162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.

Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion.Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends and shorter lifecycles. Uncover the evolving consumer psyche on why affordability, accessibility and self-expression fuel the rental revolution.

Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra Napoli invites WGSN’s Senior CMF Strategist Jennifer Birch to unveil the Colour of the Year for 2028, Radiant Earth. This episode uncovers how Radiant Earth was meticulously chosen to resonate across industries, from consumer tech to aerospace, supported by WGSN’s colour provider, Coloro. Find out how this colour connects with consumer emotions like hope and resilience.

Host Cassandra Napoli invites WGSN’s Senior Strategist Laura Yiannakou to share insights on adapting fashion for fluctuating bodies and changing expectations. Laura delves into how GLP-1 drugs are reshaping apparel, from flexible sizing to inclusive designs.From the rise of flexible fits to the integration of shapewear into everyday clothing, this episode explores the body and wardrobes in flux. Find out how brands are innovating with forward-thinking designs to meet the needs of modern consumers while minimising losses.

Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, as she explores the latest insights from Fashion Month with industry experts. In this episode, Cassandra is joined by Sara Maggioni, Head of Womenswear at WGSN, Kim Cupido, Senior Catwalk Strategist at WGSN, and Ana Correa, Accessories and Footwear Strategist at WGSN. Together, they delve into how collections reflect broader cultural shifts and technological innovations, sharing their visions for the future of fashion with a focus on sustainability, authenticity, and cross-continental creativity.

In this Create Tomorrow episode, host Cassandra Napoli invites Adobe Firefly Enterprise’s Director of Product Design Viggy Madhav to share how GenAI is transforming content creation, design processes and brand trust. Listen in to explore the evolving role of human creativity, ethical considerations and the future landscape as AI seamlessly integrates into our creative and marketing workflows.

In this Create Tomorrow episode, host Cassandra Napoli meets Nicola Colombo, founder of E-SKIMO, to learn about innovative electric-assisted skis – designed to democratise access to backcountry skiing. Listen in to explore how technology, tradition, and sustainability are shaping the future of snow mobility.

In this Create Tomorrow episode, host Cassandra Napoli invites British accessible accessories designer Destiny Pinto to share how she transforms the industry with empathy and creativity and how accessibility and high fashion meet through adaptive and human-centred design.Discover inclusive representation through Destiny’s innovative accessories, including her Adison bag that can be used on wheelchairs, mobility aids, strollers, car seats and more. Listen to find out how disability gain will benefit everyone, including able-bodied people.

In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshaping the sports landscape. From cost and climate to fitness and spectatorship, they uncover how Gen Z are adapting for greater accessibility and shifting health priorities. Tune in to learn about the rise of hybrid sports, the importance of aesthetics in product design and the growing influence of women in sports fandom.

In this special one-off episode, WGSN CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli give a sneak peek into how WGSN forecasts consumer and product trends.The hosts of the two WGSN podcasts, Lives of Tomorrow and Create Tomorrow, also explain how the two podcasts work together to help you better understand tomorrow’s world whether you work in consumer lifestyle products or you're just interested in how the world's evolving. Listen in for a taste of what’s to come on our podcasts in 2026.