147: Launching to Grow — or Avoiding the Hard Work?

Keeping clients engaged in a long-term program isn’t always easy. Excitement fades, distractions pop up, and even your most motivated students can lose momentum. That’s why Steph built a brand-new 30-day “fast track” challenge inside her mastermind.In this episode, she takes you behind the scenes of how it works.You’ll hear why adding a challenge can re-energize your program, fill curriculum gaps, and create quick wins that boost confidence and motivation.Whether you run a course, group program, or mastermind, you’ll walk away with the framework (and the pitfalls to avoid) for building a challenge your clients actually complete — and love.Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Flying by the seat of your pants can get you through a launch. But if you want to move from chaotic and exhausting to confident and repeatable, it’s time to raise the bar.In this episode, Steph shares her “Next Level Launch” Checklist: six standards she's holding herself to this year that separate messy launches from high-performing ones. From preparing your assets ahead of time to locking in a sales event and protecting your energy, these are the non-negotiables that make launches feel lighter and more profitable.Whether you’re launching for the first time or improving what you’ve already built, this checklist will help you step into the CEO version of yourself who’s ready for bigger, better results.Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum.In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start moving your business forward.Learn how to convert inside of Same Day Sales: https://stephcrowder.com/same-day-sales Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos.If you’re like most entrepreneurs, you’re probably asking yourself: Should I be launching too?In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny distraction. You’ll learn how to spot “productive procrastination,” avoid the ego trap, and know when you’re actually ready to amplify what’s already working.Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Most entrepreneurs treat this season like the start of the wind-down. But the truth? The work you do right now could make January your easiest, most profitable month of the year. In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026.Whether you’re gearing up for a group program launch or filling your 1:1 roster, you’ll learn how to:Set a clear January 1 goal and reverse engineer Q4 to reach itClose the three key gaps that stand between you and your goal: revenue, audience, and offerAvoid the “holiday death slide” that makes it so hard to get going in the new yearMap out the right sales and audience-building actions now so you finish strong and hit the ground running in JanuaryIf you want to reset, refocus, and make these next few months your most intentional yet, this episode will help you create the plan to make it happen.Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Let’s talk about something no one really prepares you for in business…What happens when you don’t feel excited to launch?You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy.It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either.In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs.It flips the script on “excitement = success” and opens the door to something even more magnetic.You’ll hear:Why “not being excited” doesn’t mean something’s wrongWhat to do instead of forcing yourself into fake enthusiasmHow grounded, steady energy might be exactly what your clients needWhy your plan should never depend on your moodIf you’ve launched something more than once (and plan to do it again), this episode will help you show up with confidence (even when you’re not riding a wave of launch adrenaline).Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

We're back for Part 2 of the launch debrief and it's time to get into the details.If you caught Part 1, you know this was one of my boldest launches to date. In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story.We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch.You will hear:The mindset shift that changed everything mid-launchWhy I finally ran Facebook adsWhat I did when the launch felt too quietThe cart-close bonus I added at the last minuteWhy I coached on sales calls instead of just sellingthe overall results (the real numbers)!This episode is full of real talk and actionable insights you won’t want to miss.Listen to Episode 144 now and catch up on Part 1 if you haven’t already.Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Launch debrief lovers, this one is for you!In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.Together, we dive into:Why launch debriefs are non-negotiable (and how to make them less tedious)The real story behind skipping a spring launchHow a simple pay-in-full bonus drove 75–80% of salesThe polarizing topic of payment plan pricing (we go there!)What it’s like to go into a launch with zero renewals...and still aim highSetting “Good / Better / Best” goals (and showing up for the stretch version of yourself)This episode is raw, real, and filled with practical insights.🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

If you feel your sales have plateaued or you're just not selling the way you'd like, there's one big reason why.Whether you’re selling group programs, 1:1 offers, or anything in between—there’s a reason you’re not getting the results you want.And it’s probably NOT because your offer sucks.In this episode, I’m telling the (somewhat painful) story of how I—someone with 15 years of sales experience—skipped steps in my own selling and ended up with one-tenth of the results I expected.We’re talking about: ✔️ Why skipping steps is SO tempting (even for experienced business owners) ✔️ How "just sending a few emails" creates mixed signals for your audience ✔️ The psychological cost of doing a half-launch ✔️ The sneaky ways you might be letting your audience off the hook (without realizing it) ✔️ Why repetition in your marketing isn’t just okay—it’s essentialIf you’ve been coasting on partial effort and hoping for full results, this is your wake-up call.Plus: Enrollment for the Sold Out Group Programs Mastermind closes this Wednesday!If you want my eyes on your business and my full 5-week sales process in your hands, apply now --> stephcrowder.com/sogpFree on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind

Feeling like the "responsible thing" is to save your money & figure it all out on your own? In this episode, we’re breaking down the hidden cost of waiting, second-guessing, and staying stuck in almost-there mode.If you’ve been saying things like:"Things are fine…""I’m making some sales…""I’ll figure this out on my own…""I want to be a good steward of my money…"This one’s for you.We’ll talk about:Why it’s so tempting to stay the course when it’s not a full-blown emergencyThe real risk of kicking the can down the roadHow “maybe later” often turns into another 6-12 months of spinning your wheelsWhat true stewardship of your business actually looks likeIf you’ve been thinking about joining the Sold Out Group Programs Mastermind, doors are open until Wednesday, July 2. And—because I want your investment to be a strategic one—you can also grab my free Group Program Revenue Calculator to run your own numbers and see exactly what it would take to cover your investment.👉 Catch the replay, get the calculator & apply hereFree on-demand sales training: 3 Simple Steps to Make a Sale in 24 hoursSign up here: https://stephcrowder.com/sdsclass Get on the Sold Out Group Programs Waitlist: https://stephcrowder.com/mastermind