
#66 Benjamin Dennehy - Why Sales Directors Need More Training & How To Do Less For More
29.04.2026
0:00
47:08
Benjamin Dennehy is a sales coach and self proclaimed 'UK's Most Hated Sales Trainer'
This was brilliant. Benjamin came on to share his contrarian views about the sales industry as a whole, why he thinks there's nothing professional about it, his ethos on how to actually be better at sales and why nobody actually wants a career in this industry.
Expect to learn:
- The meaning behind his ethos of 'Do less, but better, on purpose, for more'
- Why elevating sales teams isn't an event, it's a process
- The sales director bottleneck and why he's never had coaching requests from sales leaders, only team members or managing directors
- Why being trusted is far more important than being liked
- The importance of removing yourself from the outcome of a sale
And much, much more.
You can follow Benjamin on Linkedin here - https://www.linkedin.com/in/benjamindennehy/
Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com
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