128. Lessons to Learn From Claire's

Going into the fourth quarter of the year it's timely to talk about marketing. For many companies this is the time of the year to spend more on marketing than any other quarter. But if you want to spend a lot on marketing, perhaps you need a few things to remember.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Claire's was on hard times in 2018 when it declared bankruptcy. Since then, the retail chain has made a comeback! What are some of the key takeaways from their fall, then rise again that we can learn as retailers?  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Inventory is the lifeblood for a retail store. But there's a catch, it can be detrimental if it is not handled carefully. On today's epidode we discuss the question, how much is enough?  Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Creating content consistently is hard. How can you do it day in and day out as a retail store business owner? Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Ward from The Camera Company asked 3 questions:  1) What video series should we start? 2) What product should we give away for a promotion? 3) What should we do with our loyalty program? We used Ward's email exchange with us to answer these questions for him, and the others who listen that inevitibly have the same questions.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

What Barstool sports became famous for is creating content. How can a retail business take what Barstool has done and impliment the practice to help their business?  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. LNLl7F1V71CmeTok0pG8 Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Crumbl Cookie is a company that has a changing menu every week. This is genius, but also a major challenge. Outside of the food industry, however, this would be an extreme challenge for stores like hardware, boutiques, and equipment shops- but, is there something to learn from this? Why does this company do this? We explore some benefits in this episode.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

If you asked 100 retailers if they wanted more foot traffic into their establishments, I would imagine 99 would say yes. Foot traffic is the life blood for a retail store, its how we sell stuff to people! But how do you get that consistent foot traffic without having a 50% off sale every weekend? In this episode we discuss 3 ways to conquer that question.  Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

There are many ways to market your retail business. In this episode we discuss my favorite three ways to do that. Real advice from the trenches with me and Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Tim Ferris wrote a book called "The 4 Hour Work Week". It took the business world by storm at the beginning of its inception it was the start of the "work life balance" movement and hit a perfect time in the corporate world. This book (though its written to freelancers, and ecommerce business owners) has many takeaways for the retail business owner to help their business.  4 Hour Work Week  E- Myth Revisited  Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111