Matalan: how the retailer harnesses influencers

13.08.2025

Drapers Talks

0:00

25:49

Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.

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Matalan: how the retailer harnesses influencers

Drapers Talks

Więcej odcinków z kanału "Drapers Talks"

How Pentland tracks supply chain challenges

With Nothing Underneath’s tips to limit returns

How Superdry is navigating tariffs

Matalan: how the retailer harnesses influencers

Tips to build a brand in the social media sphere

How paid media is evolving

The community behind Primark’s marketing strategy

Cos’s learnings from re-platforming

Boosting loyalty with Frasers

Orlebar Brown: personalisation and unified commerce