Ep. 172: [CLIENT SERIES] 2x-ing her rates, enrolling celebrity clients, & working LESS w/ Emily Ersher

Welcome back to the Client Case Study Series (aka my most downloaded collection of episodes)!Today I’m talking to Emily Ersher, who is the CPA and business strategist behind The Creative CPA, a practice dedicated to supporting creative and wellness founders across the US. Her human-first approach to taxes and advising demystifies complex strategies and leaves her clients feeling empowered, clear, and truly seen.What’s Covered:Meet Emily & where she started (relying on referrals, undercharging-overdelivering cycle, misaligned clients, inconsistent income from 1-off packages)Emily’s biggest wins (2x-ing her rates, 2x-ing her client roster, creating recurring revenue, enrolling ideal clients (including celebrities/influencers!), getting her time/energy back each week, hosting events & shining online)The biggest strategic shifts (long-term packages, premium positioning around her it-factor, strong client boundaries, streamlined business processes) The biggest mindset shifts (believing people want what she’s got, building conviction in the multiple ROI’s her clients get, simplicity is queen)How following her gut to invest BIG into herself paid off for Emily & the power of 1:1 coachingWho Emily works withThe biggest mistakes small business owners are making from Emily’s POVQuick tips for early-stage vs. scaling entrepreneursEmily’s closing message about community & receiving support for female founders –Connect with Emily:Get a FREE 30-min Year End Planning Call ($175 value). ***Available to the first 15 listeners who sign up on the waitlist & put Lead Her in the “how did you hear about us?” box. Get on her waitlist Follow her on IG–Connect with Kristen: ⁠⁠⁠Schedule your Booked Out Business Blueprint Call⁠⁠⁠⁠⁠⁠⁠Attraction by Design Method⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get on my email list (free)⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on IG (@iamkristenlynch)

🤔 Have you noticed that some coaches & healers are doubling or tripling their businesses in 2025?🤔 While others are lowering their rates or even quitting their career altogether? 🤔 Or, how some seem to make sales wherever they go (yes, I sign clients at pilates classes & farmers markets, LOL)🤔 While others are stuck & stressing, waiting for a referral, viral post, or random DM inquiry? In this episode, I’m talking about what separates the businesses that continue to grow (despite the highly volatile economy, political landscape, online space, coaching industry, etc.)...…from the ones who crumble in the face of uncertainty or change. I’m revealing the amateur mistakes that keep your revenue on a rollercoaster. As well as the timeless principles that will keep people investing into your programs & services month after month, year after year. 🔥🔥 If you're ready to become the coach who makes money in any environment (instead of external circumstances making or breaking your business) this is for you. ✨ P.S. Ready to build your own predictable client attraction SYSTEM, so you can end 2025 celebrating your highest revenue year yet?I’ve opened slots on my calendar for free Booked Out Business Blueprint calls, where we’ll map out YOUR unique path to consistent $5K-$10K months & see how working together 1:1 can get you there faster. ☎️ DM me "BLUEPRINT" on IG or click the direct link below! LINKS:⁠⁠⁠Schedule your Booked Out Business Blueprint Call⁠⁠⁠⁠⁠Attraction by Design Method (6 month private coaching)⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠Get on my email list (free)⁠⁠⁠⁠⁠⁠⁠Follow me on IG (@iamkristenlynch)

Can we talk about how tiring & destabilizing it is to go from celebrating a string of referrals…followed by a 3-month dry spell?Or, showing up to networking events & posting endless IG content…only to land another “biz bestie” (or an occasional inquiry if you’re lucky)? I know you’re ready for PREDICTABILITY. 👏 And, I promise, there’s a better way to run your business. So, in this episode, I'm breaking down ⬇️     •    3 mistakes coaches & service providers make when trying to create a full time, consistent income     •    How to build a diversified client attraction strategy that works    •    Why $5k-$10k months start in your mindsetIf you're ready to stop HOPING for sales and start CREATING them, this is a must-listen. 💸 And if you’re ready to build your own predictable client attraction system, let’s chat about working together 1:1 in The Attraction by Design Method (my 6 month marketing & mindset program).Space is highly limited, but I’ve got a spot warmed up just for you. ;)🚀 DM me "CLIENT SYSTEM" on Insta!LINKS:⁠⁠Get on my email list (free)⁠⁠⁠Attraction by Design Method (6 month private coaching)⁠⁠Schedule your Booked Out Business Blueprint Call⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠Follow me on IG (@iamkristenlynch)

I see you, love.Taking calls, doing client work, posting content, responding to DMs, improving your website or backend……PLUS, thinking about your business & “why it’s not working” 24/7 (over the weekend, in the shower, in the middle of yoga, you name it). You’re working 9-9 hours and STILL not matching your 9-5 salary (grrr).In this episode, I’m revealing the biggest time / money / energy leaks I see for coaches & service providers:-Content creation-Offer suite structure -Client deliveryLet’s talk about what it looks like to create more income AND deliver amazing results for your clients with simplicity, spaciousness, & ease. Hit play & let's go!LINKS:⁠Get on my email list (free)⁠Attraction by Design Method (6 month private coaching)Schedule your Booked Out Business Blueprint Call⁠Client testimonial playlist⁠⁠Follow me on IG (@iamkristenlynch)

Your single sessions & 1 month offers sell.Clearly people want to work with you & your marketing is resonating. But your 3 or 6 month packages?You hear crickets or “I’ll think about it.” We both know you didn’t start this business or get a fancy certification to only give people quick wins.You have so much more to share (you’re barely scratching the surface of your expertise).And more than that? You deserve a stable business (not starting every month at $0).Let’s get you off the “feast or famine” business cycle & attracting the RIGHT clients (excited to invest into your long term packages).And BTW - if you’re ready to build a client attraction METHOD, so you can get booked out & hit consistent $5k-$10k months by design (not by chance), DM me on Insta & let’s chat about growing your business together this season in my 6 month 1:1 program. --LINKS:Get on my email list (free)1:1 coaching program Book your free discovery callClient testimonial playlistFollow me on IG @iamkristenlynch

Welcome back to the Client Case Study Series! This has been a fan favorite since it begun…so get excited for today’s episode. I’m joined by Katie Rose Brunner, who is a somatic coach, multidisciplinary artist, and tea ceremonialist who helps sensitive creatives reconnect with their inner world and bring their truest expression forward. Through a unique blend of somatic work, creative exploration, and the gentle wisdom of living tea, Katie guides heart-centered leaders to move through resistance, deepen their self-trust, and create from a place of embodiment and presence. What’s Covered:Meet Katie & where she started (large IG platform yet not signing clients, had coaching certs but unsure how to structure an offering, deep resistance to selling online) Katie’s biggest wins (>80% turnout rate to her first live masterclass, attracting ideal clients into her signature group program, getting raving reviews for her tea ceremonies, & going viral on IG by sharing authentically) The biggest mindset shifts (adopting a “selling is serving” perspective, holding a long game vision, & building lasting skills vs. chasing hacks)The biggest strategic shifts (diversifying her marketing platforms, repositioning her IG, & selling her program before creating the module material)Katie’s experience investing into herself & the essential mindset she cultivated to guarantee walking away with valueThe biggest obstacles the artists face, from Katie's POVHow Katie takes a different approach entirely from the common advice for artists to “push through the fear & keep grinding” A simple practice to move through resistance in the creative process How Katie has found her stride as a multipassionate & her advice for othersWhat’s next for Katie & where to find her –Katie’s Links:Website: katierosebrunner.comInstagram: instagram.com/tippytoes_flowsEmail list: https://katierosebrunner.myflodesk.com/workshop-opt-inTea Mentorship Waitlist: https://katierosebrunner.myflodesk.com/tea-mentorshipCreative Alchemy Waitlist: https://katierosebrunner.myflodesk.com/creative-alchemy--Kristen’s Links:+Grab the ⁠Sold Out Offer Masterclass⁠⁠ (free instant access!)+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 coaching info page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your free discovery call⁠⁠⁠⁠⁠⁠⁠⁠⁠+Follow me on IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@iamkristenlynch⁠⁠⁠⁠⁠⁠⁠⁠⁠

Let’s geek out a bit this week.If you don’t know, I have a business degree & background in marketing (yes, I’m a total nerd). I want to share with you some “ninja hacks” to take your marketing to the next level this year. Why?So more people can know you, like you, trust you, & ultimately buy from you.  This is an episode you can implement on TODAY. Get ready! --LINKS:+Get on my email list (free)+⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 coaching info page⁠⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your free discovery call⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠⁠+ Follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠@iamkristenlynch⁠

***Book your FREE Strategy Session⁠⁠ ($250 value). All you have to do in exchange is answer some market research q’s at the beginning of the call. Woop woop! ****--Every entrepreneur dreams about working with high ticket buyers.The ones who are resourced to invest, ready to do the work, & a pleasure to support.But few people understand how these clients think & how to speak their language online. One thing is for sure, it’s NOT about using fear tactics to sell or pumping out MORE content. It IS about elevating your beliefs & fine tuning your marketing.In this episode, I’m covering 3 specific areas to address. Let’s get into it!P.S. For the season, this podcast will be shifting to a biweekly schedule. Get ready for new, juicy episodes every other Wednesday!--LINKS:+⁠⁠⁠⁠⁠⁠Sold Out Offer Masterclass⁠⁠⁠⁠⁠⁠⁠⁠ (free instant access!)+⁠⁠⁠⁠⁠⁠⁠⁠1:1 coaching info page⁠⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your free discovery call⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠⁠+ Follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠@iamkristenlynch⁠

*****Book your FREE Strategy Session ($250 value). All you have to do in exchange is answer some market research q’s. Listen until the end to get full deets on this rare opportunity!*****–Let’s talk about some of the things you might be unknowingly doing that could close you off from signing clients……PLUS what to do instead.These are such simple tweaks that you can apply right after watching to go out & sign your next client STAT.--LINKS:+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your free discovery call⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠Sold Out Offer Masterclass⁠⁠⁠⁠⁠⁠⁠ (free instant access!)+⁠⁠⁠⁠⁠⁠⁠1:1 coaching info page⁠⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠⁠+ Follow me on IG⁠⁠⁠⁠⁠⁠⁠@iamkristenlynch⁠

This topic has been brewing for a MINUTE.Over the years, I’ve figured out a process for sales calls that’s both effective & ethical.As a result, both my clients & I have HIGH conversion rates (compared to industry standards). Today I want to reveal some of the pillars of my method. Take what you learn today to go out there & start hearing “YES” more often. -No more getting ghosted after hearing “I’m gonna think about it.” -No more calls that turn into free sessions (& nothing more). -No more feeling awkward or sleazy. -No more spending your precious time connecting with people who aren’t serious or a perfect fit. --LINKS:+⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your free discovery call⁠⁠⁠⁠+⁠⁠⁠⁠Sold Out Offer Masterclass⁠⁠⁠⁠⁠⁠ (free instant access!)+⁠⁠⁠⁠⁠⁠1:1 coaching info page⁠⁠⁠⁠⁠⁠+⁠⁠⁠⁠⁠⁠Client testimonial playlist⁠⁠⁠⁠⁠⁠+ Follow me on IG⁠⁠⁠⁠⁠⁠@iamkristenlynch⁠