Throwback: The Greatest Strategies for Exiting and Scaling E-Commerce Brands Revealed
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Adam Runquist (Adam Heist), an e-commerce entrepreneur who exited multiple Amazon brands. Adam shares insights from his five-week global travel adventure attending Amazon seller events, before diving into key strategies for e-commerce success: prioritizing product development, consistently A/B testing Amazon listings, and building external traffic sources. He also discusses personal productivity through his "three things" philosophy and recommends Michael Singer's The Untethered Soul for personal growth. The episode delivers actionable advice for sellers looking to scale their brands to eight figures and beyond.
Bullet Points:
- Experiences and lessons learned from exiting multiple e-commerce brands.
- New strategies for current e-commerce ventures, particularly in Amazon and cycling niches.
- Importance of product development and understanding the target audience.
- Techniques for Amazon listing optimization, including A/B testing and PPC strategies.
- The significance of driving external traffic to e-commerce listings.
- Insights from extensive travel related to Amazon seller events.
- Transitioning from corporate life to e-commerce entrepreneurship.
- The role of personal productivity philosophies in business success.
- Key takeaways for scaling e-commerce brands to eight figures and beyond.
- The impact of influential books on personal and professional growth.
Links and Mentions:
Tools and Websites
"Ecomm Breakthrough Consulting": "00:00:58"
"YouTube Channel: Adam Heist, FBA Masterclass": "00:02:04"
Actionable Takeaways
"Product Development": "00:05:11"
"Listing Optimization": "00:06:09"
"Driving External Traffic": "00:08:22"
Books
"The Untethered Soul by Michael Singer": "00:09:51"
Additional Notes
"Three Things Philosophy": "00:10:20"
Transcript:
Josh Hadley 00:00:00 Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Previous guests include Kevin King, Stephen Pope, and Roland Frazier. Today I'm speaking with Adam Runquist, aka Adam Heist, and we will be talking a lot about lessons learned from exiting multiple brands and the new strategies he's implementing with his new brands he's working on. This episode is brought to you by Econ Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Adam, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures really take a lot longer than it needed to. There were times where I really had a lot of self-doubt, or whether my brand could actually become a household brand name and actually survive, and also dealing with cashflow issues and trying to make sure that I had the financial acumen to manage the books and to grow the business.
Josh Hadley 00:00:58 So to our listeners, those of you who have hit similar plateaus and want to know the next steps to take your brand to the next level. Then go to E-com Breakthrough to learn more. That's ecom with two M's. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh at Ecom Breakthrough and plead your case as to why I should choose you and your brand to work with for this month's strategy session. And if you don't win this month, don't worry. You'll be entered to win for future months to come. Today I am super excited to introduce you all to Adam Runquist. Adam has spent nearly a decade in corporate life as a director for a fortune 300 energy company. This eventually led to the acquisition of a physical products brand, Goal Zero, a journey that inspired him to build and sell a number of his own Amazon centric Ecom brands. Adam now runs the YouTube channel Adam Heist, FBA Masterclass and numerous brands in the cycling niche.
Josh Hadley 00:02:04 So with that introduction, welcome to the show. Adam.
Adam Runquist 00:02:07 Josh, man, it's, it's good to be on here. Thanks for chasing me down and, and making this happen. Excited to chat with you, man.
Josh Hadley 00:02:12 Hey. Well, I'm appreciative of you joining the podcast here. I know we initially met at Kevin King's Billion Dollar seller summit. You were speaking there, and, as soon as I saw you talk, obviously, I've been following your YouTube channel for a while. And once I heard you, you talk. I was like, I got to get this guy's info, see if we can, twist his arm enough to get him onto the podcast. So thanks again for for coming on.
Adam Runquist 00:02:37 Yeah, man. Super grateful. We got to connect there, too. And, glad we got to parlay that into the chat today.
Josh Hadley 00:02:42 And you were. I guess you kind of just did a world tour over, what, a five week period, right? You went to seller sessions in London.
Josh Hadley 00:02:50 Billion dollar seller summit. Where where all did you go?
Adam Runquist 00:02:53 Yeah, it was interesting, man. So I did a ton of traveling kind of in my, in my college era, the typical kind of poor backpacker staying in hostels things. So I did that for I think a couple of months in my junior year of college and I've traveled, you know, here and there since then, primarily for business, you know, within the US and Canada for, for personal reasons. But, you know, I think a lot of why we do this is that we aren't encumbered by the typical schedule and asking our boss for PTO. And hey, I can only take one week because my, you know, employees are going to, you know, or people at my corporate job are going to get kind of where's Adam for for a week plus. So. So I took a step back. I'm like, you know, it's been a minute since I've done that. And it kind of happened to align with the the spring schedule.
Adam Runquist 00:03:31 There was a ton of events in the Amazon space in the spring. So I started off in in the UK at several sessions live. And then I had a in May, and then I had another speaking engagement in Estonia early June, which is kind of the other side of Europe. And then I had the capstone at Billion Dollar Seller Summit, where we met in Puerto Rico, and it really didn't make sense to fly. I'm in Utah, so it's quite a jaunt to to get to Europe from that side of the US. So I'm like, you know, why don't I just hunker down in Europe? And aside from those three venues, I kind of just let, let my inspiration take me where I wanted. So I ended up going to about 12 or 13 countries, four continents over five weeks. So it was, it was a gauntlet, but it was a super fun way to travel. And it kind of reinvigorated that, that travel bug in me. So it was super sweet. So, yeah, I spent some time in the UK, did a five day hike in Portugal.
Adam Runquist 00:04:21 my origins are Sweden, from my Swedish from my background. So I got to go to the motherland for the first time, which was cool. and then went to Morocco. So I hit Africa up briefly and then went to the Middle East, to check out Tel Aviv. There's a ton of people in the Amazon space in Israel, so got to kind of reconnect there and go to a buddy's wedding, went to Dubai and then and wrapped it up in Puerto Rico. So yeah, it was a whirlwind tour. Super, super fun and interesting experience.
Josh Hadley 00:04:47...
Więcej odcinków z kanału "Ecomm Breakthrough"
Nie przegap odcinka z kanału “Ecomm Breakthrough”! Subskrybuj bezpłatnie w aplikacji GetPodcast.
