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Your Google Shopping ads are live. The clicks are coming in. But no sales yet, and you're wondering if something's broken.
In this episode, I answer a question I got from two different members recently. One had 202 clicks and 8,000 impressions in their first week with no sales. The other had spent $330 on 430 clicks while Google kept telling them to spend $90 a day. Here's how I'd think about it, and what to actually do.
In this episode:
- Why a 10x return on ad spend is your real target, not how fast the first sale comes
- The math on high-ticket ads: why a $4,000 product can take up to $400 in ad spend to sell
- The 2.5% conversion rate benchmark, and why it only applies to targeted traffic
- How to use the search terms report (sorted by cost) to stop paying for clicks that will never buy
- Why most of your budget should go to your alpha campaign, and how to cut beta bids when it doesn't
- What our 100K Club members say about how long their first sale took (almost all said two to four weeks)
- How to compare your top product pages against competitors to find the reason shoppers are choosing them
- What to do once sales start: raise the budget, leave your bids alone, and split campaigns by brand
- Why you should build your remarketing audiences now to get ready for Q4
If you don't have a store yet, get the free training at dropshipwebinar.com. It shows exactly how we build these businesses.
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