GEO: The New Frontier of Brand Visibility in the AI Era

On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics, for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity. Zachary brings over 20 years of expertise in business development and revenue growth, with a sharp focus on tech innovation and performance enablement. At Behamics, a leader in behavior-based AI, he’s helping shape how brands leverage emerging technologies to stay competitive in today’s searchless, AI-first world. Tune in to learn how GEO works, why it matters now, and what actionable steps your brand can take to stay ahead of the curve.

In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI, emphasized that while AI tools like ChatGPT and Perplexity can be powerful assistants for ideation, keyword refinement, research, and editing, they are not replacements for human creativity and judgment. She highlighted the importance of marketers maintaining control over the narrative to ensure content remains real and relevant, especially in an era where authenticity drives engagement and trust. Our conversation offered best practices for blending AI capabilities with human insight—stressing experimentation without overwhelm, careful tool selection based on strengths, and always applying the human touch to ensure clarity, logic, and emotional resonance, especially when content is intended to support lead generation and drive business outcomes.

Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and marketing teams to communicate effectively with C-suite executives and profit center leaders. We discuss the concept of Sales with an Edge™, the importance of tailoring value propositions to resonate with top decision-makers, and how tech companies can use informed financial analysis to uncover opportunities while steering clear of dead ends. As Dennis emphasizes, Change your Arguments, you will Change your Audience – CA2™. By making ‘C’ suite arguments, your conversations can elevate to include C-suite executives and even Board members, driving deeper engagement and business growth. Tune in for practical insights on transforming your sales approach.

Testing a short podcast on Website Lead Generation. Tools: 1. My Custom GPT: AI Podcast Show   2. Script to Google Notebook LM which makes podcasts out of content 3.  Wave to MP3 converter 4. Upload to Podbean

    Ready to supercharge your lead generation?  In this episode, Paul reveals how AI-powered lead generation can deliver more leads, better leads, and faster leads.. From AI-driven lead magnets to personalized sales coaching and smarter objection handling, Paul shares actionable insights and practical strategies to optimize your funnel. Discover how his custom solutions, like GainForge, are transforming the way businesses attract and convert leads. If you're looking to scale your business and stay ahead, subscribe now and learn how to get results that are truly more, better, and faster!

I'm excited to announce a new episode of my podcast, featuring Matt Ratliff from FunnelTechie, where we dive into the crucial topic of optimizing email deliverability in cold email marketing. Matt Ratliff is a seasoned email deliverability expert who has been helping six and seven-figure clients around the world ensure their emails reach the intended inboxes. With over 20 years of experience in network engineering and extensive expertise in digital marketing, Matt combines technical knowledge with marketing strategies to troubleshoot, automate, and optimize email campaigns, allowing his clients to focus on business growth.   In this episode, we explore the key factors that influence email deliverability and discuss actionable strategies to improve it. Matt explains the importance of maintaining a clean email list, segmenting audiences, personalizing content, and regularly monitoring email performance metrics to ensure emails reach the inbox. We also delve into how optimizing email deliverability can significantly contribute to lead generation and increased revenue by enhancing engagement and conversion rates. Matt shares his approach to troubleshooting and resolving deliverability issues, emphasizing the importance of continuous monitoring and iterative improvements. We also cover essential email authentication protocols like SPF, DKIM, and DMARC, and their role in preventing spoofing and phishing attacks, thereby improving trust with email providers. Tune in to gain valuable insights from Matt Ratliff and learn how to enhance your email marketing efforts to drive better results for your business. Don't miss this opportunity to hear from an expert who truly understands the technical and strategic aspects of email deliverability.

In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM, a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting her passion for branding and brand marketing. She discusses her unique ability to identify competitive advantages in saturated markets and define compelling reasons for belief at the conceptual stages of a place’s existence. The conversation delves into the delicate balance between maintaining a strong brand identity and executing direct response or promotional campaigns. Amy emphasizes the importance of integrating branding with promotional messaging without diluting the brand’s core values. She provides examples of successful campaigns that achieved this balance, offering practical strategies for marketers. She explains the role of storytelling and creating memorable experiences in building strong brands. The episode concludes with Amy’s insights into current trends and future directions in hospitality branding, making it a valuable listen for professionals seeking to enhance their branding and marketing efforts in competitive environments.

In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm recipients, direct mail stands out due to its tangibility, trustworthiness, and higher response rates. He highlights that direct mail's decline in popularity is largely due to the rise of digital ads, but it remains a powerful tool, especially when integrated with digital strategies. Key elements for a successful direct mail campaign include targeting the right audience, offering compelling incentives, and ensuring proper campaign pacing.  It's a lively conversation on direct mail, and answering the question. Did it Work?

Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more digital-like capabilities with traditional formats. What You'll Learn: Understanding Traditional vs. Digital Metrics: Gain insights into how traditional TV metrics operate and why they might fall short in today's data-driven marketing world. We compare these with the precise and actionable metrics provided by digital platforms. Exploring Advanced Tracking Technologies: Learn about the sophisticated tracking technologies that Connected TV (CTV) and Over-The-Top (OTT) platforms offer. Discover how these technologies allow advertisers to track viewer engagement in detail, providing a clearer picture of an ad’s effectiveness. Navigating the Challenges for Mid-Sized Businesses: Understand the unique challenges that moderately sized businesses face when considering TV advertising. We discuss the perceived risks, the importance of measurable ROI, and the need for actionable data in decision-making processes. Introducing GainForge: Get acquainted with GainForge, a revolutionary solution from NuSpark Media Group. This tool is designed to address the traditional challenges of TV advertising by offering enhanced measurement capabilities, ensuring that businesses can engage with TV advertising confidently and effectively. The Role of Personalized Content: Delve into how personalized educational content and strategic lead generation can transform TV advertising into a potent tool for business growth. Who Should Listen: CEOs and Business Leaders: Understand the broader impacts of advertising strategies on your business. Marketing Professionals: Discover innovative methods and technologies reshaping ad measurement. Media Buyers and Planners: Gain insights into more efficient and effective ad placement strategies. Entrepreneurs and Innovators: Learn how emerging technologies can be leveraged to enhance advertising outcomes. Join us on "Did It Work?" to demystify TV advertising measurement and embrace the future of marketing. Whether you're looking to refine your existing strategies or explore new opportunities, this podcast will provide the knowledge and insights needed to make informed decisions that drive success.

Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize the way businesses attract and engage with potential customers. From increasing efficiency and precision in targeting to reshaping budget allocations and enhancing overall marketing strategies, this episode covers the pivotal role AI plays in modern lead generation. Whether you’re a marketing professional looking to upgrade your toolkit or a business leader eager to stay ahead of the curve, this discussion offers valuable insights and practical advice on integrating AI into your operations. Tune in to learn how AI is not just changing the game—it's making new rules