Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine

When AI is involved — whether it’s a chatbot or a voice agent — it has to be as effective as a human connection. Havas CX Global CEO David Shulman joins CES Tech Talk to explore the tension between privacy and personalization. He describes how brands are asking for more personal information, why using it must clearly benefit people and the responsibility companies have to think about customer needs.

A software company's marketing strategy built on trust, transparency and AI. Autodesk CMO Dara Treseder shares how Autodesk uses AI to augment human creativity, analyze huge amounts of design data earlier in the process and automate repetitive tasks — while being transparent about how its AI tools work and staying focused on being a trusted partner to customers navigating constant change.

Can media change the way you plan, book and stay? Chris Norton, SVP and GM of Riott Media and Marketing Capabilities at Marriott International, discusses how Marriott leverages 250 million Bonvoy members, 500‑plus unique attributes and on‑property media like personalized in‑room screens and Marriott Bonvoy TV to deliver more relevant, respectful messages. Discover why brands from beverages to airlines are leaning into Riott Media to reach travelers in key moments, and what it takes to personalize at global scale.

What happens when millions of immersive experiences meet a generation that expects to participate — not just watch? On Roblox, creators power the culture, community and commerce driving the platform forward. In this episode, Roblox leaders Stephanie Latham and Louqman Parampath unpack how a creator-first model is reshaping advertising — and why brands from fashion to financial services see Roblox as the place to reach the next generation.

Free streaming with more than 300,000 titles sounds too good to be true, but Tubi is making it real. In this episode of CES Tech Talk, Jeff Lucas, Global Chief Revenue Officer of Tubi, shares how free, ad-supported streaming is reaching 100 million users, serving Gen Z and fandoms and using AI-powered recommendations to shape the future of Advertising-based Video on Demand.

On this episode of CES Tech Talk, Zeta Global’s CEO David Steinberg explores how Zeta uses big data and AI agents to cut waste, boost relevance and drive measurable revenue for large enterprises, why the company built its Athena conversational “super agent” and what their OpenAI collaboration could unlock next.

In this compelling episode, we dive into how one of the entertainment industry’s leading labor voices is responding to the fast-moving rise of artificial intelligence and digital transformation. From safeguarding performers’ rights to rebuilding trust in an era of emerging technologies, we explore what it takes to redefine labor standards in today’s evolving media landscape. The conversation highlights the delicate balance between innovation and responsibility, while underscoring the importance of authentic human connection and genuine voices in the industry — and what the future may hold for talent in the age of AI.

From co-pilot to autopilot: in this CES Tech Talk episode, Viant’s Tim and Chris Vanderhook reveal how their latest Viant AI release makes real-time ad decisions, supercharges CTV and elevates marketers to be more strategic and creative than ever.

This episode of CES Tech Talk dives into surprising highlights from the show floor, the practical applications of AI in various industries and the evolving landscape of AI policy and regulation. Gain insights into AI advancements, autonomous vehicles, wearables and the challenges of regulating emerging technologies.

This panel explores the impact of emerging technologies like AI, robotics and sustainability on global markets. Discover the latest innovative consumer products, the evolution of tech trends over the years, and what's making CES 2026 unique.