#55: My Email Marketing Goals & Plans for 2025

Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values.💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the simplest way possible is super, super valuable to our people."💭 [7:47] "What support can I include in service of the transformation of the offer that both feels sustainable for me and that feels like I'm being properly compensated for it at that price point?"💭 [12:22] "Do you trust that you can still give value even if you're not there?"Links:Free rule-breaking offers workshop (Feb 5th with limited replay)The Aligned Offers Experience (discount ends Feb 9)QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year.💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nurturing your audience, and how are you selling to your audience."💭 [10:31] "I definitely wanna give myself permission to send more emails in 2025."💭 [13:58] "If you are new to email marketing, if you are not prioritizing it, I really encourage you to pick a couple of goals to really prioritize this amazing asset in 2025."Links:Sign up to the Mess of Success Updates (my new summit)Sponsor my Mess of Success Summit (payment plans end Feb 1)Get my Email Marketing presentation free in the Hobbyscool Summit (affiliate link)The Summit In A Box Accelerator (affiliate link)$10 Strategic Freebie Bootcamp (or get it in the $7 Soulful Growth Club with a bonus "get it done week" early March)$10 Sell More With Email BootcampRelated Episodes:#52: Selling Ins & Outs for 2025#53: What I’m Doing More & Less of to Sell My Offers in 2025#54: What’s Still Working To Sell Our Offers In 2025?QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and how to support yourself to make them work for you too.💭 [3:45] "I had a better year in 2024 than I did in 2023, despite all year my story being 'things aren't going as well this year'."💭 [4:56] "It's more important to compare myself to myself than other people... Comparing myself to myself, looking at my own circumstances has been so much more powerful to me than looking at what everyone else is doing and looking at what everyone else is saying."💭 [24:39] "Just remember, any strategy is working for someone right now."Links:Masterclass Magic (currently on sale!) and Grow With Challenges coursesLaidback Launching courseSponsor my NEW 2025 summit, the Mess of SuccessLaidback Launching courseSoulful Sales Society membershipRelated Episodes:#52: Selling Ins & Outs for 2025#53: What I’m Doing More & Less of to Sell My Offers in 2025QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Let's talk practical selling strategies for 2025. Here is what has been working for me and what I plan to do more of this year (plus a few things I am intentionally going to let go of).💭 [5:01] "I'm not just gonna do something because everyone else is doing it and get distracted from what actually really works for my business."💭 [10:25] "There is nothing like running a summit for establishing yourself as a voice in your niche. There is just nothing like a summit that leads to all of that growth, plus the direct income."💭 [15:58] "Laidback launching has been working very, very well for me, especially in the times when I have barely been showing up because of mental health or fatigue or whatever."Links:Sponsor my NEW 2025 summit, the Mess of SuccessSoulful Sales Society membershipLaidback Launching courseMasterclass Magic and Grow With Challenges courses$10 Strategic Freebie Bootcamp The Summit In A Box Accelerator (affiliate link)Related Episodes: #52: Selling Ins & Outs for 2025QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you are ready to let go of what’s not serving you and embrace a better way of selling in 2025, then stay tuned! Because in this episode I share my selling ins and outs for 2025.💭 [3:45] "We really don't wanna be afraid to sell every day in 2025. Let us all make more of a difference by making it super clear this year what we have available for people to buy that can help them." 💭 [10:36] "I stopped allowing myself to have big goals because I was too tired."💭 [14:27] "I've learned the lesson time and time again that when I am on top of the numbers, when I'm tracking my sales, when I'm celebrating even the small ones, that success compounds."Links:Sponsor my NEW 2025 summit, the Mess of Success$7 Soulful Growth Club (with free 2025 planning session and sustainable marketing course to help you get intentional)Laidback Launching courseMasterclass Magic and Grow With Challenges coursesThe Summit In A Box Accelerator (affiliate link)Related Episodes:Episode #14: 4 Lessons From Selling Every Day for A MonthEpisode #41: Why I Disappeared for 2.5 Months: Radical Prioritisation, Capacity & What’s Next For This PodcastQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

It's the final podcast episode of 2024 and I'm going to share with you three planning tips that help me jump back into selling, the soulful way, in the new year.💭 [03:31] "Set aside the time for yourself as if you were a client, book it into your calendar so that you can relax and not get caught up in all the end of year, new year noise if it's not the right time for you."💭 [04:27] "Know what you are selling in January (within reason!)"💭 [07:40] "One thing I have learned about myself is that I won't take proper time off unless I am really intentional about scheduling it in."Links Mentioned In This Episode: Free Play With Possibility Workshop Dec 19Free guide to having a business meeting with yourselfClarify full course Sponsor my NEW 2025 summit, the Mess of SuccessApply to speak at my NEW 2025 summit, the Mess of Success$7 Soulful Growth ClubSoulful Sales SocietyQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Today’s episode is all about something that’ll help you meet your business goals AND get paid along the way to reaching them. I’m talking about creating and selling your business experiments.Today's guest, Ruth Ridgeway, is a serial business experimenter & rule breaker who focuses on showing people how to create more freedom, fun & passive income in their life and online business.Episode Highlights:💭 [04:59] "So as I'm doing it and as I'm testing out new ideas, new strategies, setting up different things, if I share with people behind the scenes of that, I can get paid for it and it will help towards my 100 k passive income goal"💭 [07:55] "Along the way, I'm gonna have all the feels, the emotions, I'm gonna have bits where I'm like, "this went amazing and I'll share that". And I'm also gonna have wobbles and doubts and all the other feelings with it.💭 [36:22] "I realized along the way with every decision that I was making purely or mostly being focused on how much money is this going to make me, that my creativity was just being zapped and squashed."Ruth Ridgeway's Links*:WebsiteInstagramNewsletter & Freebie LibrarySell Your Business Experiments CourseThe $100K Experiment*These are my affiliate links!Other Links:The 200 Member ExperimentQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you’re in a season of getting all the things done, working on big goals and focusing on practical action steps but are craving more connection to yourself, then this episode is for you. I’ll share how and why it’s so important to stay grounded to boost our sales and more importantly improve our wellbeing as business owners.Quotes From This Episode:02:40: "There does not need to be any benefit to pausing and connecting with yourself beyond the fact that it helps you, beyond the fact that it feels good, that it replenishes you, that it is real self care."04:03: "When you are more connected with yourself, you are more in tune with your values, you are more in tune with your own unique energy, you're more in tune with what you do and don't want to do."15:03: "It really actually is very, very simple. I think the hardest part is allowing yourself the time and recognising that you really need it."Mentioned In This Episode: Soulful Growth ClubClarify - Your Big Picture Business KitJournalling CourseQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you know you want to run a special discounted offer or a flash sale, but you need to keep it simple and low energy, this episode is for you.Quotes From This Episode:10:53: "Just send some emails out to your past clients, give them a special offer to come back and work with you."12:23: "Let it be easy."14:14: "If it doesn't feel good, you can totally sit this one out if that is what is right for you."Mentioned In This Episode: Lizzy Credit $9 Course (aff link)My Pre-Black Friday Daily Offer PartyMy Soulful Black Friday Sales $9 CourseLaidback Launching CourseQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

No matter how long you have been in business, launching can bring up all the feelings. So in today's episode, I'm sharing 3 practical strategies to help you feel less anxious when you launch.Quotes From This Episode:03:49: "The more I can schedule in advance, the more able I am to detach from the launch."08:15: "Sometimes when a launch doesn't go well, we can debrief and we can learn from it, but sometimes it just doesn't go well for unknown reasons"13:13 "When the 'experiment' is still going, you cannot know the results yet. So there's no point in freaking out about it."Mentioned In This Episode: Laidback Launching CourseSoulful Sales SocietyQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram