How Elvira Built a Brand to Die For

Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

Shea Couleé has become an undeniable force in drag, rising from Chicago’s local scene to snatching crowns on RuPaul’s Drag Race to breaking new ground in the Marvel Cinematic Universe. Shea has been an integral part of drag becoming mainstream—and she has a few ideas on where it should be headed next. In this episode, Shea charts her creative journey through drag, lessons she’s learned in building a brand, how her Black and queer identities have turbocharged her creativity, her iconic debut in the MCU starring in Ironheart, and why more risk-taking in drag is what’s needed now more than ever.  For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

Las Vegas Aces star Jewell Loyd has amassed a stack of staggering accolades: garnering two WNBA championships, two Olympic gold medals, and six WNBA All-Star nods, not to mention being anointed as the "Gold Mamba” from the late great Kobe Bryant himself. But Loyd’s impact goes beyond the court.   In 2015, she and her brother launched Loyd & Co., a financial services firm they built to give underserved communities real access to capital, wealth-building tools, and long-term financial security. And in recent months, they've been ramping up their ambitions with several acquisitions that are expanding the firm's reach. In this episode, Loyd opens up about the inspiration behind her company, the impact they’re already making, and her audacious next step: creating what she calls a “bank with a soul.” For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

In this bonus episode, executive director of editorial programming, Kc Ifeanyi, chats with editor-in-chief Brendan Vaughan about Fast Company's Innovation Festival 2025. They discuss the latest panels, and Fast Tracks, or what Brendan likes to call "field trips for grown-ups." This is where attendees visit the companies that FC reports on.     Later, Brendan asks Kc about a moment at the innovation festival that "keeps him up at night."   Fast Company's 11th annual Innovation Festival hits New York City this September 15-18. There's an incredible lineup of speakers, activations, workshops, dinners, and much more. It's going to be a packed week full of insights, networking, and, of course, innovation. Head to events.fastcompany.com to get the most up-to-date lineup of speakers and sessions. And use code "create20" for 20% off a Select Innovation Festival pass.

Neon couldn't burn any brighter than it is now. The film production and distribution company acquired the rights to six consecutive Palme d'Or winners at the Cannes Film Festival: Parasite (2019), Titane (2021), Triangle of Sadness (2022), Anatomy of a Fall (2023), Anora (2024), and It Was Just an Accident (2025). Parasite was the first foreign language film to win Best Picture at the Academy Awards in 2020. Longlegs became the highest-grossing independent film in 2024. Director Sean Baker won 4 Oscars for his film Anora tying with the one and only Walt Disney for most Oscar wins in a single night. All of this from a studio that's only been around for 8 years. Film industry veteran Tom Quinn cofounded Neon in 2017 and has marked a distinct lane for himself in a crowded and, let's be honest, less-than-innovative industry. In this episode of Creative Control, Quinn traces his journey from actor to executive and explains how he's positioned Neon to be the "anti-algorithm" in a streaming world. He also gives his perspective on what's holding the wider film industry back and what Neon needs now to make their success sustainable.  For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

For 11 years, Joy Reid was one of the most prominent journalists at MSNBC, spearheading three shows for the network, including The Reid Report, A.M. Joy, and The ReidOut. Her sharp commentary earned her top ratings, a loyal following, an Emmy nomination, and an NAACP Image Award. However, she was unexpectedly fired in February when MSNBC announced a network shake-up. Just four months after her ouster, Joy launched The Joy Reid Show, an independent podcast from her production company, Image Lab Media Group. Kc Ifeanyi, the executive director of editorial programming at Fast Company, recently interviewed Joy about her views on the current media landscape, the importance of owning one's content and audience, and what we can learn from a Gen X hustler’s mindset. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

Moby’s prolific music career spans 35 years, most notably helping to bring electronic music to the mainstream—and perhaps less notably, but still importantly, giving so much of that music away for free. Amid consistently putting out albums, Moby launched Mobygratis in 2005, a platform where creatives can download instrumental music made by Moby to use in any number of projects. Moby has continued to update and iterate on Mobygratis, but the ethos has remained the same: helping creatives realize their projects with less financial burden and unleashing the “democratic chaos” of seeing what people create with the music. In this episode, Moby explores his relationship to creativity and commerce, the tsunami of AI, what effective activism looks like, and why as a creative it’s okay (and even better) to not have a plan B.  For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control Visit Mobygraits

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

Steven Lim used to work at Buzzfeed, cohosting the wildly popular show ‘Worth It.’ But a few years ago, he left to start his own digital studio, Watcher Entertainment, to take a chance on making content a little differently. Being a creator himself, Lim knew the struggle of writers, producers, and talent fighting to keep their own IP and earn what they’re worth, so he decided to take a unique approach that could be a new standard for digital content production—or as Lim puts it, ‘the stupidest decision’ he could ever make. Steven told us all about his perspective working at a small independent studio after being at a large media company, and his ambitions to raise the bar for digital content in the future.