Money is a medium for life, says Olivia Stefanino, creator of the 'Money Types' emotional profiling system - and when we understand our emotional relationship with money, everything else in life suddenly starts to make sense too. Olivia's system identifies SIX distinct "Money Types" - and when you know your own dominant Money Type, you'll find you have the new awareness to have more, keep more and give more, too. Discover the six "Money Types" and start to identify yours in the brand new Growth Moves podcast with Olivia, including: How your Money Type can sabotage your relationship with money The 9 ‘money stories’ and how telling them to ourselves keeps us trapped  Why we are the Money Type we are - and how to change out of damaging patterns How to spot problems caused by your Type - and practical steps you can take to ‘manage’ it Why certain occupations - like business owner - will tend to attract certain Types Possible cultural dimensions to Money Types Should we try and recognise the Type of our individual clients? How could doing so help us? A few ‘tells’ that might give away someone else's Money Type And much more - this was a great interview - listen in now... or read the transcript below.

Ever feel you've done the 'hard work' of getting in front of a potential client... only for things to fall apart when it comes to discussion of price? This episode of the Growth Moves podcast will help you... AND you can get Rob's FREE report with the two golden rules of price objections here: https://www.robtyson.net/price

Ever spent days, weeks, months setting up a complex ‘sales funnel’ that flopped, but you aren't quite sure why? This episode is for you...