EEC 361: Turning Innovation into a Science, with Tony Ulwick

Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. What is Outcome - Driven Innovation and why did Tony decide to make it open-source? What did your career as an engineer teach you about running a business? What causes failure and how can you diminish the risk of failure? What metrics reduce failure and how does WSJ know immediat ely that IBM's product was a failure? Why don't more companies adopt this process? HBR 2002 and HBR 2016 promote this process. How do you help companies implement the innovation and what are some of the causes of failure? Tony Ulwick Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations — achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Publishe d in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. What are the 4 Ways to Grow from Leader to Legacy Builder? You've created a model called "LOVE". What is the process of this model? How do you help change leaders with a command and control approach? What was one of the biggest lessons you learned working in the C-Suite? What do you feel most corporate development programs get wrong and why?
 Mark Mears Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.
Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark has just released a new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Kelly Swanson is an award-winning storyteller, Hall of Fame Motivational Speaker, author of Who Hijacked My Fairy Tale, The Story Formula, and The Affirmation Journal for Positive Thinking. How did the power of the story change your life? What has been your career path? Why are you such an avid fan of storytelling in business? What are some of the outcomes that stories can produce? Why is it so important to have a why story? When you work with someone to improve their stories, how do you help them? Kelly Swanson Kelly Swanson is an award-winning storyteller, Hall of Fame Motivational Speaker, author of Who Hijacked My Fairy Tale, The Story Formula, and The Affirmation Journal for Positive Thinking, and is now starring in her one-woman show "Who Hijacked My Fairy Tale" in theaters all over the US. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Jeremy has a unique perspective on Coaching & Mentoring, by leveraging over 25 years of global C-Suite Leadership experience with the highest academic Coaching quali fi cations, most notably an MSc Master's Degree in Coaching & Mentoring gained from Newcastle University, UK. Describe how your own 25-year C-Suite Leadership experience has supported your transition to highly qualified practicing Executive Coach & Mentor. What specific areas of Coaching & Mentoring differentiate your approach from other Coaches? Why did you choose as your MSc Master's Degree Project "What are the views about HOW to evaluate Leadership Development Coaching?" What do you see as the biggest barriers to both Individuals & Organisations investing in Coaching & Mentoring? How would you approach the discussion and implementation of Coaching and Evaluation models in Organisations using your own bespoke approach? Jeremy Earnshaw Jeremy has a unique perspective on Coaching & Mentoring, by leveraging over 25 years of global C-Suite Leadership experience with the highest academic Coaching quali fi cations, most notably an MSc Master's Degree in Coaching & Mentoring gained from Newcastle University, UK. Jeremy focuses specifically on 'Coaching with Purpose', his own bespoke Coaching model which sets out Evaluation techniques for Organisations & Individuals, thus addressing a legacy opinion that Coaching interventions cannot be measured to demonstrate returns for Sponsors. Adopting a personally-created 'Progress Against Strategic Success' (P ASS) model of Evaluation, Jeremy uses the conclusions of his Master's Degree Research Project to inform his Coaching practice in engaging with Individuals & Organisations. His 12-month Project researched "How to evaluate Leadership Development Coaching", which delivered remarkable insight into how Stakeholders wished to see an impact of investment in Coaching. As an experienced C-Suite Executive, now with a portfolio of Non-Executive Directorships as well, his approach to Coaching & Mentoring is founded upon not just academic theory and models but on a real-life practical understanding of how Leaders & Organisations work. As a Coach, Jeremy addresses not just the more obvious gains of high performance in business but also works with coaches to help them manage all of the undoubted pains of career advancement and C-Suite Leadership. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Gary Frayter is a renowned Celebrity Brand & Social Media Consultant recognized for his expertise in elevating the digital presence of high-profile individuals and major brands. What are the key strate gies executives should adopt to elevate their personal and professional brands on social media? What common challenges do executives face when managing their public image online? How has social media transformed the way executives engage with people in their company? Given your background in managing celebrity brands, what lessons can corporate executives learn from celebrity branding? Gary Frayter Gary Frayter is a renowned Celebrity Brand & Social Media Consultant recognized for his expertise in elevating the digital presence of high-profile individuals and major brands. With a proven track record of managing social media for industry giants like Mike Tyson, Steven Crowder, Mark Sanchez, Brendan Schaub, and Gary Owen, Gary brings a wealth of experience and unique insights into the world of celebrity digital interactions. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Bettina Gordon-Wayne is an international journalist with 30 years of experience, a bestselling author, and a Certified Mental Strength Trainer. You shifted into being an expert in staying younger, for longer. What made the shift? Can you explain between the longevity of health and the mind/body connection? You’ve developed the "Younger With Age" protocol to help women turn back their biological clock. Can you explain what this protocol entails and the first steps our listeners can take to become younger? Bettina Gordon-Wayne Bettina Gordon-Wayne is an international journalist with 30 years of experience, a bestselling author, and a Certified Mental Strength Trainer. She became a first - time mother at 44 and, shortly after, faced a breast cancer diagnosis. Driven to live a healthy and vibrant life after cancer, Bettina dedicated over 4,000 hours to researching longevity, health, and mind-body connection. Bettina inspires a global audience through her motivating talks on "How to Get Younger With Age", podcast interviews, and her upcoming book, My Year of Getting Younger, where she shares her journey of turning back her biological clock. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Why do the most high-achieving leaders of the 21st century happen to be those who understand their own biology? Your host, Dr. Katrina Burrus, MCC, interviews Scott Halford and seeks an answer to this question. Halford’s book, Activate Your Brain, focuses on the unique value of willpower. Is it something you either have or you don’t? Is it a muscle that can be trained? How is willpower linked to impulse control? Is distraction a major stumbling block for many executives? How does one coach around it to overcome resistance? Scott Halford Scott Halford is a writer and long-time educator of businesspeople worldwide. He focuses on brain-based behavioral science, emotional intelligence, critical thinking, and influence. In 2014, Scott was inducted into the National Speakers Speaker Hall of Fame. He has been the “Brainy Business” columnist for Entrepreneur.com, and blogs for Huffington Post.  Scott is the author of Activate Your Brain (2015) a Wall Street Journal best-selling book, and Be a Shortcut – The Secret Fast-track to Business Success. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Nathalie Weister is a visionary Leadership Coach and seasoned Human Resources Executive with over 14 years of experience spearheading talent development across multiple countries, companies, and industries. How do you define a holistic approach to coaching? How do you drive both personal fulfillment and organizational success? How can leaders strike a balance between emotional intelligence and decisive leadership? Nathalie Weister Nathalie Weister is a visionary Leadership Coach and seasoned Human Resources Executive with over 14 years of experience spearheading talent development across multiple countries, companies, and industries. Her expertise lies in nurturing impactful leadership and propelling clients to unlock their intrinsic creativity and fulfillment. Nathalie crafts a transformative space, employing an integrated approach to strengthen leadership from the inside out, catalyzing curiosity, connection, and actionable, people-centric strategies. Fluent in English and Spanish, Nathalie's coaching transcends cultural boundaries, equipping executives with the tools to lead with confidence and influence. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Daniel Robosky is an experienced Operations Management Leader, Public Adjuster, and Speaker, specializing in helping veterans transition into leadership roles within the civilian and corporate sectors. How can military veterans leverage their unique skills and experiences to excel in executive leadership roles within civilian industries? How do you approach and help the veterans according to how many years they have been a veteran? Given that the corporate mission and the military mission is so different, how do the veterans adapt to the corporate mission of making money? What are some of the symptoms that veterans experience when they come back to the civilian world? How can companies implement strategies to help leaders develop resilience, avoid burnout, and thrive in high-pressure environments? Daniel Robosky Daniel Robosky is an experienced Operations Management Leader, Public Adjuster, and Speaker, specializing in helping veterans transition into leadership roles within the civilian and corporate sectors. Drawing from a decade-long military career and extensive consulting experience, Daniel empowers leaders to foster inclusivity, build high-performing teams, and develop resilient cultures. His focus on overcoming trauma, creating strategic frameworks, and aligning organizational goals has guided companies in achieving operational excellence and team cohesion. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Dominik Szot discusses the importance of AI for leaders, emphasizing its role as a database for leaders to ask powerful questions and simplify their jobs. What is the most important thing for leadership these days, with so much talk about AI? You mentioned Clean Coaching, Marshall Goldsmith's Stakeholder Centered Coaching and Solution Focused Coaching, Positive Psychology, and Nonviolent Communication. Define the different approaches you use and how do you bring these approaches to your coaching? Given your extensive knowledge of the different approaches and models, how do you help leaders? What attracted you to write for Forbes council and now you are the leader a group called Culture Architects? Dominik Szot Dominik Szot discusses the importance of AI for leaders, emphasizing its role as a database for leaders to ask powerful questions and simplify their jobs. Dominik highlights his coaching methods, including solution-focused coaching, stakeholder-centered coaching, clean coaching, positive psychology, and non-violent communication. Szot stresses the need for leaders to understand and address emotions like shame and guilt to build trust and psychological safety. He also underscores the generational differences in leadership, advocating for curiosity and openness towards younger generations. Szot's involvement with the Forbes Council aims to foster a community of leaders to create a stronger, more inclusive work environment. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.