The Fine Line Between Clever Marketing and Flat-Out Trickery

Więcej odcinków z kanału "Future Firm Accounting Podcast"

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  Why Fully Cloud Firms Work Less and Earn More, At Least Based on This Poll

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  A poll of 150 firm owners revealed a clear gap between fully cloud, partially cloud, and not cloud firms — in hours worked and profit margins.
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  Stop Pricing From a Spreadsheet (Do This Instead)

  16.04.2026

  10:36

  A pricing formula can tell you what a service costs to deliver. What it can't tell you is what a client is actually willing to pay.
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  The Fine Line Between Clever Marketing and Flat-Out Trickery

  13.04.2026

  11:23

  Bold marketing can work — but not all of it earns attention the right way. There's a version of standing out that could actually be costing you trust.
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  How to Find a New Team Member Fast (When You Need One Yesterday)

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  Speed and quality don't have to be mutually exclusive when hiring. The right approach can make a real difference in how this plays out.
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  The One Thing Missing From Your Firm's Marketing

  6.04.2026

  10:40

  Your marketing might be accurate — but is it effective? Many firm owners are stuck at level one without knowing it.
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  What's a Good Profit Margin for Your Firm? (The Honest Answer)

  2.04.2026

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  A 40% profit margin might look great on paper. But depending on what it's costing you to generate it, the reality could be very different.
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  The Tax Advisor Who Made Me Use ChatGPT Instead

  30.03.2026

  10:05

  What happens when a client finds AI more helpful than the advisor they're paying? I recently found out firsthand — and it wasn't a good sign.
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  How Being Yourself Beats Any Marketing Strategy (With Real Examples)

  26.03.2026

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  Does your marketing actually sound like you — or could it have been written by anyone? It might be worth taking an honest look.
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  How I Moved My Team From AI Optional to AI Required

  23.03.2026

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  Have you had an honest conversation with your team about AI yet? It might be more overdue than you think.
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  Add This One Feature to Every Package in Your Firm

  19.03.2026

  9:59

  Your firm already does something clients would pay more for. They just don't know it yet.