Using Performance Data To Drive Better Sales Conversion

Andrew Brooks talks about how companies are suffering from the "AI Hype Tax" and how organizations can move from AI pilots to production. Andrew is Founder and CEO of Contextual.io where he focuses on helping organizations move beyond AI experimentation to building systems that deliver real business value by operationalizing AI and developing sustainable capabilities that drive better outcomes. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Jennifer Gressman explores how performance data can reshape marketing strategies and drive better sales outcomes. Jenn is CEO of Site Impact where she leads efforts to help organizations improve campaign performance through smarter use of audience data. Her work focuses on aligning targeting strategies with real-time behavioral signals, and this helps marketing teams to make more informed decisions about where to invest and how to optimize conversion. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Pete Devenyi talks about his book "Decoding Your STEM Career". Pete spent his thirty-seven-year engineering career working in software and technology development in the fields of networking, telecommunications,and logistics.  He held senior technical executive positions at large global companies such as RIM and Dematic. He earned bachelor's and master's degrees in Electrical Engineering from the University of Toronto and continues to consult actively in the fields of warehouse automation, software development and robotics. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Debbie Hsu explores Gen AI-led digital transformation and consumer-first AI. Debbie is Executive Vice President of Product at Experian Consumer Services, where she leads product strategy, innovation, and the development of consumer-focused financial tools. She is an expert in the confluence of data-driven systems and applying generative AI in Financial Services. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Arib Fatima. Arib Fatima leads Product Development and Innovation at CereBree, a company that applies artificial intelligence to healthcare, specifically focusing on oncology. She is currently building CereOnco, an AI-powered oncology platform designed to improve early cancer detection. And indeed, She is with us today to discuss AI in healthcare and the future of cancer diagnostics. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Justin Watt talks about why AI adoption often fails and how companies can build operational systems that deliver at scale. Justin is the CEO and co-founder of Switchboard, where he helps mid-market companies replace manual workflows with automated, scalable systems. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Faisal Hoque talks about his book "Transcend: Unlocking Humanity in the Age of AI." Faisal is a leading technologist, transformation expert, and bestselling author of ten award-winning books. He is the founder of NextChapter and has worked with top organizations like MasterCard, IBM, and the U.S. Department of Defense. His book "Lift" was a #1 Wall Street Journal and a USA Today bestseller. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Dr. Mark van Rijmenam talks about his book, "Now What? How to Ride the Tsunami of Change." Mark is ranked the #1 futurist globally and recognized by Salesforce as a leading voice on AI. He helps organizations understand the future, navigate exponential change, and thrive in the Intelligence Age. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Matty Graham, Managing Director at Ryze Labs, envisions a future where AI agents, or "digital twins," handle key financial transactions—and feels that this is a natural evolution of cryptocurrency. Listen as we explore strategies working to shape the future of AI commerce. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise

Dr. Earl Campazzi discusses his book "Better Health with AI" and using AI to improve long-term health and boost early detection. Earl is a Johns Hopkins–trained physician specializing in preventive and personalized medicine. Listen as we explore the health benefits of using wearable devices, collected data, and AI while preserving the essential human relationship between patients and doctors. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise