How to use social media to grow your food brand!

In today's episode (138) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the founder of George's Bakery and author of the Sunday Times bestselling cookbook Rebel Bakes, George Hepher. We talk about how George started his business, how he pushed the boundaries to develop his own style and how to feel more comfortable on social media just being yourself. This episode will have you dreaming of tapping into your entrepreneurial spirit and making a mark on social media!Here's what else you can expect from today's episode...George introduces himself.George explains how he grew his large social media following.We chat about how George overcame self-doubt to start sharing his bakes online.George gives his best advice for growing a social media following.We talk about how to motivate yourself if you're not growing on social media.George explains how he got an incredible cookbook deal.George talks about what lead to his cookbook becoming a Sunday Times best selling book!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!George's book Rebel Bakes George's Instagram, TikTok, Facebook and websiteGeorge's favorite movie MoonlightCookbook photoshoot! Rebel Bakes. Read more about it in this blog post HERESee my Reel on how I prop style a cookbook HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (137) of the EAT, CAPTURE, SHARE podcast, I am answering all YOUR most frequently asked food photography and food styling questions. Here's exactly what you can expect from today's episode...I share the ins and outs of my food photography equipment and why I purchased my exact gear!I give my top tip for how to choose the right camera for you!I outline whether I would recommend using flash or continuous lighting and the answer may surprise you.I explain how I use natural light during winter time.I answer how my choice to use natural light has impacted the clients I get to work for!I outline exactly how to get into cookbook photography.I chat about how my book Creative Food Photography was pivotal on my food photography career trajectory.I explore how to manage a client’s request to attend a shoot at your home studio!I answer the question of whether I always have a clear vision of what I want to photograph or if I play it by ear!I chat about why I moodboard.I share how I learned food photography.I outline why attending a workshop completely changed EVERYTHING for me as a creative! LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Find out more about my online Foundation Food Photography and Food Styling Course HERE. Sign up now and get 15% off using code HOORAY15 at checkout! (offer ends Sunday June 2nd)Download my FREE home studio PDF guide HERERe-release: Thoughts on Instagram, Beth Kirby and mental health – ECS Podcast episode 84See some images I shot using artificial light in this blog post HEREMy portfolioHow to turn your passion for food into a career with Olia Hercules – ECS Podcast episode 14Find out more about my workshops HEREFind Creative Food Photography - The Playbook (E-Book) HEREFind the full show notes with some more links HEREFind my Instagram HERE 

In this week’s mini solo episode (136) of the EAT, CAPTURE, SHARE podcast, I am exploring whether it’s possible to ‘do it all’ in today’s social media era. I outline different working models to allow you to meet the demand for content creation whilst optimising your food photography or food blogging business. PLUS I outline what I’d focus on if I were starting out today! Here's exactly what you can expect from today's episode...I share some exciting news!I outline what the social media landscape was like when I started The Little Plantation 10 years ago.I explain a key factor that influences the decisions I make in my creative business.I chat about the one thing I would ALWAYS do, no matter when I started my creative business.I explore whether starting a mailing list is worth it.Can you do it all? I outline how it may be possible and why it might not be a good idea.I outline three (well, kind of four) approaches that can work in today’s social media landscape!I chat about whether you should hire help or go it alone.I share exactly what I’d do if I were starting The Little Plantation today!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyPre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.Join my mini Instagram food photography challenge today!The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Re-release: Thoughts on Instagram, Beth Kirby and mental health – Eat Capture Share Podcast episode number 84What’s happening with Instagram? - Eat Capture Share Podcast episode number 53My PinterestFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HERE5 reasons I switched to Flodesk (and why every creative should too!). Read more about it in this blog post HEREFind the full show notes HEREFind my Instagram HERE 

In today's BONUS episode (135) of the EAT, CAPTURE, SHARE podcast, I'm chatting with London-based food photographer, food stylist (and former online FOUNDATION course student!) Alicja Sieronski. We talk about the secrets behind how to style your food to perfection, what it's like working with a food stylist on a photo shoot and how the Foundation Course helped launch Alicja on her career as a food photographer and stylist.Alicja's insights into food styling and working with a team will inspire you to view your next photo shoot in a whole new light.Here's what else you can expect from today's episode...Alicja introduces herself and talks about how she started as a food photographer and stylist.Alicja reveals the secrets to her success as an in-demand food stylist.Alicja gives her best advice to food photographers who want to work with food stylists.We talk about what food photographers and food stylists should do to make a photo shoot successful.Alicja gives her top three tips to take your food styling to the next level.Alicja reveals the skills she learned in the online Foundation course which helped her food photography business.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it HEREFind out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Alicja’s Instagram and websiteMilk to MealsFeeding Toddlers, the cookbook Alicja and I worked on togetherFind out more about my free Food Photography Challenge HEREThe art of food styling with Silvia Bifaro – ECS Podcast ep# 23How to perfect your food styling and iPhone photography – ECS Podcast ep# 89The art of food photography with Aran Goyoaga – ECS Podcast ep# 27Find full show notes HERE

In today's BONUS episode (134) of the EAT, CAPTURE, SHARE podcast, I'm talking with food photographer and food photography teacher, Darina Kopcok. We chat about how to stay true to your own food photography style while still appealing to a variety of clients, the difference between finding your style and finding your artistic voice and how cultural heritage informs your stylistic choices. Keep a pen nearby as this episode is full of practical tips!Here's what else you can expect from today's episode...Darina introduces herself.Darina explains why formally studying photography may be essential for you.Darina talks about how she uses light.Darina gives her top tips on how to find your style of food photography.Darina explains how to strike a balance between showing range and consistency.Darina gives her best advice for how to work with a client if their style is different from yours.Darina gives practical advice for how to grow and evolve in your food photography.Darina outlines some key portfolio tips you don't want to miss!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it and sign up for your pre-order bonus in this blog post HEREFind out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Darina's photography portfolio, website and InstagramDarina’s Find Your Food Photography Style masterclass Donna CrousFinding your creative voice – Eat Capture Share podcast episode number 88Find the full show notes HEREFind my Instagram HERE 

In today's episode (133) of the EAT, CAPTURE, SHARE podcast, I'm talking with food, lifestyle and documentary photographer Emma Croman.  We chat about how to cultivate your unique style in your photography, why 'niching down' isn't best for everyone and how to succeed in magazine photography.  Emma's encouraging words and professional insights will inspire you to explore your own creative photography areas. Here's what else you can expect from today's episode...Emma introduces herself.Emma explains how she got started as a photographer.Emma reveals how she found the courage to quit her 9-5 job and become a full-time food photographer.Emma talks about how to cultivate your unique style.We chat about why niching down isn't right for everyone.Emma defines documentary photography.We talk about how we use different cameras and lenses for different styles of photography.Emma gives her best advice for how to make it as a successful photographer.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it and sign up for your pre-order bonus in this blog post HEREFind out more about my brand new Reels for Food Content Creators Online Course HERE  Find out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Emma's website (and quarterly newsletter), blog and InstagramThe Humble HomeThe politics of influence – Eat Capture Share podcast episode number 127Find out more about my free Instagram Food Photography Challenge HEREMartin PooleMadeleine Shaw and her book A Year of Beautiful EatingFind full show notes HEREFind my Instagram HERE 

In today's episode (132) of the EAT, CAPTURE, SHARE podcast, I'm chatting with California-based filmmaker and photographer Adrian Per, who has created content for Little Nas X, Nike and many more. We talk about the power of storytelling in videography, how to incorporate authenticity into your food photography and videography, and how to create content that stands out on social media. Get ready to take notes because this episode is packed full of tips that you won't want to miss! Here's what else you can expect from today's episode...Adrian introduces himself.Adrian shares how changing his Instagram strategy led to over 400K new followers in 1 year!Adrian explains how he approaches pacing and storytelling in videography.Adrian gives his best advice for finding the confidence to step in front of the camera.Adrian reveals the one thing you need to include in your food photography to achieve the best result.Adrian gives practical advice on how to come up with ideas for your Reels.Adrian shares the most common pitfalls to avoid when filming videos.Adrian gives his top tips for how to get your videos to stand out and get noticed.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it in this blog post HEREJoin my brand new Reels for Food Content Creators Online Course using code podcast10 at checkout for 10% off! (offer valid until midnight March 31st 2024)Magic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Adrian's website, Instagram, TikTok and YouTubeAnatomy of a Filipino householdVimeo Food ChannelKarl ShakurThe Life of Riza on YouTubeEthan UncuratedAdrian's Discord Mood BoardChristopher NolanWes AndersonQuentin TarantinoFind the full show notes HEREFind my Instagram HERE 

In today’s mini solo episode (131) of the EAT, CAPTURE, SHARE podcast, I am finally revealing the title and the topic of my new book! PLUS I answer your most frequently asked Instagram questions!  Here's exactly what you can expect from today's episode...I share how I got approached by a publishing house.I note how I decide whether to say yes or no to a project.I reveal the title and topic of my new book!I explain how using the strategies in my book made a huge difference to my Instagram growth!I share my honest thoughts about the book’s visuals and content!I outline exactly where you can take a sneak peek at the cover and design of my new book!I share more about the pre-order bonus and how to obtain it!I outline how this new book differs from Creative Food Photography.I answer your Instagram questions about how to increase engagement, how to develop a solid Instagram stories strategy, how to grow your Instagram in 2024, mindset, and more!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyI got a book deal - The story so far – Eat Capture Share podcast episode number 124White Lion PublishingTake a sneak peek at HOW TO MAKE YOUR FOOD FAMOUS HERE.Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE! and sign up for your pre-order bonus.Find out more about my brand new Food Reels Online Course HERE. Please use code PODCAST10 at checkout for 10% off! Offer valid until midnight March 31st, 2024Magic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!My reels went viral, this is what I discovered! - Eat Capture Share podcast episode number 122I met with meta, this is what I learned - Eat Capture Share podcast episode number 115Find the full show notes HEREFind my Instagram HERE 

In this week's episode (130) of the EAT, CAPTURE, SHARE podcast, I'm talking with commercial food and beverage photographer and AI creative Teri Campbell, who has shot for well-known brands such as Procter&Gamble and Wendy’s, to name but a few. In this conversation, we talk about all things AI and how it pertains to food photography! Should we be worried that AI will take over and make our roles as food photographers redundant? OR is AI something to embrace wholeheartedly?  We chat about all this and lots more within the world of food photography and AI! If AI is something you’re concerned about and unsure how to approach, this fun and informative episode is for you!Here's what else you can expect from today's episode...Teri introduces himself and talks about how he got started as a food photographer.Teri explains how food photography has evolved over his 40-year career and what he sees as the core essence of food photography today!Teri outlines what AI in food photography actually is!We chat about the difference between AI and Photoshop in its respective application for food photography.Teri outlines the 3 best ways to use AI in your photography as well as some of AI’s current limitations.Teri speaks to the issue of whether AI will replace food photographers!We talk about copyright and AI.We discuss why jumping in now is the right moment!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyJoin my brand new Reels for Food Content Creators Online CourseTeri's website and Instagram Teri’s AI generated cinnamon roll!Discover more about the Paris Food Photography Summit HEREDiscover more about the London Reels and Styling in person workshop with Silvia HEREMagic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Find the full show notes HEREFind my Instagram HERE 

In today's episode (129) of the EAT, CAPTURE, SHARE podcast, I'm looking into the year ahead with photographer, director and content creator Penny De Los Santos and recipe developer, content creator and health coach Lina Jabbari. We predict THE trends that will dominate the world of food blogging, food photography and food content creation in 2024!  Here's what else you can expect from today's episode...I share some exciting news!Lina and Penny introduce themselves.Penny makes predictions about AI. We discuss shifts in videography trends on Reels and TikTok that YOU need to know about.Lina highlights the importance of food as self-care in 2024.I talk about how photos are back in a big way and it's a little unexpected!We share how we're loving this trend within the drink space!Lina and Penny talk about creating content for people who are changing their priorities in the kitchen.We talk about building trust with our audiences and how this unexpected trend is making it happen.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my brand new Food Reels Online Course HERE. Please use code REELS10 at checkout for 10% off and a BONUS Instagram Masterclass worth £97. Offer ends at midnight, Sunday, February 4th, 2024. Penny’s Instagram, website, podcast - Depth of FieldLina’s Instagram, website, cookbook and date bark recipeVerna GaoHotpot restaurantMagic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Find my Instagram HERE Find full show notes HERE