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Part 8: Insight | Building Margin for Construction

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This is Part 8 of Steve Coughran’s book Building Margin. Steve shows how to turn data into decisions—closing the visibility gap, shifting from lagging to leading indicators, and building a culture where estimating, field, and finance interpret the same KPIs. The focus: track free cash flow first, use a tight KPI set, and run “insight sprints” so action protects margin.

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