Shift’s Chief Strategy Officer Doug Baker on 2023 cycle market data

While some in the tangible cycling industry may feel digitalisation is some¬thing of a woolly concept, it is becoming ever more embedded, not least in those electric bikes and in production. Don’t believe us? In the summer of last year, Velco officially became Shimano’s off the shelf IoT (Internet of Things) partner. Regular CIN Podcast Host Sean Lalley recently interviewed Johnny Smith, Co-Founder and CMO of Velco. Velco sells hardware and software for bikes, with the French and German company providing connectivity solutions for eBike brands. What this means for the industry includes preventative maintenance, greater security, fleet management capabilities and greater data…

How can bike rental boost your bike shop? There seems to be plenty of evidence that the bike rental and bike share market is growing and will continue to grow. Even more intriguingly, it is an area that appears largely resistant to a lot of the headwinds currently being endured by the cycling industry. The latest Cycling Industry News Podcast takes a deep dive into the topic, tethered by the positive impact bike rental and demo bike fleet management can have on cash flow for bike shops and related businesses. Regular CIN Podcast Host Sean Lally interviews Doug Stoddart Managing Director Bike Rent Manager on all things bike rental, including new customer creation and ensuring the industry meets customers on their terms.

The new Cycling Industry News Podcast examines the new Uplift female mentorship programme for the bike trade, and speaks with female leaders for their take on diversity in the industry. CIN Podcast Host Sean Lalley interviewed Uplift founder Rachael Burnside as well as two Uplift mentees Kate Veronneau, Director of Women’s Strategy, Zwift and Nikki Hawes, former Country Leader UK, Cannondale. The discussion covers the recent staggeringly negative findings from the Bicycle Association’s Diversity report, how to help the next generation come up through the cycling industry and bringing new perspectives to the bike trade.

The latest CyclingIndustry.News Podcast delves deep into how England’s oldest bike manufacturer has been serving the business-to-business market since it began in the 1920s. CI.N Podcast Host Sean Lally interviews Pashley Managing Director Adrian Williams to explore how B2B and utility bikes has been core to its success and even to its survival.

What does the data say 2023 has in store for the cycle market? Regular CyclingIndustry.News host Sean Lalley chats with Shift Active Media's Chief Strategy Officer Doug Baker about some of the positives - and challenges - the cycling industry faces for the year, using data compiled by both Shift Active Media and CyclingIndustry.News.

A recap of a rollercoaster year with two industry leaders, plus what their expectations are for 2023. Our two guests are Dominic Langan, the CEO of Madison and Adrian Mawdsley, the Head of IBD Sales at Raleigh UK.

Shift Active Media's Business and Marketing Director Rachael Burnside talks utilising data in your business's marketing, why 20 million viewers for the Tour de France Femmes means a coming of age for those brands backing women's cycling and much more...

Having been in and around each level of the bike industry supply chain for over 60 years, Jay Townley has seen it all. Then Covid-19 came and gave the supply chain an unprecedented headache. Where does the bike industry go from here and what next for bikes for transport?

CyclingIndustry.News monthly podcast gathers another unique bike industry perspective, this time calling on Bastian Dietz to discuss the meeting of the auto and bike industry, as well as selling specialist products in the bicycle industry. What are the pros and cons of a crossover in mobility solutions from both the car and bike industry?

Cycling and Walking Commissioner for the West Midlands Adam Tranter is one to have successfully bridged the gap between bike industry and bike advocacy and he invites you to join him on a journey to bring active travel to the forefront of people's minds.