EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead

It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales. From figuring out how often to email, to knowing if you're ready to hire a copywriter, to fixing deliverability issues and platform headaches—this one covers a LOT of ground. In this episode, you’ll learn: How often you really need to email your list if you want to make sales What to consider before hiring a copywriter (and what it actually costs) Simple ways to get out of a creative rut when writing feels hard How to track down a broken landing page or rogue automation link What happens when your emails suddenly start going to junk folders (and how to fix it fast) The truth about resending to unopens and how privacy changes have shifted email strategy What you can and can’t see when using polls in Kit Why verifying your DMARC records matters for deliverability (with a quick fix!) MENTIONED IN THIS EPISODE: Join the free Email Storytelling Challenge Pomodoro Timer Learn to create Copy That Converts - Get the Email Marketing Library Watch this Reel and Learn to Check Your DMARC Setup Episode 77 – More on Market Research ➡️ Want high-converting emails or a sales page that finally connects and converts? Let’s work together: meganwisdom.com     —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Learn to write your own high-converting copy ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox 

Are your emails  feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing.  Spoiler alert: It’s YOU. You’re the secret sauce.   In this episode, you’ll learn: The difference between authentic voice and overused gimmicks Why personality builds trust, engagement, and loyalty How to confidently share opinions that help you stand out 5 practical ways to make your emails more memorable The secret to writing faster when you stop trying to sound like “everyone else”   MENTIONED IN THIS EPISODE:   ⭐️Download: 15 Questions to Help You Uncover Your Brand Personality   ⭐️Join the free Email Storytelling Challenge    ⭐️Done-for-You and Done-With-You Email Support

Think your business doesn’t need to use storytelling in your marketing? Think again.   In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.   From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.   Storytelling isn’t fluff—it’s strategy. And it just might be the thing your emails (and sales) are missing.   What You’ll Learn: Why storytelling is the secret weapon for standing out in a crowded market The three powerful purposes of story: clarify, unify, and motivate The truth about whether people actually want to read your stories How storytelling impacts your brain—and your buyer’s behavior What to do if you think you’re “not a good writer” or don’t have stories to tell   MENTIONED IN THIS EPISODE:  📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.   —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Learn to write your own high-converting copy ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox 

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.   You’ll learn: Why PDFs aren’t (usually) ideal lead magnets Two better options that are low-cost, high-interest, and trust-building machines How to use a 5-day educational email series to deliver quick wins and boost conversions How to create a private podcast even if you don’t have a show or fancy recording equipment A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required Plus, I’ll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through. 🎉 MENTIONED IN THIS EPISODE:    PushPod - a low-cost solution for creating private podcasts   Be the first to know about this week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!)  ➡️ SIGN UP HERE   —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox 

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind dismal click-through rates What it really means if you’re emailing consistently but still not making sales How relying too much on templates or AI can negatively impact email marketing Why growing your list doesn’t automatically lead to more sales (and what to check instead) The mindset shift that helps you finally sell in your emails without feeling gross   MENTIONED IN THIS EPISODE:    Get outside eyes on your offers and create a marketing plan for the next two quarters: Book a strategy session ➡️ HERE   Be the first to know about next week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!)  ➡️ SIGN UP HERE   —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox   

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business .  This episode is part two in the Email Revival Project series. I break down: The why behind re-engaging this list now The 4 types of emails I sent (and the real results) What worked, what didn’t, and why How I used open and click metrics to decide next steps What this means for your own cold list strategy If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.   MENTIONED IN THIS EPISODE:  Need help with your email marketing strategy or re-engage plan? Book a strategy session ➡️ HERE   EP 82 | Email Revival Project [1]: Lessons from a Neglected Email List   EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision   Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist!  < Not an affiliate link. I’m just a big fan!    —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox   

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode,  I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break. You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!   In this episode, you’ll learn:   Why you shouldn't feel guilty about low-energy days Easy email ideas you can send when you're feeling drained How to create a "swipe file" or "inspo file" to spark ideas fast Why keeping a running list of ideas in your notes app can save you How setting up automations (like an endless welcome sequence) can give you breathing room Why repurposing old content is smart and strategic How to get help setting up systems when you're too overwhelmed to do it yourself   MENTIONED IN THIS EPISODE:  Need a break from email marketing (but still want to make sales)? Check out our full-service email marketing solution for online business owners. EPISODE 85:  Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox   

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates.  But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable.  What’s an email marketer to do?!? In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.   In this episode, you’ll learn: Why more data isn’t always better (and can even lead to decision fatigue) Why open rates and click rates are less reliable today What “bot opens” and “auto clicks” are—and how they’re skewing your reports The 3 questions you should ask when reviewing your metrics What review monthly or quarterly to improve your conversion rates Why you shouldn't compare your metrics to someone else’s How to use your data to double down on what’s actually working MENTIONED IN THIS EPISODE: 👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help!  1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing   2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours! —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox 

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you!  We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a simple story about a mistake to create empathy and trust Brainstorm specific details that emotionally resonate with your audience Seamlessly transition from story to sell Write a clear and confident call to action (that actually works) Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over. Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.   MENTIONED IN THIS EPISODE:  📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own. —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox 

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it!  In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans. Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!!  Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks! Here’s what you’ll learn:  How to turn social media followers into email subscribers A smart way to use products you’ve already sold to grow your list The #1 mistake people make with freebies (and how to fix it) Why your external sales platform might be hoarding your leads   MENTIONED IN THIS EPISODE: Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It’s part of our Full Service Email Marketing Plan! Contact me for more details on how it works! Manychat - the tool for collecting leads from social media Zapier - can connect some sales platforms to email service providers for seamless lead generation   ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Sign up for email marketing tips in your inbox