214 | Why expensive coffee doesn’t mean GOOD coffee

Many of us love the hunt of finding exceptional coffee to brew and drink at home. Oftentimes, they come with a much higher price tag. Exotic, hard to find, and delicious coffees deserve to cost more, but that doesn’t mean that all expensive coffees are delicious or worth their price. On this episode, we talk about what goes into pricing coffees and how sometimes, pricing can be deceiving.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Developing a coffee roast profile is one of the most important parts of roasting coffee. It’s what becomes the reference point to all your production roasts. Although we could have talked for another hour about building roast profiles, in this packed episode, we talk about our approach to building roast profiles, how new coffees are roasted, and the quality metrics we aim for that help dial in a coffee. Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Recently, we competed in the regional aeropress championships. There were some last minute challenges we had to work around, build recipes, and create efficient workflows with the aeropress. We cover all of this in this episode of the coffee roaster warm up sessions podcast.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Light roast has exploded in popularity over the last 15 years. It's quickly becoming many people's preference in coffee development, however, for many people, it's something they avoid. Through personal conversations, social media, and online forums, there are a few myths and misconceptions we often here time after time again. In this podcast, we address these misconceptions.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Drip coffee is one of the most classic drinks in all of coffee which can oftentimes be overlooked. In recent years, however, drip coffee makers have become so good that they rival many people's pour over skill and results. We think everyone should own a killer drip coffee setup at home. This episode unpacks what you should look for and how to start brewing amazing drip coffee at home.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

It's becoming more and more popular for coffee shops to have food programs and there are good reasons for it. You can increase your average order value, appeal to more guests, and grow your overall business. On the other hand, having a food program comes with many challenges that might make you second think its benefits.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

The Best of Panama 2025 champion scored a wild 98 points and sold for $30,000/kg. Both the score and final price set new records. In this episode, we get to talk to Cole Torode who was one of the judges at Best of Panama coffee, tasted the winning cup, and got a front row seat to a historic event. Here's what went down behind closed doors and why we've entered a new era of luxury coffee.Forward Coffee: https://forward.coffee/passwordForward Coffee IG: https://www.instagram.com/fwdcoffee/Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

If you’re thinking about starting your mobile coffee cart to cater weddings and events, you’ll find tons of helpful advice on tackling events in this episode. We just catered a wedding with our mobile setup and share all the details from our experience. We cover everything from gear, workflow, ways to deal with disruptions, and how to serve guests quickly and efficiently. This episode is packed with tips and tricks!Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

What does it take to start cafes and win world latte art championships? We sit down with two brothers, Nicolas and Kenji Tanaka who have been crushing it in the industry, both as competitors and in their daily work in coffee. This coffee podcast episode is about their life, what has lead them to where they're at now, and what it takes to execute at such a high caliber in coffee.Nicolas' IG: https://www.instagram.com/aloha.tanaka/?hl=enKenji's IG: https://www.instagram.com/kenjii.tanaka/?hl=enKohiko Coffee House: https://www.instagram.com/kohikocoffeehouse/?hl=enPick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Most people choose coffee by development level whether that's light, medium, or dark roast. This is because each roast development comes with a general flavor profile, but it's not as simple as that. There are other variables at play that can create more nuance to flavor profiles ranging from ultralight to dark roast.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA