Ep. 74 - The Journey to Authentic Content Creation and Marketing with Shannon McKinstrie

Should you post every client photoshoot on your Instagram feed? In this episode, we’re exploring the pros and cons of sharing it all. From highlighting your versatility as a photographer to strengthening client relationships, there are definite perks. But what about the downsides? We’ll also discuss how posting everything could impact your brand identity, overwhelm your audience, or dilute your niche. Tune in to find out how to strike the right balance for your business! Get the template for the exact Wedding Welcome Guide that I gift my clients here! https://education.cayleighely.com/product-wedding-welcome-guide ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

In this episode, we’re diving into the tricky world of client relationships—how to handle difficult clients, set boundaries that protect your energy, and recognize when it’s time to step away. I’ll share real-world tips for maintaining professionalism while prioritizing your mental health and business goals. Whether you’re navigating a tough conversation or reevaluating a partnership, this episode is your guide to confidently handling these challenges. Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

In this episode, we dive into the world of ad campaigns with special guest Ron Sefcik, a wedding photographer marketing expert with a fresh take on advertising for businesses. If you’ve ever felt stuck or unsure about how to make ads work for your brand, this conversation is for you. Ron shares insights on how to move beyond traditional approaches, leverage ads more effectively, and make smarter investments in campaigns that truly resonate with your audience. Whether you’re just starting out or looking to level up your ad game, these tips will help you see advertising in a whole new light. Tune in for practical advice, actionable tips, and inspiration to supercharge your business through advertising! PRESETS Snag my presets!⁠ https://education.cayleighely.com/product-tn-sunset-presets ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew Where you can find Ron & Jess: Website: https://ronandjessmarketing.com/  Instagram: @ron_and_jess

In this episode, I’m diving into one of the biggest game-changers for my photography business: Aftershoot! If you’ve ever felt overwhelmed by culling or struggled with time management, this tool is about to be your new best friend. I’ll share how Aftershoot has drastically cut down my culling time, helped me stay organized, and allowed me to focus more on the creative aspects of photography. Whether you're a seasoned photographer or just starting out, tune in to learn how this tool can transform your workflow and free up valuable time! ----------------------- Try AfterShoot to cull your photos 15% off using code CAYLEIGH ----------------------- Check out Cayleigh's Killa Book Crew here! ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

In this episode, we’re tackling a common concern for photographers—when clients don’t post their photos on social media. It can be easy to assume they weren’t happy with your work, but that’s often far from the truth. We'll discuss the different reasons clients may choose not to share their images online, how social media preferences vary, and why it’s important not to take it personally. Plus, I'll share tips on how to foster deeper client relationships that go beyond the ‘gram. If you've ever felt this way, this episode is for you! ------------------------ Get 50% off your first year of Honeybook here.. ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

In this episode I talk all about how I make my Instagram more personal to my clients and followers! Social media is not only a tool for promoting your business, but it can be used to make authentic connections in your business! ------------------------ Outsource with Honest Editors! Use CAYLEIGH25 for 25% ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

In this episode, I answer questions from my followers, diving into topics like how to choose the right presets, the ins and outs of second shooting, my process for preparing for busy season, and so much more! Tune in for practical insights and advice on these key photography topics. ------------------------ Check out my photography merch here! ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

Episode 76 dives into the journey of transitioning from part-time to full-time photography. Learn how to take the leap, hustle to get your name out there, and strategically build a portfolio that sets you up for success. Discover actionable tips for growing your business quickly and making your mark in the industry! ------------------------- Where you can find Keri: ⁠⁠Instagram:⁠⁠ @kerilphotography ⁠⁠Website:⁠⁠ ⁠⁠kerilphotography.com Level up your email game with Flodesk. this link will give you 50% your first year! ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

Ep. 75 talks about transparent pricing in the industry as well as the importance of inclusivity in business and how embracing diversity can lead to growth, innovation, and stronger connections with clients. We discuss practical ways to ensure everyone feels seen, heard, and valued within your business, and share personal stories of how inclusive practices have shaped our own journeys. Whether you're just starting out or looking to evolve, this conversation will inspire you to create a more welcoming and diverse space in your work!! And we definitely need more of that everywhere. Grab a spot in my coaching program or apply for a 1-1 mentorship ⁠⁠here!⁠⁠ ------------------------ Where you can find Tess: ⁠⁠Instagram:⁠⁠ @stessgearheart.photofilm ⁠⁠Website:⁠⁠ ⁠⁠www.tgphotofilm.com Use code TGFILM25 for 25% off her products! ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew

Episode 74 talks about social media and how you can use it in your business to reflect true authenticity. Social media marketing for your business can either make or break you (and quite literally)… trust me, you’re not alone! Learn that you’re not doing anything wrong, there’s no textbook to this thing! Stop overanalyzing and just listen to this when you’re feeling like the algorithm won’t give you a break 🙃 Get the exact templates I use in my emails that make my life so much easier right here. ------------------------ Where you can find Shannon: ⁠Instagram:⁠ @shannonmckinstrie ⁠Website:⁠ ⁠⁠www.shannonmckinstrie.com Snag her new freebie here! ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew