Why Your Story Matters More Than Algorithms with Deepika Sandhu

Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite How could publishing your story create impact beyond business success? In this episode, Suneera and her guest, Deepika Sandhu, unpack the realities of traditional publishing, hybrid models, and the courage it takes to share your lived experiences. If you’ve ever wondered whether your story is worthy, how to write without permission, or how legacy is built beyond business wins, this conversation will help you think differently about what you carry and what the world still needs from you. Today’s guest is Deepika Sandhu, a visionary author, mentor, and founder of Soul Sparks Press, a fast-growing hybrid publishing house dedicated to inspirational stories. A former Silicon Valley executive and six-time award-winning author, she helps leaders turn lived experiences into books that create lasting impact. What you’ll learn in this episode: (03:16) Why every lived experience has the potential to become a soul-sparking story. (08:40) How traditional publishing gatekeeping discourages powerful stories from being shared. (09:29) Why follower count should never determine whether you write a book. (12:05) How being seen for your story creates impact beyond book sales. (17:23) The important differences between self-publishing, traditional publishing, and hybrid models. (22:10) Why legacy is built through storytelling, not just business success. (26:20) How first-time authors can write books without being “natural writers.” (32:00) Why AI can support the writing process but can never replace human truth. Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Deepika Sandhu for being on our show! Learn more about Deepika: https://deepikasandhu.co/ and https://www.instagram.com/deepikasandhu.co/ Submit a book idea or manuscript to Soul Sparks Press for editorial review: https://soulsparkspress.com/ Join the CEO School’s Millionaire Founders Club: https://theceoschool.com/join. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite How can you stop being in a codependent relationship with your business and start creating a company that supports your life instead of consuming it? In this episode, you’ll hear a powerful conversation about releasing hustle, untangling identity from success, and building a business that supports freedom, calm, and clarity. Suneera’s guest, Melanie Coddington, shares hard-earned insights on ego-free leadership, mindset work, and the systems that allowed her to step away while her company continued to thrive. Melanie Coddington is the founder of Coddington Design, where she designs world-class homes for inspiring leaders while building a multimillion-dollar service business that runs without her day-to-day involvement. What you’ll learn in this episode: (01:58) How Melanie transitioned from human resources into luxury interior design and built her business from the ground up. (06:52) The surprising traits self-made millionaires share and what they reveal about time, help, and priorities. (08:43) What ego-free design really means. (14:14) The life-changing question that helped Melanie stop caretaking her business and start letting it support her. (16:07) How emotional codependency shows up in business and why it keeps founders stuck in overwork. (18:00) Practical mindset tools to uncover subconscious blocks to growth. (22:02) Why clear client experience, simple processes, and trust in your team are essential to stepping away as CEO. (25:25) How redefining success around peace and freedom can change the way you lead. Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Melanie Coddington for being on our show! Learn more about Melanie: https://www.melaniecoddington.com/ and https://www.linkedin.com/in/melaniecoddington/ Learn more about Coddington Design: https://coddingtondesign.com/ and https://www.instagram.com/melaniecoddington/ Melanie on LinkedIn: Join the CEO School’s Millionaire Founders Club: https://theceoschool.com/join. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite What does “owning your body” really look like for a woman who leads all day? In this episode, you’re invited into an honest, empowering conversation about sexual wellness, pelvic health, and hormones, and why they matter far beyond the bedroom. Suneera Madhani and her guest Allison Germundson explore why your body is a leadership skill, how stress and hormones quietly shape your energy and decisions, and why pleasure is not something to feel ashamed of. Allison Germundson is a pelvic floor occupational therapist, embodiment coach, and host of the Vaginally Speaking Podcast. Through The Turned On Society, private intensives, and transformational retreats, Allison helps women reconnect to their bodies, release shame, and rediscover pleasure and presence. What you’ll learn in this episode: (01:30) Why many women are told symptoms are “normal” when they are actually fixable. (03:46) How pelvic floor dysfunction shows up beyond childbirth. (10:16) Why many women are responders, not initiators, and how that affects desire. (12:15) How understanding your anatomy changes pleasure, communication, and confidence. (14:21) Why relaxation—not control—is essential for orgasm and multiple orgasms. (21:10) How perimenopause, hormones, and brain fog impact performance and decision-making. Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Allison Germundson for being on our show! Take Allison’s quiz: https://form.typeform.com/to/F1fISYhv. Answer Allison’s questions to learn about reclaiming your pleasure, reconnecting to your power, and reawakening your body. Learn more about Allison: https://allisongermundson.com/ Join Allison’s membership program, Turned On Again: https://www.onestrongwoman.com/turnedon Follow Allison on Instagram: https://www.instagram.com/allisongermundson/ Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite How are daily habits shaping (or sabotaging) your long-term health outcomes? In this episode, you’re invited to think about health the same way you think about wealth—something that compounds through daily decisions, not last-minute fixes. Also, Suneera’s guest, Nathalie Jorge, shares why chronic stress, burnout, and disease are often decades in the making, and how functional medicine addresses what traditional systems miss. Nathalie Jorge is the CEO of Companion Health and a healthcare innovator focused on preventative, functional medicine. With decades of entrepreneurial experience, she helps individuals reclaim agency over their health through personalized, root-cause care. What you’ll learn in this episode: (02:15) Why health functions like a compounding investment built through daily credits and debits. (05:45) How burnout in conventional medicine impacts doctors and patient care. (08:31) The difference between conventional medicine and functional, root-cause care. (10:04) Why chronic stress has become normalized. (13:32) The five foundational pillars Companion Health uses to support long-term health. (14:11) How gut health influences mood, resilience, and decision-making. (18:06) Why fiber plays a critical role in balancing the microbiome and reducing inflammation. (23:39) How health coaching provides accountability, clarity, and sustainable behavior change. Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Nathalie Simmons Jorge for being on our show! Connect with Nathalie: https://www.linkedin.com/in/nathaliejorge Learn more about Companion Health: https://www.companionhealthnc.com Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite How would your business change if you stopped operating from old subconscious stories and finally believed you were worthy? In this episode, you’ll explore how your subconscious beliefs, emotional patterns, and energetic blocks directly affect your success, confidence, and leadership. Suneera and her guest, Tiffany Cohen, will help you understand how worthiness, alignment, and the quantum field shape every action you take. Tiffany Cohen uses energy work, mindset healing, and quantum principles to elevate CEOs into clarity, confidence, and limitless potential. Through her Billion Dollar Healer sessions, she helps high achievers release what holds them back and expand into the highest timeline available to them. What you’ll learn in this episode: (05:48) Why the subconscious mind tries to keep you safe, and how that safety mechanism leads to self-sabotage. (07:01) What the quantum field is. (09:12) Why every vision you see for yourself already exists on another timeline, and what it means to surrender to it. (11:21) How aligned action creates momentum and pulls your dreams into reality. (14:17) The most common block Tiffany sees in high-achieving women, and why worthiness sits at the root of it. (19:59) How your business mirrors your energetic state and why personal blocks become business blocks. (28:21) Practical tools that will help you show up grounded and powerful every day. Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Tiffany Cohen for being on our show! Learn more about Tiffany and her her Billion Dollar Healer sessions: https://www.imtiffanymarie.com/ Follow Tiffany on Instagram https://www.instagram.com/imtiffanycohen and DM her the word “reset” to receive her Mindset Reset Guide. Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite What would change in your leadership if you honored your inner child instead of suppressing it? In this episode, you’ll hear Jess King open up about her unconventional career path, her inner-healing journey, and the spiritual principles that guide her life. You’ll learn how to reconnect with yourself, find stillness in chaos, and build confidence rooted in authenticity—not perfection. This conversation invites you to step into your own light, trust your gifts, and embrace the version of yourself you’re becoming. Jess King is a Peloton superstar, spiritual athlete, DJ, and creative force who empowers people to step into their light. From dance and Cirque du Soleil to digital fame and mindful coaching, Jess uses movement, storytelling, and honesty to help others rise into their most expansive lives. What you’ll learn in this episode: (02:46) How Jess’s dance career, early rejections, and determination set the foundation for her Peloton journey. (05:14) Why healing her inner patterns and reconnecting with her inner child transformed every area of her life. (08:23) How saying “yes” to possibility helped Jess step into bold new opportunities. (14:49) Why Jess confidently told Peloton to “just hire me” and how self-belief shifts outcomes. (19:06) What authentic leadership means to Jess. (26:09) How to create calm and self-connection even in the busiest seasons of life. (33:43) Why surrender—not control—is the true path to ease, trust, and aligned action. (48:47) How Jess is building Mindfull3, her coaching and wellness company, to help others transform from the inside out. Lock in your spot for the Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Jess King for being on our show! Learn more about Jess and Mindful3: https://mindfull3.com/ Check out Jess Kind On The Record: https://getontherecord.com/ Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Founders and CEOs, how would your business grow if you built relationships that weren’t transactional? In this episode, you’ll hear how Lisa Jauregui built a beauty brand from a $30,000 living-room startup into a $30M+ category-leading cosmetics brand—all without millions of followers. You’ll discover the mindset, intuition, relationship-building, and community-driven strategies that fueled her explosive growth. You’ll also hear a deeply personal conversation about confidence, femininity, and redefining beauty in a world full of expectations. Lisa Jauregui is a beauty entrepreneur and the visionary behind BK Beauty, a category-leading makeup tools company rooted in the belief that “beauty is kindness.” What you’ll learn in this episode: (01:32) Launching a multi-million-dollar direct-to-consumer brand. (07:30) Why identifying white space in the beauty tools market gave BK Beauty its competitive edge. (09:23) How the brand name “BK Beauty” was born from Lisa’s mission to teach her daughters that beauty is kindness. (16:12) How organic creator collaborations became the backbone of BK Beauty’s early growth. (19:54) What Lisa learned from scaling fast and navigating inventory challenges and customer experience. (24:25) The exact moment Lisa realized BK Beauty had become bigger than herself. (28:12) How she and her husband divide roles and maintain balance as co-founders and parents. (30:12) Strategies product-based founders can use to generate excitement. Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Thank you to Lisa Jauregui for being on our show! Learn more about Lisa: https://www.instagram.com/lisajmakeup/ BK Beauty on Instagram: https://www.instagram.com/thebkbeauty/ BK Beauty’s website: https://www.bkbeauty.com Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Founders, what steps can you take to understand your retail category better than anyone else in your space? In this episode, you’ll learn how Michelle Razavi built a capital-efficient consumer packaged goods (CPG) brand that broke into major retailers through resilience, community building, and strategic iteration. You’ll hear the real story behind pivots, failed first products, fundraising hurdles, and the discipline required to scale a product into big-box stores. Michelle Razavi is the founder and CEO of Elavi, the protein-rich snack taking over Costco and major retailers. Michelle is on a mission to reinvent nostalgic treats with clean, functional ingredients, and to empower women to fuel their bodies with strength, confidence, and protein. What you’ll learn in this episode: (01:26) How Michelle scaled Elavi from a homemade concept into nationwide retail distribution. (05:56) Why protein matters deeply for women and how to rethink your relationship with nutritional products. (08:05) How Michelle navigated early failures and high-pressure pivots in year one. (12:55) Why building a digital community is now table stakes for every founder. (15:11) What it takes to commercialize a kitchen prototype into large-scale manufacturing. (19:38) Why founders must embrace social media. (26:46) The biggest mistakes founders make when pitching retail buyers. (31:30) Why getting onto retail shelves is only the beginning and what sell-through really requires operationally. Thank you to Michelle Razavi for being on the show! Michelle’s Instagram: https://www.instagram.com/michellerazavi/ Michelle’s LinkedIn: https://www.linkedin.com/in/michellerazavi/ Elavi: http://www.elavi.co Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite What are the five essential shifts you need to make to become a seven-figure or eight-figure CEO? In this episode, Suneera breaks down the five patterns she sees among seven-figure and eight-figure CEOs at the Millionaire Founders Club retreat. She walks you through the mindset and operational shifts required to move from doing to leading—including clarity, systems, team, visibility, and alignment. What you’ll learn in this episode: (1:13) Why shifting your language from “Can I?” to “Who can?” accelerates your path to scalable leadership. (2:18) How founders achieve total clarity in their business model and ideal customer profile (ICP). (3:55) Why scalable systems and repeatable processes are essential for growth. (4:48) How team leverage—human or AI—becomes the catalyst for moving from doing to leading. (7:02) Why visibility is directly tied to your brand valuation and market share. (8:02) How leveraging owned media channels gives you unprecedented access to your customers. (8:39) Why alignment becomes a non-negotiable filter for clients, teams, and decisions. Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries, but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite What if the secret to success wasn’t more hustle—but better alignment? This episode of CEO School features Erin Gallagher, author and CEO of Hype Women, discussing the importance of women supporting and hyping each other rather than competing. Erin shares her personal journey of reclaiming her intuition and self-worth after years in corporate America, and explores the challenges women face from both societal systems and internalized scarcity mindsets. The conversation highlights the power of transferring different forms of capital—human, social, political, and financial—to uplift women and create meaningful change. Get your copy of Hype Women today: https://www.amazon.com/Hype-Women-Breaking-Patriarchy-Silencing/dp/1394329504 💬 Your Turn: What was your biggest takeaway this season? Tag @ceoschool and let us know! 📢 Love the show? Share with a business bestie and leave a review to help more women scale with confidence. (00:00:00) Reclaiming Intuition and Self-Worth (00:05:30) The Power and Pitfalls of "Mean Girl" Culture (00:08:00) Scarcity Mindset vs. Abundance for Women (00:15:45) The Hype Women Economy: Transferring Capital (00:22:30) Vulnerability, Motherhood, and Breaking the Mold  (00:35:00) Embracing Dualities and Building Community  Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite