Strategies to Attract and Enroll Nontraditional Modern Students

With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment.   Key Discussion Points   The Branding Challenge in Higher Education: Higher education faces an oversupply of institutions and an undersupply of students, creating a critical need for effective branding and marketing strategies to attract and retain students.   Why Higher Ed Institutions Should Look Outside the Industry for Branding and Marketing: Higher education institutions can benefit from adopting innovative marketing strategies proven successful in other sectors, enhancing their distinctiveness and appeal.   Creating Unique Institution Identities: Crafting unique identities that resonate with potential students is essential. Institutions should leverage their unique heritage, location, or academic strengths to form a compelling brand identity.   Strategies for Differentiation and Growth: Differentiation in a crowded market requires institutions to offer unique educational experiences and communicate these differences through strategic marketing effectively.   Peripheral Vision in Branding: Institutions should extend their view beyond direct competitors and the education sector to identify unique positioning strategies and innovations from the broader market.   The Role of Consensus in Decision Making: The challenges of consensus-driven decision-making within universities often lead to diluted branding strategies. More decisive leadership could enable stronger and clearer branding initiatives.   Importance of Simplifying the Brand Message: A clear and simple brand message is crucial for effective communication. Institutions should focus on conveying a few key strengths or unique attributes to avoid overwhelming potential students.   Differentiation Through Student Outcomes: Emphasizing unique student outcomes and success stories can differentiate an institution more effectively than focusing solely on features and facilities.   Signature Experiences and Social Proof: Developing signature experiences that define an institution’s brand and leveraging positive student testimonials can significantly enhance reputation and attractiveness.   Actionable Insights Over Descriptive Content: Shifting focus from describing institutional offerings to highlighting actionable outcomes and real-world applications can make branding more effective and relatable.   Three Takeaways for University Presidents and Boards   Simplify and strategize: Prioritize simplicity in ideas for enhanced execution. Being ahead of the curve involves selecting straightforward concepts that can be brilliantly executed. Expand horizons: Break free from the confines of the usual environment. Look beyond the immediate surroundings and industry standards. Being ahead of the curve means seeking inspiration from diverse sectors and preparing for future market trends. Pursue excellence: Choose ideas that can be executed exceptionally rather than settling for mediocrity. Being ahead of the curve allows for iterative improvements, ensuring that when the timing is right, the execution is flawless, setting you apart from competitors.   Read the transcript on our website →    About Our Podcast Guest Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. A sought-after industry commentator, Allen has appeared on ABC News, NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes.  Allen is co-founder & Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Allen’s LinkedIn Profile →   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]   #HigherEducation #HigherEdBranding #HigherEdPodcast #HigherEdEnrollment  

In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton speaks with Cassie Sanchez, Director of Education at  Warrior-Scholar Project (WSP). They discuss how WSP supports veterans in successfully transitioning to higher education. The conversation highlights the benefits these programs offer both to veterans and the institutions they attend, focusing on enhancing enrollment strategies, supporting veteran success, and leveraging the unique strengths veterans bring to academic environments. This episode provides valuable insights for university leaders aiming to improve veteran enrollment and retention rates, thereby enriching the diversity and dynamism of their campuses. Key Discussion Points Enhancing Enrollment and Support Strategies for Veteran Students: Warrior-Scholar Project (WSP) boosts veteran retention and graduation rates with a 92% success rate, significantly higher than national averages for traditional students. WSP’s boot camps at institutions like Yale, Harvard, and Stanford integrate veterans into academic and social settings, foundational for their success. Strategic partnerships between WSP and universities act as models for boosting veteran enrollment and expanding demographic reach and diversity. Driving Veteran Academic and Social Success: WSP prepares veterans for higher education through rigorous boot camps that facilitate college transition and build academic readiness. Universities that replicate WSP’s support structures enhance veteran support, ensuring continuous assistance tailored to their needs, thus improving retention and success rates.   Building Lasting Institutional Benefits Through Veteran Inclusion: Inclusion of veterans enriches the academic community with diverse perspectives and skills, enhancing campus dialogue and educational outcomes. Cassie Sanchez emphasizes the importance of higher education leaders recognizing veteran potential, advocating for strategies that fully integrate veterans, and enhancing institutional profiles and standings. Implementing Actionable Steps for Institutional Growth: Insights for integrating veteran-focused educational programs into university strategies include adopting WSP’s intensive preparation and support networks. Universities are urged to create veteran-specific admissions pathways, support centers, and inclusive campus cultures, supporting veteran success and contributing to diversity and graduation rate goals.   Three Key Takeaways for University Presidents and Boards Understanding and Integration: Acknowledge the unique value and perspectives of veterans, integrating their experiences into campus culture. Support Systems: Develop systems tailored to veteran needs, ensuring smooth transitions and academic success. Strategic Partnerships: Form partnerships with organizations like WSP to leverage structured, successful programs that prepare veterans for academic success, benefiting both students and institutions.   Read the transcript on our website →   About Our Podcast Guest  Cassie Sanchez oversees all of Warrior-Scholar Project’s (WSP) curricular efforts, including developing, implementing, and evaluating the curricula, plus training academic staff. Prior to her current role, she was a senior associate at Amherst College’s writing center. Additionally, she taught for Upward Bound and the Noonan Scholars program. Dr. Sanchez has decades of experience developing courses and support structures for students in transition, including community college, first-generation, and low-income students. She holds a Ph.D. in education policy, research, and administration from the University of Massachusetts Amherst. Cassie Sanchez on LinkedIn →   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]   #HigherEducation #WarriorScholarProject #HigherEdPodcast

In this episode of the Changing Higher Ed podcast, host Drumm McNaughton is joined by Chris Gilmore, VP of Education Dynamics Enrollment Management. With extensive experience in online higher education and various leadership roles, Chris shares valuable insights into the evolving landscape of student demographics and the strategic approaches institutions need to adopt to effectively engage nontraditional students.   Key Discussion Points   The Changing Definition of Nontraditional Students Evolving Definitions: Chris elaborates on how the term "nontraditional students" has expanded beyond age differences to include individuals integrating education into their already full lives, such as younger online students or older adults managing work and family commitments. New Terminology: Emphasizing the evolution in terminology, Chris refers to nontraditional students as "nontraditional modern students" or simply "modern students," recognizing their diverse and dynamic educational needs and lifestyles. Demographic Shifts: The discussion highlights how these shifts demand flexible educational offerings that cater to diverse life situations, reflecting broader societal changes in work and lifestyle integration. Adopting the Product and Consumer Mindset for Modern Student Enrollment Education as a Product: A significant shift towards viewing educational offerings as products designed to meet specific consumer needs, aligning with how modern students assess their educational investments. Consumer-Centric Approach: Emphasizing the need for higher education to adopt a consumer mindset, focusing on the value, return on investment, and outcomes that educational programs offer to students. Institutions Must Provide Three Clearly Stated Value Propositions Career Advancement: Ensuring programs are directly aligned with the career aspirations of students, demonstrating how education can advance or change their professional trajectory. Speed to Completion: Highlighting the importance of offering programs that allow for quicker completion to accommodate the immediate needs and goals of students. Affordability: Making a strong case for the cost-effectiveness of programs, ensuring students understand the financial commitment and the expected return on their investment. How to Design a Strategy for Marketing to Nontraditional Students Data-Driven Marketing: Utilizing data to understand where and how nontraditional students gather information and make educational decisions, particularly emphasizing the importance of a strong digital presence. Targeted Engagement: Tailoring marketing strategies to the unique needs and behaviors of nontraditional students, ensuring that messaging around flexibility, cost, and outcomes resonates clearly. Shifts in Prospective Student Concerns Over the Last 20 Years Consistent Concerns: Despite changes in the education sector, nontraditional students consistently prioritize affordability, time commitments, and clear outcomes. Adapting Strategies: Higher education institutions must evolve their engagement and support strategies to remain responsive to these enduring concerns. Moving Nontraditional Students from the Attraction Phase into the Recruitment and Enrollment Phase Enhancing Recruitment Tactics: Adapting recruitment processes to be more responsive and flexible, recognizing the pre-existing knowledge and research prospective students bring to their enrollment journey. Streamlining Processes: Emphasizing the importance of quick and efficient application and enrollment processes to meet the expectations of modern students for swift action. Retention and Persistence of Nontraditional Modern Students Looks Different Unique Retention Challenges: Addressing the specific risk profiles and life circumstances of nontraditional students that affect their persistence and retention in educational programs. Support Systems Adaptation: Developing support systems that are flexible and responsive to the complex life dynamics of nontraditional students, facilitating their continued engagement and success. Three Takeaways for University Presidents and Boards Recognizing Unique Needs: Understanding that nontraditional students require different engagement and retention strategies, which should be a critical element of institutional planning. Prioritizing Staff Training: Investing in training for staff to effectively interact with and support nontraditional students, enhancing the overall student experience. Utilizing Third-Party Services: Considering partnerships and collaborations to extend capabilities and reach in supporting nontraditional students effectively.   This episode provides a comprehensive look at the strategies and mindsets that higher education institutions must adopt to succeed in a changing educational landscape, focusing particularly on the needs and expectations of nontraditional students.   Read the transcript and extended show summary on our website →   About Our Podcast Guest Chris Gilmore is responsible for leading all aspects of the EducationDynamics Enrollment Management Services Contact Center operations. This includes internal enrollment advising teams working on behalf of EducationDynamics' Enrollment Management Services client institutions. Chris has spent his career in the online higher education field and has held various leadership roles at institutions, including the University of Phoenix and DeVry University. During his time as Chief Operating Officer of Educators Serving Educators, a higher education consulting division of Excelsior College, Chris partnered with institutions seeking to enhance their online operation by investing in enrollment management, student services, and innovative program development. Chris has a Bachelor of Arts in Psychology, a Master of Business Administration, and a Doctorate of Education in Education Leadership through the University of New England.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]   #HigherEducation #EnrollmentStrategies #NontraditionalStudents  

Empowering Students for Career Success: Villanova's Innovative Approach In this episode of Changing Higher Ed, Dr. Drumm McNaughton talks with Kevin Grubb, Associate Vice Provost for Career and Professional Development at Villanova University, about the innovative ways Villanova is preparing students for a successful start to their careers and setting them up to beat the odds of 43% under employment for many college graduates. Learn how Villanova embeds career readiness skills into the curriculum and prioritizes student well-being throughout the process.   Key Discussion Points Preparing Students for Career Success from Orientation Onward: Using the Clifton Strengths Assessment to help students develop a strengths-based mindset. Research demonstrating the positive impact of strengths-based programming on student outcomes.   High-Tech, High-Touch Approach: Villanova's balanced approach to career education, combining technology and personal interaction to enhance student career preparedness. The responsible, effective, and ethical use of generative AI in crafting resumes and cover letters, and decoding job descriptions. Embedding Career Readiness Skills into the Curriculum: Providing career assessments and resources throughout the student journey. Offering for-credit courses on job search skills, networking, and professional development. Involving faculty in teaching career readiness competencies and integrating them into coursework.   Addressing Student Well-Being through Career Readiness: Recognizing career readiness as a significant source of stress and concern for students. Proactively supporting students throughout their journey to alleviate stress and promote well-being.   Three Key Takeaways for Higher Education Presidents and Boards Embed career development into the student experience, making it a core component rather than an optional activity. Prioritize student well-being by acknowledging the stress associated with career readiness and providing proactive support. Embrace generative AI to benefit students and better prepare them for the future, while addressing its use thoughtfully.   Final Thoughts  The episode highlights Villanova's innovative approach to preparing students for career success. By embedding career readiness into the curriculum, using strengths-based learning and career focus, leveraging tools like AI, and prioritizing student well-being, Villanova is setting an example for other institutions looking to empower their students for the future. The insights shared offer valuable guidance for higher education leaders seeking to enhance their career readiness initiatives.   Read the transcript on our website: https://changinghighered.com/beyond-career-and-job-ready-graduates-beating-underemployment-odds/   About Our Guest Kevin Grubb serves as the Associate Vice Provost for Professional Development and Chief Career Officer at Villanova University. He spearheads the strategic vision for career and professional development, aiming for top-notch career outcomes for students and alumni. His role includes integrating support across various university sectors, contributing to Villanova's national acclaim in career services and professional development. His leadership has earned recognition from prestigious organizations, including the National Association of Colleges & Employers and the American Association of Colleges of Nursing. Grubb, a respected figure in the field, has received accolades for his contributions to career services and college recruiting from several bodies, including LinkedIn and Strada Education Network. He holds a BS in Psychology, an MA in Higher Education Administration, and a certificate in Leadership in Performance Coaching. Grubb is an Associate Certified Coach with the International Coaching Federation and a Gallup Certified Strengths Coach, demonstrating his commitment to professional excellence and leadership. Kevin Grubb on LinkedIn →   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected] #VillanovaUniversity #HigherEducation #CareerReady    

Program Integrity and Institutional Quality Committee: A Focus on Distance Education and the Return of Title IV Funds. In this episode, host Drumm McNaughton is joined by Tom Netting, president of 10 Government Strategies, to discuss the recent Neg Reg 2024 proceedings and their implications for higher education institutions. They explore the key issues addressed during the negotiations, including distance education, accreditation, cash management, and more. The discussion highlights the importance of staying informed and engaged in the regulatory process to ensure the best outcomes for students and institutions alike.   Key Discussion Points Neg Reg 2024 March Consensus: One Out of Six The first quarter of the year focused on federal negotiated rulemaking, specifically the Program Integrity and Institutional Quality Committee. Consensus was achieved in one out of six major issues, which was related to trio and expanding access to grant assistance for students and immigrants. The Issue Where Consensus Was Achieved Consensus was reached on the issue of trio, which focused on expanding access to grant assistance for students and immigrants. The work of the subcommittee was well-received by the full committee, and the proposed changes to increase opportunities for these student populations were supported by the negotiators. The Five Issues Where Consensus Was Not Achieved Cash management State authorization Distance education Return to Title IV funds Accreditation and a complete rewrite of all accreditation Why is Neg Reg Important to Presidents, Boards, and Executive Levels of Higher Ed? Neg Reg provides an opportunity for the higher education community to discuss and negotiate regulatory compliance issues that affect the delivery of education and the responsibilities of the Department of Education and the Triad. Semantics Matter: Pay Close Attention to Neg Reg Revisions The specific wording of regulations, such as "must" versus "shall" or "may," can have significant implications for interpretation and enforcement. Higher education leaders must carefully review and scrutinize the language used in proposed regulations to ensure they align with the Department of Education's stated intent and do not result in unintended consequences for institutions or students. Clarity Around Consensus, Non-Consensus, and Notice of Proposed Rulemaking If consensus is not reached, the Department of Education can publish a Notice of Proposed Rulemaking (NPRM) based on the negotiations and public comments. Major Points from Neg Reg March 2024: Distance Education, Accreditation, NC-SARA, and Cash Management Proposed changes to NC-SARA, the national process for online education standards, were met with opposition from both institutions and states. The Department of Education appears to be moving more into the area of consumer protection in distance education. Accreditation: Rewriting Part 602 The Department of Education proposed a complete rewrite of accreditation standards, which was met with pushback from accreditors and institutions who felt it was overreaching. Cash Management, Tuition and Fees, Books and Supplies Proposed changes to cash management regulations would exclude books, supplies, and equipment from tuition and fees, requiring opt-in processes for each payment period. Why Higher Ed Leaders Need to Stay Involved in Neg Reg It's crucial for higher education leaders to stay informed about regulatory changes and provide input during public comment periods to ensure the best outcomes for their institutions and students. What's Happening on The Hill Key bills under consideration include the bipartisan year-round Pell proposal, the Making America Stronger Act (WIOA reauthorization), and the College Cost Reduction Act (student loan proposals). The 100 Percent Rule: Certifications and Licensures A new bill, the Clock Hour Program Student Protection Act, aims to restore the 150 percent timeline for institutions to provide comprehensive training for state licensure or certification exams. Title IX Revisions Title IX revisions are expected before July 4th, and there may be some surprising changes that could significantly impact higher education institutions.   Key March 2024 Neg Reg Takeaways for Higher Ed Leaders Higher education leaders should be prepared to advocate for their institutions and students, both on Capitol Hill and in response to Notices of Proposed Rulemaking. The issues discussed during Neg Reg 2024 will have significant implications for financial aid, IT departments, and other aspects of institutional operations. Final Thoughts  The Neg Reg 2024 proceedings have highlighted the complex and often contentious nature of higher education regulation. As the Department of Education continues to push for increased consumer protection and oversight, it is more important than ever for higher education leaders to stay engaged in the process and advocate for their institutions' and students' needs. By working together and providing thoughtful input during public comment periods, the higher education community can help shape regulations that support student success and institutional sustainability in the face of evolving challenges and opportunities.   Read the transcript on our website →   About Our Podcast Guest Tom Netting Having spent all of his professional career devoted to higher education policy oversight and implementation, Tom Netting has an extensive knowledge of the laws and regulations governing all aspects of higher education. His considerable background and experience have afforded him the opportunity to view the development and implementation of federal higher education and workforce development policy in their entirety – including issues related to higher education and workforce development, health care, veteran affairs policies, and the procurement of federal appropriations.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.    The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected] #NegReg2024 #HigherEducation #WashingtonUpdate  

In this episode of the Changing Higher Ed podcast, host Dr. Drumm McNaughton is joined by Amrit Ahluwalia, the incoming Executive Director for Continuing Studies at Western University. They discuss the evolving role and models of higher education institutions and the need for transformative change to remain relevant and sustainable in the evolving marketplace. Drawing from their diverse backgrounds and unique vantage points, they explore how continuing education divisions can play a broader role in shaping the university's impact. Key Discussion Points The Shifting Models of Higher Education: Changing expectations and perceptions of education among learners, driven by factors such as technological advancements and workforce demands. The need for higher education institutions to adapt and respond to these changing needs, moving away from being gatekeepers of knowledge to facilitators of learner outcomes. The role of institutions in supporting lifelong learning journeys and providing pathways for continuous skill development and career growth. Redefining the Institutional Role: Transitioning from a traditional teaching and learning-based business model to an information-based, learner relationship management approach. Recognizing the diverse needs of learners and offering tailored learning opportunities to meet their specific goals and career aspirations. Leveraging partnerships, outsourcing, and strategic collaborations to focus on core competencies and provide comprehensive support services. Transforming Continuing Education: Positioning continuing education divisions as catalysts for democratizing access to institutional expertise and resources. Exploring innovative models like the "60 Year Curriculum" to foster lifelong learning and professional development. Leveraging market research and industry partnerships to align program offerings with workforce demands and future trends. Three Key Takeaways for Higher Education Presidents and Boards Facilitate student-centricity by intentionally designing institutional processes and offerings around learner needs and outcomes. Pivot towards a lifelong education ecosystem, positioning the institution as a facilitator of continuous learning journeys rather than a gatekeeper of short-term knowledge acquisition. Resource and empower continuing education divisions to play a vital role in bringing institutional resources to diverse audiences and driving community, regional, and national growth. Final Thoughts The episode emphasizes the urgency of higher education institutions embracing transformative change and innovation. By adopting a learner-centric approach, fostering lifelong learning opportunities, and leveraging the potential of continuing education, institutions can remain relevant, sustainable, and aligned with the evolving needs of learners and the workforce.   Read the transcript on our website →   About Our Podcast Guest Amrit Ahluwalia is the incoming Executive Director of Continuing Studies at Western University in London, Ontario, Canada. He joins Western University in March 2024 after over a decade leading The EvoLLLution publication, an online newspaper focused on transformation and change in the higher education space.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected] #LifeLongLearning #HigherEducation #HigherEdModels

  In this transformative era for higher education, institutions are at a crossroads, balancing traditional academic rigor with the urgent need for graduates who are immediately employable and adept at upskilling to meet rapidly changing business demands. Miami Dade College (MDC), under the visionary leadership of President Madeline Pumariega, stands out as a beacon of innovation and adaptability. In this podcast, Pumariega offers a compelling model for aligning curriculum with industry needs, embracing technological advancements, and fostering strategic partnerships to secure students' success in the workforce. Madeline Pumariega leads Miami Dade College with profound insights rooted in her 20+ years of experience in higher education and dedication to uplifting low-SES communities and first-generation students through accessible, quality education.    Key Points Overview Strategic Alignment with Industry Needs: How MDC excels in forming alliances with business partners to directly link education with emerging job opportunities. These collaborations ensure that programs are tailored to the skill sets demanded by key sectors, enhancing graduates' employability. Comprehensive Skill Development: The college champions a holistic approach to education that encompasses academic knowledge, employability skills (including internships and apprenticeships), and digital competencies. These three pillars prepare students to be resilient and adaptable in a future-driven job market. Leading the Way in AI Programs: MDC has proactively embraced AI by integrating it into its curriculum and, in 2023, launching programs specifically designed around AI, including a college-credit Certificate in Artificial Intelligence, an Associates in Science in Artificial Intelligence, and the first Bachelors in Artificial Intelligence approved in the state of Florida. The AI program at MDC saw over 400 students enroll, with the average age being 44. Focus on Workforce Readiness: Through specialized programs and certificates, such as those in cloud computing and healthcare, MDC aligns its offerings with the precise needs of local and national employers, ensuring students are ready to contribute meaningfully to their fields upon graduation. Accessibility and Community Engagement: Initiatives like the Idea Center and partnerships with entities like Amazon Web Services, IBM, and the Mark Cuban Foundation demonstrate MDC's commitment to supporting entrepreneurship and small business growth within the community, further enhancing students' real-world learning and job prospects.   Three Key Takeaways for Higher Education Presidents and Boards Emphasize Industry Partnerships: Strengthen collaboration with industry leaders to ensure educational programs meet current workforce demands. This engagement fosters alignment between graduates' skills and employers' needs, enhancing employability and opening doors for students to make meaningful contributions in their respective fields. Align Budgets with Strategic Priorities: Clearly define your institution's strategic priorities and ensure that budget allocations reflect these values. Whether focusing on reimagining student success, academic excellence, or innovation, financial resources must support these aims, driving impactful outcomes and institutional growth. Cultivate a Culture of Care: Recognize and nurture your human capital—faculty, staff, and leadership—as their well-being directly influences the student experience and success. A culture that values and supports its members can transform an institution, making it a place where students and staff alike feel valued, engaged, and motivated to achieve excellence.   Final Thoughts MDC's proactive approach to education, characterized by its responsiveness to workforce trends, technological innovation, and commitment to accessibility, serves as a powerful model for institutions aiming to prepare students for rapid employability and workforce demands. Under Madeline Pumariega's leadership, MDC exemplifies how colleges can lead the way in bridging the gap between education and employment, ensuring a brighter future for students and communities alike.   Read the transcript on our website →     About Our Podcast Guest Madeline Pumariega is the first female president appointed to lead one of the nation’s largest educational institutions, Miami Dade College (MDC). Adding to the historic nature of this appointment is the fact that Pumariega is an alumna of MDC. Prior to becoming MDC’s president, Pumariega was appointed the first female and Hispanic chancellor of the Florida College System (FCS). In that role, she designed and implemented strategies to keep college accessible and affordable for Floridians, especially for those entering high-demand job fields. In 2019, Pumariega became the executive vice president and provost of Tallahassee Community College.  In her current role as President, Pumariega has prioritized working with business partners to identify the skills needed by key industries and tailoring higher education programs to match those needs. This intentional forming of strategic alliances and job pathways between companies and MDC students accelerates each graduate’s ability to enter the workforce immediately. Driving her relentless pursuit is the passion to develop leaders and build thriving communities. Guest’s LinkedIn Profile →   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links   LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]   #changinghighered #thechangeleader #higheredpodcast

NYU is flipping the script on many traditional educational models and mindsets, embracing a strategic shift to offer alternative pathways to top-tier degrees. This strategic evolution reflects a profound commitment to access and flexibility, directly addressing the needs of an expanded demographic of students. Dr. Harrison shines a light on the practical implementations and thought processes behind such forward-thinking initiatives, aiming to demonstrate the successful delivery of education to a larger, non-traditional population. In Part 2 of this two-part podcast, Drumm McNaughton and Doug Harrison continue the conversation where they left off in Part 1, discussing New York University's Applied Undergraduate Studies program at its School for Professional Studies' four key components of the delivery modality, which are: 1) Transfer credit friendly/expanded. 2) The delivery modality. 3) Offering an associate degree. 4) Prior learning assessment.   Podcast Highlights Enhancing Online Learning Modalities NYU's approach to online learning, encompassing both synchronous and asynchronous modalities. Benefits of providing a flexible learning environment to accommodate the needs of diverse learners. The role of support services in enhancing the online learning experience, including professional advising and career services. Prior Learning Assessment and Additional Credits Importance of recognizing the diverse backgrounds and experiences of students through prior learning assessment. Examples of crediting students for external experiences, such as military service or professional certifications, to accelerate degree completion while containing cost. Student Support Services and Data Analytics for Successful Outcomes Utilizing data analytics to support successful outcomes. The shift from reactive to proactive strategies in identifying and supporting at-risk students. The comprehensive analysis of student data to allocate targeted resources and interventions effectively. NYU's holistic approach to student support, spanning from enrollment through graduation, accommodating skill gaps due to K-12 inequities. An explanation of various support services offered, including financial aid and career services. The importance of a coordinated approach to ensure students receive comprehensive support throughout their educational journey. Public-Private Partnerships for Workforce Alignment and Opportunities The significance of partnerships with public schools, industry leaders, and community organizations in aligning education with workforce needs. NYU's initiatives in creating pathways for students that lead to relevant and rewarding careers.   Examples of collaborations aimed at expanding economic opportunities and fostering a diverse workforce. Pricing and Accessibility Strategies to Broaden Higher Ed Pathways Strategies to make education more accessible through pricing models and financial aid options. The impact of NYU's pricing policies on broadening access to higher education, including associate degrees at reduced prices. NYU's commitment to supporting students from families with limited income, ensuring an affordable path to degree completion. How Leadership’s Learning Mindset Impacts Student Success The role of leadership in fostering a culture of innovation and continuous improvement within educational institutions. Examples of how unified vision among board members and executives can drive the adoption of innovative educational strategies. The importance of learning from failure and the strategies for implementing changes based on outcomes and evaluations. Three Key Takeaways for University Presidents and Boards Strategic Focus: Prioritize your institution's core strengths and values, directing resources and efforts towards areas of excellence to navigate the disruptive pressures in higher education. Innovation and Learning: Foster a culture of innovation tailored to your institution's unique mission, encouraging experimentation and valuing the lessons learned from failure to build resilience. Humanity and Civility: Champion a culture of integrity, professionalism, and collaboration, modeling these values to navigate the sector's challenges and maintain a positive, supportive community.   Read the transcript and detailed show summary: https://changinghighered.com/nyus-alternate-pathways-to-a-top-tier-degree-part-2   About Our Guest Douglas Harrison leads the Division of Applied Undergraduate Studies at NYU's School of Professional Studies. Prior to NYU, Harrison founded the School of Cybersecurity and Information Technology at the University of Maryland Global Campus. He has published and presented widely on access and inclusion in online learning, assessment security, and academic integrity. He is a past director on the board of the International Center for Academic Integrity and currently serves on Turnitin's Customer Advisory Board for AI in higher education and for the Sounding Spirit Collaborative at Emory University’s Center for Digital Scholarship. His scholarship has been awarded the John Kluge Residential Fellowship at the Library of Congress and the NEA’s Award for Excellence in the Academy. Social Link: Doug Harrison on LinkedIn →    About the Host Dr. Drumm McNaughton, host of Changing Higher Ed podcast, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers.  To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links   LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]   #NYU #HigherEdInnovation #InclusiveEducation #AlternativePathways

NYU is responding to the large U.S. population that needs and wants affordable and flexible higher education that meets them where they are by creating unconventional pathways to top-tier degrees. In this episode of Changing Higher Ed® podcast, Dr. Drumm McNaughton is joined by Dr. Doug Harrison, the head of New York University’s Applied Undergraduate Studies program at its School for Professional Studies, to discuss how NYU has built structures and processes that create alternative pathways for first-gen and low socioeconomic students that enable them to get an NYU degree.   Podcast Highlights ·       Introduction to NYU's Innovative Educational Pathways o   Overview of NYU's School for Professional Studies o   Dr. Doug Harrison's role in expanding access to education ·       Targeting the "Some College, No Degree" Demographic o   The significance of this group in the U.S. education landscape o   Strategies to support students with interrupted education ·       Non-Traditional Pathways for Higher Education o   Tailoring education for first-gen and low socioeconomic students o   The importance of stackable degrees and flexible learning options ·       Maximizing Transfer Credits o   Addressing the challenge of diverse educational backgrounds o   NYU's approach to curriculum design for broader credit acceptance ·       Online Programs and Work-Life Balance o   Expanding access through online degree programs o   Catering to students with work or family commitments ·       Associate Degrees at Elite Institutions o   The role of associate degrees in NYU's educational offerings o   Financial accessibility for Pell and TAP-eligible students ·       Apprenticeship Degrees and Real-World Skills o   Launching apprenticeship degrees to meet workforce demands o   The benefits of integrating education with practical experience ·       Strategies for Student Recruitment and Engagement o   Digital marketing and SEO optimization for program visibility o   Personalized outreach and understanding non-traditional student pathways ·       Collaborative Efforts for Student Success o   The creation of an equity and access inclusion network o   Cross-school collaboration for seamless educational transitions ·       Vision for the Future o   NYU's commitment to education innovation and student inclusivity o   Leadership's role in fostering a supportive learning environment   Read the transcript or detailed show summary: https://changinghighered.com/nyus-alternate-pathways-to-a-top-tier-degree-part-1   About Our Guest Douglas Harrison leads the Division of Applied Undergraduate Studies at NYU's School of Professional Studies. Prior to NYU, Harrison founded the School of Cybersecurity and Information Technology at the University of Maryland Global Campus. He has published and presented widely on access and inclusion in online learning, assessment security, and academic integrity. He is a past director on the board of the International Center for Academic Integrity and currently serves on Turnitin's Customer Advisory Board for AI in higher education and for the Sounding Spirit Collaborative at Emory University’s Center for Digital Scholarship. His scholarship has been awarded the John Kluge Residential Fellowship at the Library of Congress and the NEA’s Award for Excellence in the Academy. Social Link: Doug Harrison on LinkedIn →    About the Host Dr. Drumm McNaughton, host of Changing Higher Ed podcast, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers.  To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links   LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected]   #changinghighered #thechangeleader #higheredpodcast

This episode of Changing Higher Ed explores the win-win partnership between universities and organizations like The Oasis Institute, which is dedicated to lifelong learning and community engagement for older adults.  Host Drumm McNaughton interviews Paul Weiss, President of The Oasis Institute, about the benefits of engaging seniors in higher education, from enriching classrooms to fostering community connections.   Key Points:   The growing need for lifelong learning: As the population ages, universities face a crucial opportunity to cater to older adults seeking to continue learning and engage with their communities. The Oasis Institute: A national non-profit promoting healthy aging through lifelong learning, health programs, and civic engagement, including an intergenerational literacy tutoring program. Benefits for universities: §  Research opportunities: OASIS programs offer fertile ground for research across various disciplines. §  Enriched classrooms: Older adult learners bring unique perspectives and enthusiasm, fostering vibrant learning environments. §  Financial benefits: Engaging older adults, a significant philanthropic demographic, can lead to increased support and legacy gifts. §  Improved public perception: Universities demonstrate commitment to serving all age groups, strengthening community ties. Strategies for success: §  Develop and share content: Collaborate with organizations like OASIS to fill curriculum gaps, benefiting both institutions and the community. §  Offer intergenerational learning: Explore tutoring programs or co-housing arrangements to create meaningful interactions between generations. §  License specialized curricula: Utilize expertise from organizations like OASIS to address the specific needs of older learners. Beyond education: Universities can support older adults in various ways: §  Advocacy: Older adults can become powerful advocates for public funding if they feel connected to universities. §  Mentorship: Programs like OASIS's intergenerational tutoring demonstrate the potential for older adults to mentor youth, fostering community and support.     Three Key Takeaways for Higher Education Presidents and Boards: Acknowledge and embrace the role of universities in serving the entire community, including the aging population, to foster a more inclusive approach to education and engagement. Prepare for the demographic shift towards an older population, necessitating strategic adjustments in educational offerings and services to meet the needs of this growing demographic. Explore and invest in the field of older adult education as a ripe area for innovation and research, leveraging the university's resources to enhance the quality of life for seniors. Final Thoughts This episode underscores the significance of integrating seniors into the higher education ecosystem, highlighting the mutual benefits of such engagements. Weiss’s leadership at The Oasis Institute exemplifies the potential for educational institutions to serve not just traditional student demographics but the broader community through innovative partnerships. For higher education leaders, the insights shared offer a compelling blueprint for fostering lifelong learning, enhancing civic engagement, and ultimately enriching the fabric of our communities. Read the transcript or the extended show summary on our website →   About Our Podcast Guest Paul Weiss came to The Oasis Institute in June 2017 to serve as the third President in the organization’s 40-year history. Paul has spent his career helping mission-based nonprofit organizations exceed their strategic objectives, enabling them to help more people improve the quality of their lives. Originally from St. Louis, Paul holds a Ph.D. in Educational Research and Psychology from Washington University and has more than 20 years of experience in education, social enterprise leadership, program development, strategic planning, organizational growth, and team building. Our Guests Social Link: Paul Weiss on LinkedIn   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links  LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: [email protected] #highereducation #changinghighered #higheredpodcast