191 | Why coffee roasters need to plan for a difficult year with Edwin Martinez

This past year, the coffee industry was hit with some unexpected challenges. Doubling c-market prices, tariffs, and inflation hit coffee businesses which have made an already difficult job even more difficult. Maxwell Mooney is a coffee consult that helps people build healthy coffee businesses. In this episode, he offers a few practical steps for coffee shop owners can take to start moving in the right direction.Find Maxwell on IG: https://www.instagram.com/maxwellthreadbare/?hl=enPick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

We regularly visit specialty coffee shops. Having comfortable seating, a delicious drink, tasty pastries and more are all big factors to the experience. In this episode, we talk about a few things that we've experienced in cafes that can quickly make a visit less than ideal.

We often times hear people say, I just want my coffee at home to taste like it does at the coffee shop. Now we totally get that people just want to brew great coffee at home, however, there are certain things that distinguish the coffee experience at home from the cafe. Here’s how to make your home coffee experience better than the one at your local coffee shop.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

How do you become great at brewing filter coffee? Do coffee drippers matter? Why did he help build the UFO dripper? We chat with Jay Kim, one of the founders of the UFO dripper about how to become better at brewing filter coffee, what makes the UFO dripper special, and some of the science of coffee drippers. Jay Kim on Instagram: https://www.instagram.com/brewedbyjay/?hl=enUFO dripper on Instagram: https://www.instagram.com/ufodripper/?hl=enPick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Last episode, we talked about why hand coffee grinders are better than electric coffee grinders. Now although there are many perks to hand grinders, they do come with their shortcomings and where electric grinders shine. In this episode, we unpack upsides of going with an electric grinder over a hand grinder. Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Coffee grinders are one of the most important parts and pieces of gear on your coffee bar. Over the last decade, hand grinders have skyrocketed in popularity and have become the go-to grinder for many, but what makes them so special? Are hand grinders really that good? In this episode, we talk about the main reasons hand grinders outperform electric grinders.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

As we source, roast, taste, and compete in coffee more, we're constantly learning and evolving. We've changed over the years. The coffee industry in general is shifting, and we're also evolving. How we talk about certain things, the words we use, the way we approach different parts in coffee is adjusting. This episode is about reflecting on the past and processing those changes out loud.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

As a coffee roasting company, your primary offer to wholesale accounts is coffee. That alone has to be great, but to stand out in a crowd of roasters, you might need to go further. In this episode we talk about what you can do to have a wholesale program that thrives and serves your clients well. Shop our coffee here: https://mirrorcoffeeroasters.com/

Being a good coffee roaster isn't just about roasting coffee that tastes good. A skilled coffee roaster knows how to roast coffee consistently good from batch to batch and from day to day. It may sound simple, but it's much easier said than done. This episode is all about how to increase your consistency from batch to batch by focusing on your between batch protocol (BBP) and your warm up.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

The coffee industry is going through unprecedented changes. C-Market has nearly doubled within a few months, political and economic uncertainty, and supply and demand changes are creating a storm the industry has yet to have experienced. We talk with Edwin Martinez, CEO of Onyx Coffee, about what he’s seeing behind the scenes, the current state of global coffee trades, and what he thinks will happen to the industry in the next year. Onyx: https://onyxcoffee.com/Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA