not everything is perfect | matilda djerf

Avery sits down with Matilda Djerf—Swedish influencer, model, and founder of Djerf Avenue—for a conversation that’s equal parts business, vulnerability, and real life. Matilda opens up about building her brand from the ground up, why she refuses to retouch photos, and how she’s creating a fashion company that actually puts customers first. She also shares the story behind her dreamy proposal, wedding plans, and what it’s really like running a business with her fiancé. They get into the darker side of being online, from cancel culture to impossible expectations, and how both of them learned to set boundaries. Matilda also speaks candidly about her ectopic pregnancy, body image struggles, and why being honest on social media matters more than ever. Plus: her “it girl” routine, favorite beauty secrets, and the small rituals that keep her grounded. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.